Zhou Yuan made a phone call at the hotel and went back to check on the situation as usual.
Liu Yiming told him that something had happened at the company, which scared him. He quickly asked, "Tell me slowly, what happened?"
“Zheng Qiang’s property across the street is selling at a disguised discount, so the overall price is lower than ours.
So those who want to buy a house are attracted to them, and some of us who are interested in buying a house are not buying now.
What do you say we should do, Boss?"
"This question is indeed a bit tricky. How about this? I'll come back tomorrow and make a decision after I've thoroughly investigated it."
"Okay, that's it."
Liu Yiming hung up the phone after he finished speaking, but Zhou Yuan fell into deep thought.
It’s this guy Zheng Qiang again. He’s the one who makes trouble every time and deliberately disrupts the normal sequencing.
The normal competition between the two companies gradually evolved into abnormal and even malicious competition.
In fact, Zhou Yuan is not afraid of competition. He is afraid that if this malicious behavior continues, the real estate developers themselves will suffer in the end.
If everything is done at a super low price, it is a disguised discount, a gift of welfare and a way to buy a house.
It is certainly a good thing for customers, but it is very disadvantageous to the company itself.
Once the profit is too low, or there is no profit at all, the company's capital chain and subsequent development will be seriously affected and restricted.
Real estate developers have developed rapidly in recent years, mainly because real estate is a piece of fat meat and everyone has made a lot of money.
But if they start messing around after development begins, can they still develop normally in the future?
Thinking about this, Zhou Yuan couldn't fall asleep for a long time, thinking about how to break out of this predicament.
In order to be able to get back as soon as possible the next day, he asked his assistant Xiao Wang to book a plane ticket immediately.
Xiao Wang booked a flight at around 11 a.m., and arrived back at the company around 3 p.m.
When Zhou Yuan showed up at the company exhausted, Liu Yiming and his men were at a loss as to what to do.
I don’t know how to deal with this dilemma.
When Zhou Yuan arrived at the company, he didn't even have time to rest and asked Liu Yiming to notify everyone to attend a meeting.
In the spacious conference room, all middle-level and above cadres in charge of commercial housing attended the meeting.
But everyone sitting in the conference room looked at each other, not daring to speak easily, mainly because they could not come up with any effective solutions.
Seeing that everyone looked helpless and unwilling to speak, Zhou Yuan cleared his throat and said:
"Fortunately, your boss is still here, and flights are so convenient nowadays. If your boss went out to travel for a few months, would the company be closed when he came back?
Look at you, you are such a loser."
Zhou Yuan glared at everyone, then knocked on the table with his hand. After thinking for a moment, he softened his tone and said:
"This kind of thing is obviously malicious, so we must first send someone to understand what the other party means.
Is this temporary, or will it always be this way? What is their strategic intention?
After figuring out the other party's intentions, we should come up with a response plan as soon as possible.
"If an enemy comes, we will fight him; if water comes, we will stockpile it. If he can lower the price, we can too. If he offers disguised discounts, we've tried them before. Even if we don't make any money on this property, we'll definitely bring him down."
Zhou Yuan picked up the teacup and took a sip of tea. He glanced at everyone and continued, "I'll leave this matter to you, Liu Yiming.
Investigate thoroughly first, then report the other party's situation to me so I can make a response plan.
As for the rest, you guys should do what you are supposed to do. Your job is to ensure the quality and progress of the project, understand?"
Everyone said in unison: "Understood."
Seeing that everyone had regained some energy, Zhou Yuan nodded with satisfaction and announced the adjournment of the meeting.
Liu Yiming immediately took his assistant out to investigate, and Zhou Yuan was not idle either.
I went back, changed into casual clothes, put on a baseball cap, pretended nothing had happened, and drove to Zheng Qiang's property. I walked around the periphery of the property, observing the quality of his property and how the overall greening was done.
As well as the orientation of the house, overall planning and construction, etc.
In addition, I mainly want to hear from people who have viewed the house inside what they think of the overall property, or how satisfied they are with the house.
Because there are a lot of people here, and they are all very familiar with Zhou Yuan.
The two companies' properties were so close to each other, and he was also the boss of the other company, so Zheng Qiang was very wary of him.
So he had to cover half of his face with a baseball cap, trying not to reveal his true face, and then learn something valuable.
He was lucky. Before he had even walked halfway around the exterior of the building, he met a couple coming out from inside who were looking at a house.
The two men walked and murmured, and the man said, "You see, although the houses here are cheaper than those over there, the quality is obviously different, the landscaping is not as good, and the overall planning and layout is not good.
So I think that although the property across the street is a bit more expensive, the houses are definitely better than here.”
The woman retorted: “What you said may make sense, but for a 100 square meter house, it would cost several thousand less, and the decoration would not be much different.
Think about it, isn't it better value for money? Besides, we don't have much money, so it would be easier to buy here, right?"
The couple walked and whispered, expressing their opinions and discussing where it would be more cost-effective to buy a house.
Zhou Yuan pretended to be calm and followed behind the two of them, keeping a distance that was neither too far nor too close, just enough to hear their conversation.
Through the conversation between the two, Zhou Yuan realized that his property had advantages over this one in terms of quality planning and greening.
But compared to here, our prices are relatively high, so many people who buy houses would rather choose poor quality and buy low-priced ones.
After all, what is being taken out is real money.
As the saying goes, shop around and compare. Nowadays, people who buy houses are very smart. They will compare repeatedly and then buy the one they think is the most cost-effective.
After all, there are very few customers who don’t care about the price and only care about the quality of the house.
Zhou Yuan returned to the company, and Liu Yiming also returned.
The information Liu Yiming fed back was similar to what he knew.
"Boss! To be honest, our house quality, layout planning, landscaping, and everything else are better than theirs.
But most people who buy houses don’t care about these things. They just buy the cheapest ones. What do you think we should do?”
"What to do? Just chill." Zhou Yuan said a catchphrase, then waved his hand and said, "Notify everyone immediately. If you sign a house purchase agreement and pay in one lump sum, you can get a 9.8% discount.
Mortgages are offered a 9.7% discount, and if you purchase two or more units at once, you will receive a free renovation and a gift."
"Boss, isn't this a bit of a price cut?" Liu Yiming said worriedly, "With such a big price cut, our profits will be very low. We also have another property development coming up, so the situation is not looking good!"
"What's wrong with that?" I originally wanted to say that some of the materials in our building were taken out of our own warehouse, which saved a lot of money, so the profit is relatively higher.
But he knew he couldn't say that.
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