After Xu Youyou left, the sound of things being smashed and a man's violent cursing could be heard from the hotel room...
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The following day, after discussion, "Law of the Jungle" decided to follow in the footsteps of "Silent Search" and released promotional materials and trailers for "Law of the Jungle".
Unfortunately, no one expected that "Silent Search" would also target the Qingming Festival period, and even started promoting it before "Law of the Jungle".
They've already fallen behind, and at this point, even if they don't want to compete with "Silent Search" in terms of publicity, they have no choice but to bite the bullet and go for it.
On the same day, "Law of the Jungle" also released related news and trailers.
Unlike the trailers for "Law of the Jungle" and "The Silent Search," which focus on promoting celebrities, the trailer for "Law of the Jungle" leans more towards the plot and content.
A black forest, a running youth, a rabbit in a cage is lifted by a pair of large hands and placed on a cutting board.
In the shadows, a pair of eyes are watching the prey in the jungle.
"The prey in the cage has never had a voice."
"You want money? Fine, then are you willing to bet your life against me?"
As the drums beat loudly, Lin Yu'an tossed the card in his hand, the rabbit side landing on the table. The previously tense players crowded around, then burst into laughter—
"Haha, I thought it was something big, but it's just a rabbit!"
"Haha, what are you pretending for, you idiot? It's hilarious!"
"Bang—"
The laughter stopped abruptly. Xu Ning grabbed the edge of the table with one hand and then flipped the card table over!
Lin Yu'an's voice rang out: "Now, I'll set the rules here!"
...
The trailer ends with a line of large red text.
"The law of the jungle, the survival of the fittest, where the outcome is decided before identity is even determined—"
"See you on April 4th for 'Law of the Jungle'."
Sure enough, when the release date announcement for "Law of the Jungle" came out, the entire internet exploded.
From a certain perspective, one of these two films is a zombie movie and the other is a battle royale movie. Both belong to niche genres and are also rare themes that have been introduced to China from abroad in recent years.
The former is very popular and eye-catching abroad. Even neighboring countries have a few outstanding zombie movies. On the contrary, this field in China is almost blank. There are many such zombie movies on the Internet, but they are basically small-scale. Real capital has never focused on this field, and there are no zombie movies that audiences can name.
The latter film's subject matter also comes from abroad. "Battle Royale" is a film genre that focuses on survival competition and highlights life-and-death battles under extreme rules. It is a concept that was introduced to China from abroad a few years ago, but so far, there are very few directors in China who have been able to make this type of film. Only Ren Changwen, the director of "Law of the Jungle," had a successful battle royale film that had gained market recognition before that.
So how should I put it? In terms of production quality, "The Silent Search" is undoubtedly outstanding. It will probably be difficult to bring together such a star-studded cast again in the future. And in terms of past achievements, Director Ren is definitely superior, with a proven track record, ensuring high quality.
Therefore, these two films are considered to be competing products of the same genre released in the same period.
Regardless of whether the two films actually want to "fight" each other, marketing accounts that have taken notice of this matter have already jumped in, starting to create a tense and antagonistic atmosphere between the two production teams, and even beginning to guide many bystanders to take sides.
[A head-to-head battle for box office success during the Qingming Festival – which film are you most looking forward to?]
With the Qingming Festival approaching and the air thick with the scent of death, which niche theme do you prefer?
[Both "The Silent Search" and "Law of the Jungle" explore human nature; which one comes out on top?]
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