At this crucial moment as the family actively responded to the threat posed by the mysterious organization, the Shen Group's business empire, like a giant ship sailing on a turbulent sea, suddenly encountered an unprecedented storm. Competitors, those wolves lurking in the shadows, keenly sensed the potential for unrest within the Shen family due to the mysterious organization's affairs. Like hungry wolves pouncing on their prey, they seized the opportunity and launched round after round of fierce offensives in the market.
On this day, Jiang Zhi and Shen Qingchen had just finished discussing with the core members of the family about the strategy to deal with the remnants of the mysterious organization. Before they had time to breathe, the assistant hurriedly rushed into the study with a stack of documents. The assistant's face was slightly pale, beads of sweat rolled down his forehead, and his eyes were full of anxiety and worry. He handed the documents to Shen Qingchen with trembling hands, and his voice was a little panicked: "Boss Shen, this is not good. Please take a look at these documents. Our competitors have been making frequent moves recently. The situation is very bad."
Shen Qingchen took the documents, his brow furrowed instantly, a solemn expression etched in his deep eyes. Seeing this, Jiang Zhi gently walked over to him and began examining the documents together. The documents detailed a series of new product launches by competitors. These products, in terms of design, features, and target customer groups, were strikingly similar to the flagship products of the Shen Group. Furthermore, they were using low pricing as their trump card to aggressively capture market share. Many distributors that had previously worked closely with the Shen Group were showing signs of wavering, with some even starting to purchase small quantities of competing products to test the waters.
"They're blatantly plagiarizing us and trying to undercut us with their prices. How despicable!" Jiang Zhi couldn't help but exclaim, her eyes burning with rage. She knew full well that these products were the product of countless hours of hard work by the Shen Group's R&D team. From the initial market research and creative conception to the subsequent iterations of testing, refinement, optimization, and upgrades, every step involved a tremendous expenditure of manpower, material resources, and time. Now, for a competitor to so easily plagiarize them and even attempt to squeeze Shen Group out of the market, how could she not be filled with indignation?
Shen Qingchen's face was so gloomy that it looked as if water could drip out of it. He clenched his fists, his knuckles turning white from the exertion. After a long pause, he slowly spoke, "It seems they have been planning this for a long time, taking advantage of our distraction from the safety of our family to deal us a fatal blow. However, they underestimated the depth of our Shen family and our resolve." Although his words were firm, Jiang Zhi still keenly caught the subtle fatigue deep in his eyes. During this period, the dual pressure from both inside and outside the family was like a mountain, weighing heavily on their shoulders, but even so, they had no reason to retreat.
Jiang Zhi gently held Shen Qingchen's hand, gave him a firm look, and said softly: "Qingchen, don't worry, we will find a way together. They have their means, and we have our advantages. As long as we work together, we will be able to overcome this difficulty." Shen Qingchen nodded slightly and held Jiang Zhi's hand back, as if he had drawn endless strength from her palm.
Instantly, the two quickly adjusted their stance and led their team into this silent commercial war. They gathered the core elites from all departments of the group in a spacious and bright conference room. The atmosphere in the room was solemn and oppressive, with seriousness and worry on everyone's face. Everyone knew that the crisis before them was a matter of life and death for the group, and it also concerned the vital interests of everyone.
Jiang Zhi was the first to stand up. She was dressed in a simple yet sharp business suit, her long hair tied in a neat ponytail. Her eyes were firm and sharp, and she exuded an unquestionable aura. She looked around at the familiar and trusted faces and slowly spoke, "Dear colleagues, I believe you all understand the dire situation our group is currently facing. The malicious plagiarism and low-price dumping by our competitors have dealt us a huge blow. But I believe this is only a temporary difficulty. Our Shen Group's long-standing presence in the market is not based on luck. I've gathered everyone here today so that we can pool our wisdom, discuss countermeasures, and protect our shared hard work."
As soon as he finished speaking, the head of the R&D department stood up impatiently, pushed his glasses on the bridge of his nose, and said with a slightly excited expression: "Mr. Jiang, Mr. Shen, regarding the product, our R&D team has been working overtime to analyze competing products. Although they imitate the appearance and some basic functions very closely, our core technology and unique craftsmanship are absolutely impossible for them to replicate. I suggest that we can build on this foundation and further optimize the product functions and launch a more innovative and differentiated upgraded version so that consumers can see the advantages of our product at a glance."
Jiang Zhi nodded slightly, a look of approval in his eyes. "That's a good idea. Innovation has always been our foundation. Only by constantly introducing new products can we maintain our leading position in the market. The R&D department must hurry up to implement the follow-up. Whatever resources are needed, the group will fully support them."
Immediately afterwards, the head of the marketing department also stood up and spoke: "Mr. Jiang, Mr. Shen, from a marketing perspective, our current promotional strategy needs to be adjusted. Competitors have attracted some attention with low prices, but we cannot fall into the quagmire of price wars, which will only hurt both sides. I believe that we should strengthen our brand image, highlighting our quality, service, and the reputation we have accumulated over the years. Through a series of targeted marketing activities, we can convey the value of our products to consumers and let them understand that choosing Shen Group products is not just buying a commodity, but also choosing a high-quality lifestyle and reliable after-sales guarantee."
This chapter is not over yet, please click on the next page to continue reading!
Library Category Author Full Book Ranking
Home Page Click List Recommended List Collection List Temporary Bookshelf
PC Version All Novels Latest Updates Site Map Member Bookshelf
Continue read on readnovelmtl.com
