The initial promotional campaign was extensive; Mo Xun not only hired her own actors but also invited other actors and celebrities in the industry to help with the promotion. Once this incident broke out, these celebrities were naturally implicated and had to quickly delete their previous promotional posts.
Some people took this opportunity to issue an apology statement to distance themselves from the situation, while others simply played dead, waiting for the storm to pass before making any further statements.
Meanwhile, Director Ren finally reached an agreement, securing a significant portion of the screenings from the theaters, achieving an unprecedented 54% of the screen time.
In other words, before "Law of the Jungle" was even officially released, it had already captured a large portion of the entire Qingming Festival film market.
Furthermore, the cinemas promised that this was only a temporary arrangement for the film's release during the earlier period. Once the official Qingming Festival holiday arrives, the cinemas will adjust the release schedule for "Law of the Jungle" based on market feedback.
Given the current momentum of "Law of the Jungle," it might actually create a box office miracle during the Qingming Festival period.
Of course, these are currently just the fantasies of a portion of the fans.
Since the major changes a few years ago, the current economic downturn has caused the once-booming Qingming Festival film season to decline into the worst film season, becoming the domain of imported films. In the past four years, foreign films have won the Qingming Festival box office championship four times in a row.
Several foreign films were also imported this year, taking up the remaining screenings. Whether "Law of the Jungle" can stand out this year remains to be seen in the market's response.
Therefore, "Law of the Jungle" was ultimately released ahead of schedule on April 1st!
Fans who have already purchased pre-sale tickets can change or cancel their tickets in advance. The theater will provide a full refund and compensation unconditionally, and each person will receive a free small box of popcorn.
On the day the release date was moved up, the pre-sale box office for "Law of the Jungle" increased instead of decreasing, officially surpassing 20 million.
With the popularity of "The Silent Search" preceding it, "Law of the Jungle" perfectly absorbed all the traffic that they had worked so hard to market over the past month. Furthermore, based on the popularity of the entire crew of "The Silent Search" being arrested, it aroused the curiosity of casual viewers and made more people start paying attention to the box office trend during the Qingming Festival.
On its opening day, "Law of the Jungle" grossed over 70 million yuan.
The characters Xiao He and Liu Zehang's names became trending topics, and were reported by multiple media outlets.
[This unconventional ending is so satisfying! I came to the cinema just to see this!]
[You absolutely must watch the bonus scene; if you don't, it's like you haven't truly experienced "Law of the Jungle"!]
[Who would be so kind as to put such a fantastic fight scene in the post-credits scene? Director Ren, you've changed!]
Hey, get ready to level up!
Both male leads were fantastic! They're the actors who deserve to be famous!
To be fair, Liu Zehang and Xiao He are indeed two of the better actors among the new generation. I don't know what Director Ren was thinking when he put them together; he's a genius.
[A little-known fact: This is the second collaboration between Liu Cixin and Xiao He. Their last film together was "Killing," where they played brothers. Now they're co-leads in "Law of the Jungle." It's quite a contrast.]
Wow, that's such a corny fact that it's giving me the chills.
[Let me share another little-known fact: it's said that Director Ren picked up Liu Zehang and Xiao He at the audition for "Silent Search." They hadn't been selected for "Silent Search" and were ridiculed online for a long time, but unexpectedly, Director Ren ended up casting them in "Law of the Jungle."]
What? There's actually such a thing?
[Holy crap, so Brother Xiao and his crew almost ended up in that movie crew full of villains?]
Yes, it's still scary to think about it now. Apparently, almost all the actors in the "Silent Search" production crew have been investigated, all their work has been suspended, and they haven't been able to leave the set. Their management company is now keeping a low profile because they were warned by higher-ups and are afraid of being investigated as well.
[Oh my god, thank you for not being selected for "Silent Search"!]
[Thank you, Director Feng, for not implicating me.]
[Thanks to Director Ren for his discerning eye!]
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