"BOSS, are you sure you want to buy a large amount of Apple stock at this time?" Henry Williams sat in front of Yang Jing and asked with a puzzled look, as if he didn't believe that his boss would make such a "low-level" mistake.
Starting from speculating on the exchange rates of the U.S. dollar, Japanese yen and German mark, to the stock market crash in 1987, the disintegration of the Soviet Union and the collapse of the Japanese financial market, Henry Williams, as the CEO of KY Investment Fund, participated in all of this series of speculative behaviors. Therefore, Henry Williams admired his mysterious boss very much.
In his eyes, his boss is an omnipotent god in the financial market!
But can God make mistakes? Otherwise, why would the boss order to buy Apple shares at this time? But everyone knows that Apple, which was once so prosperous, is now completely gone. Bankruptcy is its best and only way out! Otherwise, most of Apple's shareholders would choose to jump off the building.
Last year, in 1995, Apple's performance plummeted as Microsoft released its Windows 95 operating system. This year, on February 5, 1996, Business Week even put Apple's famous logo on the cover to explain the headline of the issue: The Fall of an American Idol.
Since Jobs left Apple, Apple has changed three CEOs in just ten years. Especially after computers based on Windows operating system and Intel processors quickly dominated the world, Michael Spindler, a German who succeeded John Sculley as Apple CEO in 1993, was forced out again. Gil Amelio became Apple's new CEO at the beginning of this year.
Faced with the powerful combination of Windows operating system and Intel processors, even if Amelio struggles hard to keep Apple alive in such a world, there is little hope.
Amelio even chose to lay off employees and reorganize the company's various products into the following four categories: Macintosh computers, information equipment, printers and peripherals, and "alternative platforms." In addition, the operating system department and the high-tech department both added Internet service departments in an attempt to regain Apple's market share.
Many people also gave Apple advice at the time. For example, Wired magazine published an article titled "The Way to Save Apple", which made many suggestions regarding Apple's situation: selling Apple to IBM or Motorola, increasing investment in Newton technology, and making full use of Apple's advantages in the U.S. primary and secondary education market.
Wall Street analysts hope and urge Apple to sign a cooperation agreement with Sony or HP.
But these measures were ultimately unable to resist the powerful offensive created by the collaboration between the Windows operating system and Intel processors, and Apple's bankruptcy had already entered the countdown in 1996!
Seeing Henry Williams' puzzled expression, Yang Jing smiled slightly, "Henry, listen to me. Arrange to secretly buy Apple shares immediately. Use the old method again and buy them in a dispersed manner. Don't let outsiders see our intentions."
"WHY? Apple is no longer working." Henry continued to ask persistently.
Yang Jing rubbed his brows slightly, then looked up at Henry and said, "It's very simple, because of Steve Jobs!"
"Jobs? The one who founded Apple?" Henry was even more confused. "Wasn't he kicked out of Apple a long time ago? Is he going to go back?"
"Bingo!" Yang Jing nodded with satisfaction. "It is precisely because I judged that Jobs would return to Apple, and I firmly believed that Apple would be revived and create a more brilliant future under Jobs's leadership, that I made this decision. If we don't seize this opportunity now, then in a few years, Apple, which is about to go bankrupt, will definitely make us regret it."
"But Boss, Jobs has been away from Apple for eleven years. Can he come back?" Yang Jing's reason made Henry less excited. "I know Jobs quite well. When I was still working at Goldman Sachs, Lehman Brothers was very optimistic about Apple when it went public. Lehman Brothers bought a lot of the 4.6 million shares issued by Apple. Facts have proved that Jobs is a genius."
After a pause, Henry continued, "But genius is hard for ordinary people to accept. Yes, the invention of Apple II did make Jobs the youngest billionaire in the world at the time, but at the same time, Jobs' advanced business philosophy also caused Apple, under his leadership, to suffer a serious setback in the following years."
Yang Jing said with a smile: "Yes, the release of Lisa database and Apple IIe did cause Apple to suffer huge losses, especially the high R&D cost of Lisa database occupied a large amount of Apple's funds, and the personal PC launched by IBM ignited the market at that time, which caused Apple IIe to suffer a huge blow. But it is undeniable that Jobs's business philosophy is actually very advanced. Henry, if you look back at the Lisa database that was criticized for doing nothing at that time with our current perspective, how do you feel?"
Henry hesitated for a moment, nodded and said, "If the Lisa database had held up, then there might not be any need for Oracle by now."
"That's it?" Yang Jing clapped his hands. "Although Jobs failed in the Lisa database, you have to admit that it was only because Jobs' business philosophy was too advanced, not because his business philosophy was wrong. In fact, if you can really study Jobs carefully, you will find that this guy is really amazing. I think he is no worse than Bill Gates and Larry Ellison. In some aspects, he is even better than the former two, especially in terms of business philosophy and market grasp. I think Jobs is a very magical guy. So, if Jobs really returns to Apple as I judge, then with his ability, he will definitely lead Apple out of trouble and towards glory, just like he founded Apple back then. And after the failure of the Lisa database, Jobs will be more stable than before, and pay more attention to the market experience and feedback. If he can return to Apple this time, he will not make any mistakes again. And Jobs who will not make mistakes is an extremely terrifying guy!"
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