That day, in a corner unnoticed by anyone, a topic quietly rose to the top of the trending searches—
[Xiao He's fans' potential purchasing power]
Many people thought they were seeing things when they first saw this topic.
Xiao He's fans? Does Xiao He have many fans?
Purchasing power? Isn't Xiao He an actor? Does he have that kind of popularity to back up his purchasing power?
What's going on?
Thankfully, Xiao He now has several works with names and identities; otherwise, netizens would probably start by asking, "Who are you?"
However, because Xiao He is quite well-known now, netizens have been clicking on the link out of curiosity.
It started with a piece of good news posted on the official account of CKOOL magazine—
[CKOOL Magazine - Official: Thank you for your love and support! The latest issue of CKOOL magazine has achieved outstanding results! Sales exceeded five million, and related topics garnered over 130 million views… Special thanks to our interview guest @Actor-Xiao He, whose in-depth interview and photos generated a tremendous response and were deeply loved by fans and readers. We will continue to repay your expectations with high-quality content. Please stay tuned for more possibilities from CKOOL in the future!]
Actually, this post didn't attract much attention at first. Only Xiao He posted a heartfelt thank you on his Weibo post and held a giveaway for his fans, giving away autographed copies of "CKOOL" magazine and other valuable items.
Those participating in these dynamic comments were mostly Xiao He's own fans. Xiao He also interacted with his fans in the comments section for several hours, and even generously shared photos from his archives in the comments when fans asked for recent updates and selfies.
On the surface, it's just a friendly interaction between actors and fans. Many celebrities in the industry do this, so there's nothing special about it.
Only one fashion blogger passing by glanced at the data and was subsequently shocked.
This data might seem insignificant to many at first glance. If a single issue of "CKOOL" costs around 40 yuan, then the sales volume of this magazine should be around 120,000 copies, while the normal sales volume of previous issues is 20,000 to 30,000 copies. This means that 90,000 or even 100,000 copies of the sales volume are extra sales. And the reason for the increase, based on the official acknowledgment, is not hard to guess, is that Xiao He's fans are the main force.
—Looking at it this way, it seems pretty average? After all, these days, no one has more than 100,000 followers. Many people already have nine figures just from Weibo followers. A mere 100,000 followers is like a drop in the ocean, not enough to go around.
However, these kinds of magazines are actually non-mandatory and non-essential products. They are mainly aimed at harvesting core fans. They don't look at the number of fans, but rather the purchasing power of core fans. And generally, their growth rate is not as high as that of other fast-moving consumer goods.
However, if you look at the data of the real top fashion stars in the Chinese entertainment industry, it's not hard to find that Xiao He's fan base this time is actually less than half of those real top stars.
But they are top-tier celebrities, with a large, organized, and planned fan base!
For normal actors, the sales figures are basically the same as before in CKOOL, and there won't be much change. Even actors who are familiar to everyone and have a bit of popularity won't have such a high number of sales. Around 60,000 to 70,000 is already the historical record of some magazines.
Moreover, Xiao He wasn't even on the cover this time; he was merely an interview guest, probably accounting for less than 10% of the entire magazine. Yet, Xiao He's core fans, commonly known as "paying fans," contributed 100,000 copies, or about four million yuan, just from that 10%—a truly staggering figure.
The blogger also checked Xiao He's official account and studio and found that Xiao He's side did not regard this magazine promotion as an important marketing point - that is to say, Xiao He's side did not carry out any official organization or pre-promotion, but simply forwarded and promoted it like other actors who participated.
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