Led by the receptionist, my son and his entourage arrived at the top-floor conference room. The moment they opened the door, a strong international business atmosphere enveloped them. Inside, the executives of Shining Star Group were already seated. They were dressed in refined business attire, their eyes revealing the sharpness and composure of a seasoned veteran. My son took a deep breath and steadily approached the conference table, a confident yet humble smile on his face.
"Dear Starry Group leaders, I'm honored to be here to discuss the possibility of cooperation with you." My son began in fluent English, his voice firm and approachable. He bowed slightly, paying respect to everyone present, and then signaled his entourage to distribute the prepared cooperation plan.
Mr. James, CEO of Shining Star Group, sat at the other end of the conference table. A leader with a legendary track record in the technology industry, his gaze was penetrating, as if he could see through all business facades. He gently took the plan, nodded slightly, and began to read. The other executives followed suit, and for a moment, the only sound in the conference room was the rustling of papers.
My son didn't rush to speak. Instead, he stood quietly by, communicating with his team members through eye contact, offering them encouragement and confidence. He knew that the silence at that moment was the calm before the storm, and the subsequent discussions would determine whether this carefully planned cooperation plan could take root.
After a moment, Mr. James looked up and gazed directly at his son, a subtle flicker of admiration in his eyes. "This proposal looks very well-thought-out. I'm surprised by your understanding of our company and the Asian market." His voice, deep and magnetic, with a typical Western accent, echoed throughout the conference room.
The son felt a surge of joy, knowing this was a good start. "Thank you for your recognition, Mr. James. Our family business has always held Shining Star Group in high regard and has consistently followed the development trends of the global technology industry. We understand that only by partnering with the best companies in the industry can we remain invincible in this rapidly changing world. With this opportunity to expand into the Asian market, we believe our family business can leverage its strengths to become Shining Star Group's most effective partner," the son responded sincerely, his words both expressing respect for Shining Star Group and subtly emphasizing his own value.
Next, the two sides engaged in in-depth and arduous discussions on the details of the collaboration. During the marketing phase, Shining Star Group's marketing director laid out a series of high-standard requirements, hoping to quickly replicate its successful European and American model in the Asian market and achieve a significant increase in brand awareness and market share in a short period of time. Son was well prepared for this. Drawing on previous market research data, he elaborated on the differences between the Asian and European markets in terms of consumer habits, cultural backgrounds, and media environments, and proposed adjustments to the localized promotion strategy tailored to local conditions.
"In Asia, especially in major technology consumption countries such as China, Japan, and South Korea, consumers pay more attention to the practicality of products and personalized experience. We cannot simply copy the advertising strategies of the European and American markets. Instead, we must have a deep understanding of the life scenarios of local consumers and integrate the technological highlights of products into their daily hot topics. For example, in China, by cooperating with popular variety shows and short video platforms, and using creative content marketing, we can let products enter the consumer's field of vision in a relaxed and entertaining atmosphere; in Japan, in response to their ultimate pursuit of quality and details, high-end tasting sessions are held, and industry experts and opinion leaders are invited to participate to establish a high-end brand image." As the son spoke, he displayed the carefully prepared case analysis and simulated promotion plan on the large screen in the conference room. The pictures and texts were very convincing.
Regarding technology sharing, Shining Star Group's head of technology research and development expressed concerns about intellectual property protection and the difficulty of technological integration. Key members of the family business's technical team immediately took up the topic, detailing the company's comprehensive intellectual property management system and its successful technology integration experiences gained through past collaborations with other companies. They cited several real-world examples, demonstrating how to achieve efficient cross-team and cross-disciplinary technical collaboration while safeguarding the core technological rights of both parties, ultimately achieving innovative results where "1 + 1 > 2."
"We attach great importance to intellectual property protection. This is not only a responsibility to Xingyao Group, but also a safeguard for our own technological innovation achievements. In previous cooperation projects with universities, research institutes and peer companies, we have established a mature technical docking process and confidentiality mechanism to ensure smooth technical exchanges between the two parties and avoid any potential intellectual property disputes. For example, last year we cooperated with a local research institute to develop smart wearable device chips. By establishing a joint laboratory, we jointly overcame many technical difficulties and successfully launched a market-competitive product. At the same time, it also accumulated valuable experience for subsequent technological innovations of both parties." The professional and confident explanations of the technical team members gradually dispelled Xingyao Group's concerns.
Equity cooperation was a focal point of the negotiations. The two sides engaged in several rounds of intense discussion over key issues such as equity ratio, decision-making power, and profit sharing. Shining Star Group, leveraging its strong brand and global market share, initially sought a dominant position in equity allocation. The family-owned business, however, relied on its years of investment and accumulation in the local market, as well as the unique resource advantages it brought to the partnership, to press for a reasonable equity ratio, thereby securing its voice and decision-making power in business expansion in the Asian market.
During the negotiations, the son demonstrated exceptional business acumen and adaptability. Recognizing Shining Star Group's global leadership and core technological value, he proposed giving Shining Star Group appropriate decision-making power in areas such as technology R&D investment and global brand promotion. Furthermore, he emphasized the family business's irreplaceable advantages, including its local market channel control, localized operational experience, and government relations, and demanded a strong voice in key areas such as business operations and market strategy development in the Asian market. Furthermore, through a sophisticated financial model analysis, he demonstrated the projected earnings for both parties over the next five to ten years under different equity distribution plans, using data to find a balance between the interests of both parties.
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