Yang Jing nodded and said, "That's easy. Just spend as much money as you can."
Henry smiled bitterly and said, "Boss, we would like to spend as much money as possible, but you have to give us a goal, right?"
"Isn't this simple? In addition to the companies I asked you to invest in, you can also invest in other companies with potential! Anglo American, Mercedes-Benz, BP, you can decide on the companies outside the list! You are my executives, I need you to be independent and subjective, don't rely on me for everything. You can decide on some things yourself."
Yang Jing's words made Henry and David feel a little ashamed.
"I know your tasks are already heavy enough, so you can definitely recruit some more people to join the KY Investment Fund. Let's put it this way, you make a list for me first, and I will help you select some capable subordinates."
After a pause, Yang Jing seemed to remember something, and after a little hesitation, he said: "Please pay attention to the luxury brands in Europe during this period and do some acquisition evaluation. If the conditions are right, I plan to acquire some luxury brands..."
"Luxury brand?" Henry asked in surprise.
"Yes, that's right, it's a luxury brand." Yang Jing said with certainty.
"Boss, why did you think of acquiring a luxury brand?" David Anderson, who had been silent, asked curiously.
"It's nothing. I just think the current luxury industry seems a bit chaotic. Look at Gucci now, it's a mess. There are also some Swiss watch brands, and the competition between them seems to have no limit. It is not easy to cultivate these luxury brands, but it is very easy to ruin a brand. It is precisely because of the current situation of the luxury industry that I wonder if we can set up a group specializing in luxury brands, and then try to acquire as many luxury brands as possible, so that these luxury brands that usually fight each other can be gathered together, and then according to the different customers these brands target, they can customize different development routes for them. Anyway, we have a lot of spare money now, so I want to give it a try."
Of course, Yang Jing couldn’t tell them that a large part of the luxury brands that are now fighting each other will soon be acquired by a luxury brand that has emerged in recent years, and then after more than ten years of integration and running-in, it will eventually form a huge luxury group with a market value of over 100 billion US dollars. This is Louis Moët Hennessy.
In addition to LVMH, Richemont Group will also be established this year, and although Printemps has not yet formed the final Kering Group, it already has a group operation strategy.
In a few years, there will be a competition pattern among three luxury groups in the world. If we include the Swiss Swatch Group established in the 20th century, then there will be four luxury groups sharing the global luxury market. Other small brands will almost have no foothold in the luxury market. Now is a good time to get involved in luxury groups!
Of course, in order not to cause an extreme time-space paradox, Yang Jing acquired these luxury brands not to establish a luxury group himself, but to use these brands to enter the market. For example, with the help of these acquired brands, he could become a major shareholder of luxury groups such as Louis Moët Hennessy and Richemont Group...
Using this method to intervene in those luxury brands is obviously easier than acquiring shares from these major groups, and the price will be lower!
Hearing what Yang Jing said, several people nodded. They were quite in agreement with their boss's idea.
However, Henry still asked, "Boss, your idea is very good, but none of us is proficient in luxury goods."
Yang Jing smiled and said, "It doesn't matter. We are going to get involved in the luxury goods industry anyway, so why don't we find an expert in this field to join the KY Investment Fund."
"Boss, do you have a candidate?"
Yang Jing nodded slightly. As a person who traveled from the future to this era, it is too easy to find a few excellent luxury brand managers in this era...
PS: I would like to thank "afrashui" for the reward of 500 and "很懒的鱼" for the reward of 100.
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