Liu Rulan couldn't help but laugh when she saw this behind-the-scenes video.
"This Chen Yulin is really interesting. His acting skills are much better than in the works."
"Right, right, I think so too."
Xiao He nodded seriously.
No wonder he felt like his toes were digging into the ground; even the comments section was filled with netizens who were stunned.
[Holy crap, what year has this been going on? How can I still see such a masterful performance in today's movie promotions? It's just too much!]
[Another god of movie promotion has been added!]
When the director was moved to tears by the actors' performances, I didn't laugh; when audience members in the cinema were crying while still revising their work presentations, I still didn't laugh—until I saw such a moving video, I laughed, and everything became clear.
[I would call this an epic anti-depression video.]
[I honestly laughed. At first, I thought "The Silent Search" would be a pretty good zombie movie, but now it's really... well, I can only wish it success.]
Indeed, I originally wanted to see it, but their promotional material was so bad it made me want to dig my toes out. Chen Yulin's performance was terrible even in the behind-the-scenes footage, how could I expect him to act well in the movie?
To be honest, their promotional campaign was quite enthusiastic, but the actual film wasn't particularly amazing. It was either close-up shots of zombies or scenes of a group of people arguing in a house. It felt very different from what I had imagined a zombie movie to be like.
Shh, don't talk nonsense. The Mo Xun production team has spent a huge amount of money on publicity this time, so let's keep quiet.
Welcome to "Law of the Jungle"! It's just as exciting.
Although this promotional clip drew criticism from some people, these issues became insignificant thanks to the vigorous promotion by the production team of "Silent Search." Promotion for "Silent Search" continued to spread widely across various platforms.
In contrast, "Law of the Jungle" went straight to the point and even tried to ride on the popularity of "Silent Search".
Dong Zeng, who was originally prepared to release damaging information and wage a media war against "Law of the Jungle," never found an opportunity.
"Heh, I thought they were so capable, but they turned out to be a bunch of spineless cowards."
Looking at the situation online, Dong Zeng sneered.
Mo Xun's publicity director cautiously asked Dong Zeng, "Mr. Dong, do we still need to release negative information about 'Law of the Jungle'?"
Recently, they have been collecting dirt on several key members of the "Law of the Jungle" production team, with a particular focus on the two lead actors, Liu Zehang and Xiao He.
Liu Zehang is relatively easy to investigate. He had a falling out with his agency some time ago. In order to control him, the company deliberately released some negative information, some true and some false, but it was not a particularly serious problem. Later, Liu Zehang changed agents and reconciled with the company. The company then clarified and removed the negative information.
But now, regardless of whether these scandals are old news or not, they can still stir them up again and cause Liu Zehang some trouble. After all, netizens don't remember things and never look at clarifications; once these scandals are spread, some people will believe them again.
As for the other protagonist, Xiao He... this guy is a bit tricky.
Xiao He has only been in the entertainment industry for a little over a year. He is constantly on set and doesn't meet many people. There aren't many people in the industry who know him. Although many of his breakout roles are villainous characters, he is a very positive person in real life. He has made it onto official trending topics countless times just for saving people. He is an officially recognized person, so it would be quite difficult to take action against him.
At least based on what's currently circulating online, there's no obvious negative information or past scandals about him. The only few trending topics that have surfaced are likely due to viewers criticizing the character played by Xiao He and incidentally including related terms about Xiao He, but these are actually unrelated to Xiao He himself; he was simply caught in the crossfire by the role.
However, it's very easy to mess with male celebrities. Ladybug, domestic violence, cheating, hooking up, sleeping with fans, swearing... all sorts of scandals, whether true or false, can be put on trial the moment a screenshot of a Weibo chat is posted. Netizens can act as judges while enjoying the gossip, and countless marketing accounts will instantly jump on the bandwagon, with rumors spreading one after another...
Making things difficult for these celebrities is not something that can be done easily.
They didn't care if Xiao He clarified or pursued the matter afterward. What they wanted wasn't to completely destroy Xiao He, but simply to affect Xiao He and the film "Law of the Jungle" behind him. It would be best if they could change the release date, as long as they didn't steal their box office or affect their business.
Continue read on readnovelmtl.com