At midnight on the 3rd, "Shan Hai" was put on sale in Wenxuan's online flagship store.
Wenxuan is currently the largest bookseller in China that specializes in book sales. Since the emergence of e-commerce, it has been deeply involved in the online market for decades and has now become a stronghold that can compete with physical bookstores.
Wen Xi forwarded the magazine's official announcement, and fans immediately cheered and jumped for joy.
Over the past two years, she has accumulated hundreds of thousands of followers on Weibo, most of whom were gained through magazines, Weibo, and live broadcasts. Although she stopped blogging for a while due to various reasons, she did not lose many followers. Later, she helped Chu Tang draw the cover of her new book, and she won the Danqing Competition this year. All these factors have ensured that she has never disappeared from the public eye.
Soon after it was put on the shelves, a lot of orders came in.
The magazine arranged for people from the marketing department to be on duty to monitor the backend data. The data feedback one hour after the books were put on the shelves was still good. More than 600 copies were sold, with an average of 10 copies shipped out of the warehouse every minute.
Although he is a newcomer, his achievements are not much inferior to those of several veteran painters of the same period.
However, compared to Xue Ziqi's extremely booming sales, it still seems a bit bleak.
Xue Ziqi rushed to launch its product at the end of September, the day before the National Day holiday, and because it relied on the powerful Wen Group, it was sold simultaneously through multiple channels online and offline.
Because of its novel subject matter, sufficient publicity and the best channels, this picture book with the same name as "Classic of Mountains and Seas" easily became a hit.
Many of Xue Pan’s students and friends also praised him highly, and the big Vs contacted by Wen’s public relations department also forwarded the article, creating a huge momentum.
The Wen family has invested heavily this time, using the gimmick of reviving Chinese culture as a tool for viral marketing.
In major physical bookstores, Xue Ziqi's picture books occupy almost all the most conspicuous positions, and various offline activities are held one after another.
The Internet is not spared either. There are hot search pop-up forums. As long as you go online, you will be bombarded with all kinds of fancy promotional advertisements, making it hard for people not to know about them!
With so much effort put into the publicity, the response was naturally good. It entered the top ten book sales list on the first day of its release. With the start of the long holiday, the sales volume continued to climb, and it seemed that it was about to squeeze into the top three.
However, Wenxi has no physical channels.
On the one hand, there was pressure from Wen's side, and on the other hand, it was because he was a newcomer who had never published a book before, and his book had the same subject as Xue Ziqi who had published a book earlier. Physical stores were unwilling to take risks and felt it was unnecessary. If they imported the book and couldn't sell it, they would lose money.
With fewer channels and a late start, sales are naturally not as good.
When the president of "Fireworks" learned that Xue Ziqi was going to launch the product before them, he was very dissatisfied.
Since they've already called, let's do it! So after discussing with Wen Xi, they decided to send it out in advance, so as not to lose the initiative.
Wen Xi thought about it and didn't agree.
Firstly, the date had been calculated long ago, and everyone was doing their work step by step. It was inevitable that there would be a rush if it was suddenly brought forward. Although it could be done by working overtime, she didn't like being in such a hurry, and she just wanted to take it step by step steadily.
Secondly, she has full confidence in herself and is not afraid of being kicked out. Everyone has a sharp eye and can distinguish between good and bad. In terms of strength, Xue Ziqi is not even as good as Yuan Ya. If it weren't for the halo of being Xue Pan's granddaughter, how could she have reached her current position so easily?
As for the final reason, it was because of Wen Xi's own hidden selfish motives.
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