“The competition for the May Day holiday this year is particularly fierce, and the cinemas can’t get good screenings,” Liu Rulan said. “We can’t catch up with the Spring Festival, and the May Day holiday is very competitive, so being in the middle is not a bad choice. If the quality is good, we can even get the key extension and get a taste of the May Day holiday. Wouldn’t that be wonderful?”
Director Ren's films are ultimately geared towards a niche market. Even if theaters know that Director Ren's films are of good quality, when faced with a large market like the May Day holiday, they will still conservatively choose a few more marketable film genres rather than content and themes that are rare in China.
Therefore, "Law of the Jungle" definitely can't compete with the May Day holiday screening schedule.
The Qingming Festival slots are also very good.
"Moreover, the political climate changed recently, so Director Ren chose a different ending. This way, it will be released during the Qingming Festival, with less pressure and fewer controversial topics."
"Actually, it makes a lot of sense. The content of 'Law of the Jungle' is, to some extent, quite fitting for the Qingming Festival," Xiao He remarked.
Discussing things like life and death, and even people more terrifying than ghosts, fits the festive atmosphere quite well.
Liu Rulan was speechless after hearing Xiao He's words.
"So the preview screenings and promotions will start next month?"
This year's Spring Festival falls in mid-February, and by the time they return from their holiday it will be the end of February. Qingming Festival is on April 4th this year, so if "Law of the Jungle" is going to have a preview screening, it will probably be in March.
The time is approaching, and he will first need to join the film crew of "No Bait," which will make the time fly even faster.
"Yes."
Liu Rulan nodded, "However, it's only scheduled for the Qingming Festival period so far. As for the specific screening time and location, Director Ren and the others are still coordinating and discussing it. We need to wait for notification, but we'll start promoting and hyping it up online around next week."
Xiao He counted on his fingers carefully: "Okay, we'll join the crew of 'No Bait' on March 4th. We'll probably film the scenes in Beijing first. After we finish filming here, we'll most likely be able to come back to attend the preview screening here."
"That's good. I'll discuss the timing with both Director Ren and Director Ning."
So Xiao He and Liu Rulan took the opportunity to discuss their travel plans for March.
However, no one expected that "Law of the Jungle," which originally intended to develop quietly, would find itself targeted by competitors eager to seize the entire Qingming Festival film season.
A silent storm of bloodshed is about to unfold online...
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Just one day before the promotional campaign for "Law of the Jungle" was scheduled, Feng Zhengyang's "Silent Search" officially announced its release date ahead of schedule.
[Official announcement from the official account of "Silent Search": We've kept you waiting! On April 4th, the movie "Silent Search" will be released, where you brave despair to seek a glimmer of hope!]
Director: @Feng Zhengyang
Producer: Dong Zeng
Screenwriter: @陆逑
Leading actors: @Tong Junhui, ..., @Chen Yulin
Special appearance: ...
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