After the mysterious organization was destroyed, Jiang Zhi and Shen Qingchen thought they could finally usher in a peaceful life. However, the waves of life never really subsided. New challenges, like reefs hidden in the dark, emerge from time to time, trying to disrupt the peace they worked hard to rebuild.
Although the Jiang and Shen Groups have gradually recovered after their previous turmoil, market competition remains fierce. Emerging technology companies are mushrooming, challenging the traditional business landscape with innovative technologies and flexible business models. Jiang Zhi and Shen Qingchen understand that if they want to maintain their family businesses in this silent war, they must actively pursue change and breakthroughs.
At a high-level group meeting, the atmosphere was as solemn as the calm before the storm. Department heads solemnly reported on recent market trends and the challenges facing the company. The marketing manager, with a worried look on his face, said, "Chairman, consumer demand is becoming increasingly unpredictable. These emerging companies, leveraging big data and artificial intelligence technologies, are accurately grasping market trends, launching products and services that quickly attract large numbers of customers. Our traditional businesses are facing a gradual decline in market share under their pressure."
The head of R&D then spoke: "Although we've been investing significantly in R&D, there's still a significant gap compared to emerging companies focused on technological innovation. They're able to quickly transform the latest research findings into practical products, while our R&D cycles are long, and by the time we launch our products, we've often missed the optimal market opportunity."
Jiang Zhi listened quietly, her eyes revealing a determined and thoughtful expression. After everyone finished their reports, she slowly spoke, "The issues raised are indeed the serious challenges we currently face. But we cannot retreat because of this. We have a strong corporate foundation and rich industry experience, which are our strengths. What we need to do is to combine these advantages with emerging technologies and concepts."
Shen Qingchen nodded in agreement and added, "In terms of R&D, we must increase cooperation with universities and research institutions, establish joint R&D centers, and strive to achieve breakthroughs in cutting-edge technologies. At the same time, for the marketing department, we must quickly establish a professional data analysis team, use big data analysis tools, and gain a deep understanding of consumer needs to optimize our marketing strategies."
However, internal problems also arose. Management flaws inherited from the family business's succession gradually emerged. Some older employees, accustomed to traditional management models, resisted the new reforms. During the implementation of a new performance appraisal system, the company encountered significant resistance.
A long-time employee of Jiang's Group approached Jiang Zhi and complained, "Chairman, this new performance appraisal system is too harsh. We, the veteran employees, have dedicated our entire lives to the company. Are we now bound by these new regulations?"
Jiang Zhi patiently explained, "Uncle Li, I understand how you feel. But you also know that the market environment has changed. If we don't reform, the company will struggle to survive. This performance appraisal system isn't targeted at any one person; it's meant to motivate everyone to work harder and reward those with ability."
Despite Jiang Zhi and Shen Qingchen's efforts to communicate and coordinate, internal conflicts still occurred from time to time. This made them realize that the management reform of family businesses is not something that can be achieved overnight and requires more patience and wisdom.
Besides business matters, they also face challenges within the family. Jiang Zhihe and Shen Qingchen's twins are growing up, and their education has become a major concern. Their sister's keen interest in medicine requires professional development, while their brother's discovery and development of his business talent requires considerable effort.
One evening, Jiang Zhi and Shen Qingchen sat in the living room, discussing their children's future. Jiang Zhi said, "My daughter is very passionate about medicine. I want to find some professional mentors for her to lay a solid foundation from a young age. But I'm also worried that putting too much pressure on her will affect her childhood happiness."
Shen Qingchen gently held Jiang Zhi's hand and comforted her: "We can guide her step by step and let her learn with interest. As for my son, I plan to take him to participate in some basic affairs of the company to cultivate his business awareness, but he can't delay his studies."
Even as they were busy juggling family and business matters, external pressure mounted. Competitors maliciously spread rumors to smear the reputations of the Jiang and Shen Groups. Rumors spread that Jiang's products had serious quality issues and that the Shen Group engaged in unfair competition in its business partnerships. These rumors spread rapidly in the market, severely damaging the groups' image.
Jiang Zhi and Shen Qingchen quickly organized a public relations team and developed a response strategy. On the one hand, they actively collected evidence and prepared to take legal action against the rumormongers; on the other hand, they used press conferences and social media platforms to clarify the facts to the public and demonstrate the company's strength and integrity.
At the press conference, Jiang Zhi faced numerous media reporters calmly and firmly, saying, "Our Jiang Group and Shen Group have always upheld the philosophy of operating with integrity, providing customers with high-quality products and services. We will not tolerate these malicious rumors. We will let the facts speak for themselves and safeguard the legitimate rights and interests and reputation of our companies."
Shen Qingchen also said on the side: "We welcome supervision from all walks of life on our company, but we will never tolerate malicious slander. We will strengthen internal management to ensure product quality and compliance with business practices. At the same time, we will actively maintain good communication with the media and the public to eliminate misunderstandings."
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