To make the volunteer teaching activities more systematic and targeted, a consultant who is also an education expert added, "Before our employees start teaching, we must organize professional training to help them understand the psychological characteristics and learning foundations of children in impoverished areas and master appropriate teaching methods. We can't simply copy the teaching model used in cities; we must teach students according to their aptitude and truly stimulate their learning interest and potential."
My son nodded quickly. "It's absolutely necessary. The training must be thorough. In addition to supporting education, we also need to donate a large number of school supplies and books to the children. Just imagine the smiles that will appear on the children's faces when they receive brand new textbooks and stationery. These supplies may seem ordinary, but for them, they may be the key to unlocking the door to knowledge."
The colleague in charge of material procurement immediately took note: "Don't worry, we will contact major stationery manufacturers and publishers in advance to strive to purchase high-quality school supplies and books suitable for children at the most favorable prices. We will also carefully select them according to the needs of children of different age groups to ensure that every piece of material is put to good use."
In terms of publicity and promotion, the team's marketing experts also offered suggestions. A young person skilled in social media marketing said, "In today's internet age, we must fully leverage the power of social media to spread the word about our public welfare projects. We can set up dedicated accounts on platforms like Weibo, WeChat official accounts, and Douyin, regularly posting content about the progress of Hope Primary School construction, stories of volunteer teachers, and daily life experiences of the children, to attract more attention online. Through online interaction, we can help more people understand the current state of education in impoverished areas, inspire compassion, and perhaps even attract more volunteers and donors to join our efforts."
My son's eyes lit up. "This is a great idea! Leveraging new media to expand our influence will not only allow our public welfare activities to receive wider scrutiny, but also gather more social support. Everyone must carefully plan each piece of content and impress netizens with genuine emotion."
Another colleague with experience in traditional media added, "In addition to online promotion, we can't ignore the role of traditional media. We should collaborate with local newspapers and TV stations to report on the implementation of our public welfare projects, striving to generate greater local awareness and gain more support. After all, in some remote areas, traditional media still have a significant influence."
The meeting lasted a full day. From the initial determination of the public welfare direction, to the detailed planning of the Hope Primary School donation, to the finalization of supporting measures such as teaching, material donations, and publicity and promotion, a detailed and heartwarming social welfare activity plan gradually took shape. The setting sun shone through the windows into the conference room, casting a golden glow on everyone's face. Although everyone looked exhausted, their eyes were filled with energy and hope.
The son stood up and solemnly said to everyone, "Today's meeting was a great success. I thank every colleague for their dedication. This is just the beginning, and we will undoubtedly encounter various difficulties during the implementation process. However, I believe that as long as we work together, nothing is impossible. We must make this public welfare cause a shining name card for our family business and bring more positive energy to society."
In the days that followed, the team members sprang into action. The research team traveled tirelessly to various impoverished areas, traversing mountains and hills, and reaching remote villages. They held discussions with local government departments to understand local education development plans, population distribution, and land resources available for school construction. They visited dilapidated schools, inspected the extent of damage, and met face-to-face with teachers and students, listening to their concerns and needs. They also visited villagers' homes to understand their expectations and suggestions for the new Hope Primary School. Every piece of information they collected was detailed and valuable, providing a solid basis for subsequent school construction decisions.
At the same time, external liaison specialists actively coordinated with local government departments on school construction matters and handled various approval procedures. Despite encountering challenges such as complex procedures and differing policy interpretations, they remained patient and engaged in communication, coordinating efforts time and again to advance the process step by step. Finally, through the concerted efforts of all parties, the sites for several Hope Primary Schools were identified, land approval procedures were successfully completed, and construction is about to begin.
The employee volunteer registration campaign is also in full swing, with hundreds of employees signing up within just a few days. The company has organized several volunteer teaching training sessions, inviting educational experts to deliver lectures covering topics such as child psychology in impoverished areas, engaging teaching methods, and curriculum design. The volunteers listened attentively and actively engaged in the discussions, fully preparing for their upcoming volunteer teaching trips.
The procurement team has partnered with several stationery manufacturers and publishers, securing a large quantity of high-quality school supplies and books at competitive prices. Boxes of brand-new school bags and stationery, and stacks of textbooks reeking of ink, are neatly stacked in the warehouse, awaiting delivery to the children.
Promotional efforts progressed simultaneously online and offline. The new media team meticulously produced a series of promotional videos and graphic content documenting the entire process of planning and organizing the Hope Primary School, showcasing the current conditions and thirst for knowledge among children in impoverished areas. These videos, upon release on major social media platforms, garnered widespread attention and garnered widespread retweets. Netizens flooded with comments and likes, with many reaching out to inquire about donating supplies or participating in the volunteer teaching program. Traditional media coverage also appeared and aired, generating a strong response locally. Many charitable businesses and individuals contacted the family business, expressing their willingness to offer support and assistance.
As preparations progressed methodically, the son's heart was filled with joy and anticipation. He knew this public welfare journey was about to begin. Although the road ahead might be fraught with obstacles, the light of hope sparkling in the children's eyes and the social responsibility shouldered by the family business would make all the efforts worthwhile. He could already see the near future of brand-new Hope Primary Schools springing up in impoverished mountainous areas, children happily running through the campuses, new schoolbags on their backs, dreams in their hearts. What a beautiful scene that would be! The family business would also leave a solid and heartwarming footprint on the path of giving back to society, injecting a continuous stream of positive energy into its development.
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