Chapter 85 Back to the Millennium to Torture Phoenix Man 28
"Brother, you are just too idle. You shouldn't stay at home all the time. I think we brothers can also start a fast food brand. You see, "Yueweidao" is making a lot of money now. I heard that they are going to open two more branches in the city. Shen Qianxing, why can't we do the same?"
Chen Shifeng was somewhat moved by these words.
Indeed, the key to Shen Qian’s success was that he identified the business opportunity and launched Cantonese fast food at the most appropriate time, thus seizing the market.
"'Yueweidao' is about to open a branch. If we do the same thing, we will definitely not get any good results." Although Chen Shifeng was eager to prove himself, he did not lose his mind.
Shen Qian has the support of Shen's Restaurant, so he has both people and money. Although he and Chen Shiming have experience in the catering industry, they have lost the initiative. Now they are probably just following behind and watching others eat meat while they can only drink soup.
Chen Shiming originally thought that he could just follow suit and start a Cantonese fast food business. But after hearing what his brother said, he thought of something else: "Why don't we start a local version of McDonald's and KFC? It's just fried chicken and hamburgers, and there's no technical difficulty. The prices of these two are so high, so we can sell them cheaper. They are delicious and filling, and the business will definitely be booming!"
Chen Shifeng originally didn't want to have anything to do with Chen Shiming's family, but deep down he still attached great importance to blood ties. There was just endless quarreling at home, and he really wanted to find a way to hide away.
The fast food restaurant plan proposed by Chen Shiming is an excellent opportunity.
Chen Shifeng quickly told his mother Wang Guixiu about his thoughts.
Wang Guixiu was not stupid either. Her son was now divorced from Chen Qian and did not go to work. His new wife was also not a good person. If he did not go out to find something to do, the whole family would be left with nothing and would eventually have to return to the countryside in disgrace.
She just asked with some concern: "Can you really make money from this restaurant? You have to borrow money from the bank. What if you lose money?"
"Mom, are you still not confident in my abilities? In the past..." His words stopped abruptly. He didn't want to mention the Shen family anymore, but the years he spent in the Shen family restaurant were the only experience he could show off.
"Mom, I used to be the general manager of Shen's Restaurant."
Wang Guixiu didn't understand this. Her two sons looked very motivated, so she couldn't stop them. She thought to herself, Shen Qian, the housewife, could easily open a fast food restaurant and make it prosperous. Her two sons were much more capable than that woman, so why couldn't they do the same! ?
"Don't do it on your own, take your third sister with you."
Chen Shifeng said with disdain: "I am starting a business, and it's not something fun. Third sister should go out and find a job by herself."
At this time, he started his own business and knew that he should have fewer burdens. He had never thought of this when he arranged Chen Meihua to work in Shen's Restaurant.
In this way, the two brothers hit it off and soon began to plan.
In order to save trouble, the two brothers copied a lot of successful experiences of "Yueweidao".
Someone was hired to draw a logo with a crooked cartoon fried chicken leg with "McHamburger" written on it. Chen Shifeng thought the name was a bit tacky, but Chen Shiming insisted on using it: "Brother, look at this name, people will know that we sell food similar to McDonald's, and we can save a lot of advertising costs."
Chen Shifeng felt that what his second brother said made sense. Since they had decided to make a fast food alternative to McDonald's and KFC, they had to find ways to use elements similar to those of these two companies.
After their loans were approved, they rented a shop on the same street as "Yueweidao". The shop was bigger than "Yueweidao" and its decoration style was very similar to McDonald's. You could tell at a glance that it was a fast food restaurant.
As for the fried chicken and hamburgers, they were the result of random experimentation by these two people. Of course, they could not compare with the professionalism of McDonalds and Ken's. After a period of experimentation, they also developed some marinating recipes.
However, since the funds were obtained through loans, the two brothers were relatively frugal in all aspects. They used the cheapest decoration materials, the cheapest signs, and the cheapest kitchen supplies. They even went to the wholesale market to buy cheaply processed chicken for their food.
Since they couldn't afford professional design, the final decoration effect of the entire store was quite rough and could not stand up to close scrutiny. On the first day of opening, they also hired several college students, dressed in doll costumes, to hand out flyers nearby. The flyers were printed in a colorful manner and had no aesthetic taste at all. There was a line of big words on it that read: 50% off on all hamburgers and fried chicken!
The news that Chen Shifeng opened a restaurant next door soon reached Shen Qian's ears.
This was something she had not expected. She had originally thought that Chen Shifeng would engage in another industry after divorcing her, but she had not expected that he would follow her example and open a fast food restaurant.
Zhao Li originally liked gossip. On this day, when he passed by the door of "McHamburger" on his way to work, he took the flyer from their store and took it to his own store.
"This restaurant is hilarious. Even the menu is a complete copy of McDonald's, except the prices are 30% off. They're even having a 50% discount right now. So, it's definitely a lot cheaper than McDonald's."
"Yes, I saw it too. To be honest, I just saw two customers who were planning to come to our store go to their house."
"Ah... no way? Will our store's business be affected?"
"It should be affected a little, after all, the two stores are so close to each other."
Shen Qian also passed by "McBurger" when he was inspecting the store today, and got some information from the gossip of the store clerk.
Zhao Li knew the relationship between the boss of "McBurger" and Miss Shen, so he was somewhat worried. He walked up to Shen Qian and asked, "Boss, do you think we should also do some promotional activities? The other side has been offering 50% off recently..."
Shen Qian smiled and shook her head: "No need."
"But if this happens, our business will definitely be affected."
Chen Qian didn't say anything else, and just told them not to talk about anything else during working hours.
Shen Qian didn't take the store opened by Chen Shifeng's brothers seriously at all. Before, when she first came to this world, she had studied the behavior of these two people.
Chen Shiming seems smart, but in fact he is only clever in a small way. Chen Shifeng has old-fashioned ideas and does not know how to adapt.
Both of them have a common problem, which is short-sightedness and tendency to focus on immediate interests.
If these two people opened a small restaurant, they might be able to make a living, but they set their sights on chain restaurants like "Yueweidao" from the beginning, so they were doomed to fail.
Chen Qian knows very well that the success of "Yueweidao" is due to the superficial efforts in decoration, publicity and promotion, while the real confidence lies in the supply chain of the central kitchen.
Only with a central kitchen can the store ensure that it can provide high-quality meals efficiently. Coupled with professional training of employees, it can provide customers with comfortable service and a good dining environment.
Everything is interconnected. Chen Shifeng wants to replicate her successful experience. The store's appearance shows his perfunctory attitude. How can a store opened with such an attitude be a rival to "Yueweidao"?
Therefore, "Yueweidao" does not need to do anything, just operate normally and it will be able to outlast the other party.
I have to say that Shen Qian's prediction was quite accurate.
Due to the big discounts and dishes that are very similar to McDonald's, "McBurger" still attracted some customers to dine in within a short period of time.
Chen Shiming began to feel elated. The two brothers were indeed entrepreneurial geniuses. In such a short time, they had opened a restaurant and the business was so booming.
He boasted to everyone that their store would definitely expand into many stores in the future, just like McDonald's, and would definitely be open all over the country.
Furthermore, Chen Shiming disparaged Yueweidao in various ways: "The Shen family is no good at all. Back then, the Shen family was able to survive because of me and my brother. Don't look at Yueweidao's good business now. I'm telling you, it won't last long! The restaurant industry still depends on us brothers!"
However, he didn't feel proud for long, because soon the customers of "McBurger" started to complain.
"Is this chicken drumstick left over from the previous night? Why does it taste so sour when I chew it?"
"The lettuce on the burger was yellow, and the bun was as hard as a shoe sole. Believe it or not, I took a bite of the bun and it hurt my teeth!"
"Damn, I smelled a weird smell as soon as I took a bite. What's wrong with this ketchup?"
One customer directly questioned the waiter on the spot. The waiter was a temporary student worker and looked confused: "I... I don't know. This is my first day on the job."
Someone stormed out of the store, muttering, "Cantonese-style roast duck rice is only a few dollars more expensive? At least I can eat it with peace of mind."
Worse things were yet to come. Several office workers who ordered set meals at "McHamburger" at noon were rushed to the hospital that afternoon and were diagnosed with acute gastroenteritis. One of them happened to work at a TV station and reported the matter to the TV station.
Yuecheng TV Station is currently producing a special program on food hygiene, and the food hygiene situation at "McHamburger" immediately attracted the attention of the program team. The reporter pretended to be a college student and applied for a part-time waiter position at "McHamburger". After joining the company, he actually took a lot of shocking shots.
The waiters did not wear gloves when preparing the food, some of them handled the food with cigarettes in their mouths, and the ashes accidentally fell into the marinated chicken wings, which were then cleaned up in a rather perfunctory manner.
The hygiene of the kitchen of "McBurger" is worrying, with flies flying everywhere and ingredients left exposed.
For the food that is not sold out on the same day, the "McBurger" will put it directly into the refrigerator and fry it again the next day.
The boss actually asked us to continue using some ingredients that were obviously expired and spoiled...
Things like these were all revealed to the public after being secretly filmed by TV reporters, which was truly shocking.
Shen Qian took this opportunity to invite the TV station to the central kitchen factory for a field investigation and filming.
At this time, most of the catering brands in Yuecheng did not have the keen market sense of "Yueweidao". At this time, Yuecheng had exposed many food problems in succession, causing panic among the people. The act of "Yueweidao" standing up and actively inviting TV stations to go to the food processing factory to shoot can itself gain a lot of goodwill.
The final shooting effect was quite good, and people only then knew that the processing kitchen of the popular "Yueweidao" chain restaurant is actually a modern factory, which ensures the utmost in quality and quality.
After this food safety incident, the business of "McBurger" plummeted. Many viewers were indignant after watching the program, and many people even wrote letters to the TV station to criticize this unscrupulous restaurant. Many restaurants that also had food safety issues were also greatly affected. The fast food industry in Yuecheng underwent a major change after the program was exposed. Chen Shifeng made a series of efforts, including changing the store name, hanging an apology statement at the door of the store, and promising to strictly supervise food safety in the future, change the menu, introduce lower discounts, etc.
But how could diners who have been cheated dare to try it easily?
Finally, after the Chen brothers struggled for three months, "McBurger" announced its closure.
On the contrary, after this battle, the market share of "Yueweidao" continued to increase, and Shen Qian finally freed up his hands and began to reform Shen's Restaurant.
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