The filming in Beijing went relatively smoothly. When Xiao He returned to Shanghai, Liu Zehang had already gone to do promotional tours.
So Xiao He didn't linger. He packed up and became a frequent flyer, flying to several major cities booked by the production team for promotional tours. He also planned to meet up with Liu Zehang in one of the cities in between and then tour the remaining cities together.
Meanwhile, the preview screening dates for "Law of the Jungle" have also been set.
Due to the aggressive promotion from the neighboring company, "Law of the Jungle" ultimately decided to schedule its preview screenings for March 30th.
The period before the official release is the most important for promotion, because at that time the feedback from the preview screenings is available, the film as a whole can get a certain evaluation, most casual viewers will also notice the film at this time, and can get their fair comments from the audience at the preview screenings.
At this point, combining the film's content with vigorous promotion will yield twice the results with half the effort.
This is also why many film crews hold advance screenings. By letting the audience see the film in advance, word-of-mouth spreads, and the film gains popularity by planting the "watchable" label in the minds of more casual viewers. This makes them more inclined to choose which film to watch, and may even attract them to go to the cinema specifically for this film.
While doing so may result in some spoilers and isn't particularly friendly to suspense and drama films, it is precisely this kind of partial spoiler that attracts the audience's curiosity even more.
Therefore, this can be considered one of the important opportunities for the film crew to strive for box office success.
However, looking at "The Silent Search," there has been no announcement or schedule for the preview screenings. Although the lead actors are also on promotional tours, Tong Junhui, the lead actor, is ill and rarely appears in public. On the other hand, Chen Yulin is very active, constantly traveling to promote the film and boost pre-sale ticket sales.
This puzzled the fans who were waiting to see what would happen.
Why is there been no news about "Silent Search"? Are they not planning to have preview screenings?
[It can't be that bad; I feel they're quite confident in their work.]
Let's wait for news first; I'm so looking forward to Teacher Tong's comeback work.
Chen Yulin is so enthusiastic. I've barely even seen Tong Junhui's face a few times, but he's always jumping around like this.
[So, while they've already started snapping up tickets for preview screenings of Law of the Jungle, what about Mo Xun? They can't just back down now, can they?]
[Why ask here? Just @ @MoXunOfficial and hurry up and release the preview tickets! I want to see my idol as soon as possible!]
...
Looking at the information online, Dong Zeng's expression was not good.
"Shall we have a preview screening too?" He looked at Feng Zhengyang sitting on the sofa.
“No way.” Feng Zhengyang refused outright. “We only have this much left. We should sell it off as soon as possible and not worry about anything else. We’re not really competing with them for box office revenue.”
Dong Zeng frowned: "But this matter is already a case of the East Wind prevailing over the West Wind. If we don't hold a preview screening, what if word-of-mouth spreads over the later stages? Wouldn't that make the investors panic?"
"Don't you have some dirt on me?"
Feng Zhengyang chuckled, "Perfect, it's time to give them some trouble."
Dong Zeng pondered for a moment, then stood up: "Okay, I'll have them prepare. We'll make sure it explodes during the preview screening."
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