Chapter 67 Return to the Millennium to Abuse Phoenix Man 10 Chain Restaurant
Shen Qian spent the next three months looking for a large company specializing in catering marketing for professional cooperation. He would go to this company every day to discuss Shen Ji's future development path.
After discussions and repeated research, Shen Qian obtained a fairly detailed plan.
That day, Shen Qian took the plan back to her parents' home and happened to meet Dr. Luo who had just come out of the Shen family.
Dr. Luo came today to do a routine checkup for Shen Shiguo, so Shen Qian asked him what the results were.
"Under your supervision, Mr. Shen's health has improved a lot, but his blood pressure has been rising again recently, and I heard that his sleep is not very good..."
"What's going on?" Shen Qian was a little surprised.
Mr. Luo said, "I asked him just now, and he probably thought it was work pressure, but your father wouldn't say more."
Shen Qian thought about it and realized that there was nothing else going on in the Shen Family Restaurant recently. It was probably because of the roast pork reform that the Chen Shifeng brothers were trying to do.
Although Shen Shiguo let go, he couldn't completely give up Shen's Restaurant. After all, it was his life's work, and he couldn't just watch Chen Shifeng abandon the old tradition. But he was the successor he had chosen personally, so naturally his blood pressure went up due to this dilemma.
After Shen Qian finished talking with the doctor, she walked into the study room. Shen Shiguo was reading a book. When he was in a bad mood, he liked to stay in the study room, as if this could calm him down.
"Dad, I'm here."
"Qianqian is here. Do you want to cook something delicious for me again today?" Shen Shiguo didn't sleep well last night, and his eyes were dark blue, but he still forced himself to chat with his daughter.
"I'm not making food today. I have something serious to discuss with you."
"Oh?" Shen Shiguo asked Lao Zhou, his apprentice in charge of Shen Ji, not long ago. Since Shen Qian took over Shen Ji, she went there every day for the first period of time, but in the past three months, she rarely went there.
Shen Shiguo was not surprised by this, but he was still a little disappointed in his heart.
Although he knew it was unrealistic, after his daughter took over Shen Ji, he had always hoped that Shen Qian could make some changes to Shen Ji.
I didn’t expect that my daughter hadn’t made any changes since she took over Shen’s, and she hadn’t even been there for a few months. She went back to her parents’ house today and said she had something to discuss with him. Could it be that she wanted to propose a change of business, or directly enter the Shen’s Restaurant headquarters?
Shen Shiguo was disappointed and annoyed at the same time.
Although Chen Shifeng had left him with a mess, he had no intention of letting Shen Qian enter the headquarters for the time being.
Just when Shen Shiguo was daydreaming, he heard his daughter say, "Dad, this is my plan for the future development of Shen Ji. You can take a look at it first. If you are interested, we can discuss the next funding issue."
Shen Qian placed the plan on the table in front of Shen Shiguo, looking at his shocked expression.
[“Yueweidao” restaurant chain transformation plan]
Shen Shiguo opened his daughter's business plan. After reading a few pages, he realized that compared with his son-in-law Chen Shifeng, his daughter's ideas were much bolder.
Not only did she abandon Chen Ji's original traditional Cantonese roast meat shop business model, she even wanted to transform it into a Cantonese fast food chain restaurant brand.
Shen Shiguo was so shocked. From market research to brand positioning, from supply chain optimization to store expansion plans, every item in this business plan was done in great detail and professionalism. Even the profit forecast and cost control for the next three years were clearly calculated.
"Qianqian, do you know that what you are doing is completely overturning Shen Ji's previous business model? This is not even a transformation..."
"Yes, this is not a transformation. This is to create a brand new Chinese fast food brand based on the current accumulation of Shen Ji and the Shen family."
"Chen Ji relies on roast meat, but in your business plan, the proportion of roast meat has been greatly weakened and it has little presence!" Shen Shiguo seemed a little angry.
"Dad, you also said that Shen Ji did rely on roast meat in the past, but if you stick to the old ways, you should still be the boss of Shen Ji, running a small shop, right? Didn't you seize the opportunity to create Shen's Restaurant, make it bigger and stronger, and make money? Why can't you try again now?"
Shen Qian's words were so powerful that Shen Shiguo was speechless.
What his daughter said was right. When he founded Shen's Restaurant, he also faced many difficulties and the situation was much more difficult than it is now. But at that time, he had the determination and courage to burn his boats. In the end, he took the most important step in his life and founded Shen's Restaurant, which he was proud of all his life. Now that he is old, he subconsciously retreated when faced with his daughter's adventures and attempts.
Chen Qian continued, "Dad, I checked Chen Ji's business situation over the past decade and found that in recent years, Chen Ji's business has been getting worse and worse. The main reason is the single business model, which only attracts old residents and old customers nearby. However, with the commercial development nearby, many old neighbors have moved away, and many newcomers are migrant workers working in nearby office buildings and wholesale markets. These people are not very receptive to roast pork rice. What they need is a faster and more comprehensive meal. Nowadays, young people are attracted to some foreign fast food. I have also counted the customer flow of several foreign fast food brands closest to Chen Ji. In fact, these are all opportunities for Chen Ji."
"Humph, I've read all the brands you mentioned. They're all just junk food with no nutrition, fried in oil. How can they compare to ours?"
Shen Qian smiled and said, "I think so too, and many people think so. People who have these ideas are our target customer groups. Our new Cantonese restaurant chain brand "Yueweidao" will focus on the three main selling points of cleanliness, speed, and nutrition, which should attract many people to patronize."
Shen Shiguo hesitated. His first reaction was to completely oppose it, but his daughter's words made him waver.
He didn't know much about the new business model of chain restaurants and wasn't very interested in it, but he saw a familiar enthusiasm in his daughter's eyes, the same enthusiasm he had once had.
Shen Shiguo understood this burning feeling very well, but at least he was sure of one thing: his daughter's plan was much more reliable than Chen Shifeng's.
It was clearly about overthrowing tradition, but Shen Qian came up with a complete plan that combined tradition with today's modern young people's lifestyles and consumption trends, and the success rate was indeed much higher.
Of course, Shen Shiguo did not intend to agree easily. This project was too big. Once he agreed, there would be no turning back. Even if he still had money on hand, failure would be a big blow to the Shen's Restaurant, so he had to be cautious.
Shen Shiguo suddenly thought of something and asked, "Qianqian, what do you think is the difference between the reformed "Yueweidao" and Shen's Restaurant? Shen's Restaurant recently purchased an industrial electric oven. If it were you, how would you deal with it?"
Shen Shiguo has been quite troubled by this batch of electric ovens lately. He couldn't return them since he had bought them with his own money, and he would lose a lot of money if he sold them second-hand. Moreover, it is not easy to find someone to take over at the moment. He suddenly wanted to know what his daughter thought of such a detailed business plan.
In fact, Shen Qian was eager for her father to ask about this matter. Even if he didn't ask, she was ready to bring it up next.
"Dad, actually the original prototype of the "Yueweidao" plan is to solve the problem of this batch of electric ovens. If you approve this batch of projects, all electric ovens can be used. In the future, "Yueweidao" will be a chain operation and a central kitchen will be set up. At that time, these ovens will come in handy. We will unify the supply chain, standardize the dishes, and increase the speed of serving, while maintaining the classic taste of Shenji. Our target customers are young white-collar workers, students and family consumer groups. We are no longer limited to traditional street shops, but will enter shopping malls, food courts, and even takeaway markets."
After Shen Qian finished saying all this in one breath, Shen Shiguo finally understood his daughter's overall plan.
This plan is really...awesome!
It not only solved the problem of Shen Ji's declining business, but also solved the problem of the batch of electric ovens purchased by Shen's Restaurant, revitalized the assets that were about to be idle, and was also in line with future development trends.
He suddenly had a question: "Qianqian, if I hand over Shen's Restaurant to you, you won't turn it into another restaurant chain, right?"
"Of course not!" Shen Qian said without hesitation: "The situations of Shen Ji and Shen's Restaurant are completely different. If Shen Ji does not reform, it will soon be out of customers. Reform is imperative. Shen's Restaurant has the old recipes passed down from generation to generation by our Shen family. It has also gained a good reputation and has become a representative restaurant of Cantonese cuisine. I think Shen's Restaurant should continue to maintain its tradition and regularly introduce some new dishes that are in line with the tradition of Cantonese cuisine. As long as it sticks to tradition, Shen's Restaurant will definitely be better in the future."
Nowadays, everyone is chasing after foreign catering brands, but in ten or twenty years, everyone will understand that traditional ones are still the best. As long as Shen's Restaurant can hold on until then, as a leading Cantonese restaurant, it will definitely reach a new level.
After talking with his daughter, Shen Shiguo found that all the pressure that had accumulated in his heart had disappeared.
My daughter has really changed. She knew nothing about the catering industry before and had no interest in it at all. I don’t know when she started to work so hard in this area.
"These... are all your own thoughts?" Shen Shiguo was really shocked. He couldn't understand how his daughter had changed.
"Of course not. Just like I learned my cooking skills from a training class, these business plans were also the conclusions I came up with after conducting research with a professional catering marketing company. Dad, I'm not that good yet."
Shen Shiguo shook his head. "No, you're really amazing! You're even more amazing than Shifeng! He didn't even discuss it with me before making the decision, nor did he conduct any market research or even any risk assessment. He just bought the oven without even considering what the consequences would be for the entire Shen Family Restaurant if it didn't work out."
Shen Qian didn't feel anything when she was praised by her father. She was naturally much more capable than Chen Shifeng, and the consequences of his self-willedness were also written in the original book, which was that he squandered all the money that the Shen family restaurant had accumulated with great difficulty.
Shen Shiguo was filled with emotion. He felt that he had really underestimated his daughter in the past. He shouldn't have only considered Chen Shifeng as the heir. He should have had a good talk with his daughter earlier.
Shen Qian did not follow up on this topic and talk to her father about the Shen Family Restaurant. What she wanted to do most now was to build up the "Yueweidao" restaurant chain brand. Only with tangible achievements would she have the best bargaining chips.
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