Whether it's because the platforms are deliberately trying to undermine each other, or because the copyrights for similar works in the same period were all sold out at the same time, netizens have noticed that there are actually four similar works scheduled to air this summer.
Two domestic dramas and two palace dramas were broadcast on four major video platforms. Among them, Tencent Video, with its deep pockets, promoted the palace drama "The Legend of Zhaohua" with a large investment, while Kuzi Video, which has always been relatively low-key, held the low-budget web drama "The Imperial Decree" produced by Linghui Studio.
Among them, "The Legend of Zhaohua" is undoubtedly the most eye-catching, with a star-studded cast and many veteran actors. It is said that it is based on another novel by the same author as the classic palace drama of that year, and has a good fan base and high popularity.
The other two dramas about family feuds are also adapted from two popular novels. One is a reincarnation theme and the other is a time-travel theme. Both dramas feature popular young male and female actors in a romantic relationship, and they have a large fan base. Even before the dramas were officially announced, there were already waves of arguments on the Internet, and the "bloodbath" on the Internet in August can be foreseen.
Only the web series "The Imperial Decree," produced by Linghui Studio, has an unknown director, an unknown script, an unknown team, and an unknown lead actor, making it a series of debuffs.
Despite the decent casting, and the memorable natural willow-leaf eyebrows of the female lead Pan Yuerou, whose appearance was also quite good, the drama was simply too obscure. Apart from being produced by Xiao He's studio, it had no highlights or advantages whatsoever, making it a terrible flop.
Furthermore, it is not one of the summer drama series that Cool Video is promoting.
Kuzi's main focus this year is a suspenseful crime drama, so they didn't even think about the palace drama that was scheduled for this summer. It was only after netizens dug up "The Imperial Decree" and put it together with other dramas on other platforms that they were able to generate buzz and hype for the summer season.
After all, it's normal for the major platforms to fight each other every summer. Even if they don't fight, countless marketing accounts and bloggers will analyze the popularity and revenue of several works released in the same period this year.
The resourceful netizens always manage to dig up some data, analyze which hit drama is the most profitable, and incidentally shatter the fragile hearts of fans of each show, sparking another wave of online arguments and successfully gaining new popularity.
That's basic internet etiquette.
Kuzi was also very pragmatic. Since "The Imperial Decree" became Kuzi Video's entry in this genre during this controversy, they did not hesitate to recommend it and gave it a small featured spot on their main page.
Basically, once you enter the video platform, you can find "The Imperial Decree" by flipping through a few pages in the frequently popping-up recommendation bar on the main page.
Well... it's better than nothing, at least Coolzi was somewhat lenient this time and didn't really let it go.
Don't get your hopes up too high; capitalists won't even look at such a nobody.
Fortunately, Xiao He and Shu Han both have some influence now, and when "The Imperial Decree" was officially announced, they also helped promote it on Weibo.
Many fans are still willing to support them.
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Beijing City.
"Ah! Yue Rou, look! Brother Xiao and the others are helping to share and promote it, and so many people have already made reservations!"
Fu Meihua excitedly shook her friend's arm.
"Yes, I saw it."
Pan Yuerou also lowered her head and scrolled through the comments on the internet, her eyes filled with both anticipation and trepidation.
"I'm so happy! This is your first leading role in a drama. I can't wait to see the finished product!"
Fu Meihua rubbed her hands together, then rested her elbows on the table, propped her chin on her hand and pondered: "I just don't know when 'The Legend of Zhaohua' will be released. I just hope it won't clash with our release date."
Although their production team for "The Imperial Decree" is incomparable to that of a large production like "The Legend of Zhaohua," Fu Meihua secretly hoped that "The Legend of Zhaohua" would not be as good as "The Imperial Decree" because she thought that Pan Yuerou had turned down a supporting role in "The Legend of Zhaohua" to play the lead role in "The Imperial Decree."
Besides, to put it bluntly, they are now competitors.
However, no sooner had Fu Meihua finished speaking than Pan Yuerou came across the official Weibo account of "The Legend of Zhaohua".
Then she frowned slightly.
"The Legend of Zhaohua has also been scheduled for release, on the same day as ours."
"What?!"
Fu Meihua was shocked.
"Damn it, how come they're on the same day as us?!"
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