Xiaoyou gently brushed her hair away from her ear and spoke softly, "Let me talk about this from the perspective of art and culture. As people's living standards improve, the demand for cultural consumption is growing. Our family business owns so many brands, and we can deeply explore the cultural connotations behind each brand and promote them through artistic creation, cultural activities, and other forms to enhance brand added value." She picked up a picture album on the table and opened a page, showing successful cases of collaborations between internationally renowned brands and artists. "For example, we can invite renowned artists to design limited-edition packaging for our products, hold brand cultural exhibitions, and even create immersive brand cultural experience spaces, allowing consumers to immerse themselves in a unique cultural atmosphere while consuming the products, thereby enhancing brand stickiness."
"In addition, cultural exchange is a powerful tool for international market expansion. We need to understand the cultural customs of different countries and regions, organically integrate local culture with local culture, and carry out targeted marketing activities. Just like when we were promoting in the European market before, we incorporated local artistic elements and festive atmosphere, and our product sales increased significantly." Xiaoyou spoke slowly, and her words seemed to open a new window for the cultural development and international expansion of the family business. Everyone listened with great interest and nodded in agreement from time to time.
Other family members also spoke enthusiastically. Some shared industry trends, some put forward management optimization suggestions, and some discussed market expansion paths. The atmosphere in the meeting room was warm and harmonious, and sparks of ideas continued to collide.
Jiang Zhi listened attentively to everyone's speeches, occasionally jotting down key points in her notebook, a gratified smile on her face. After the speeches had died down, she concluded, "Today's meeting has shown me the cohesiveness and innovative vitality of our family. Every point raised is valuable, and we need to integrate them into a practical development plan."
"In the next hundred years, challenges and opportunities will coexist, but as long as we uphold the spirit of family inheritance, unite as one, and have the courage to innovate, nothing can stop us from moving forward." Jiang Zhi looked around with a firm gaze, his eyes revealing infinite expectations for the family's future.
Shen Qingchen then stood up and said in an excited tone: "Let us work together and strive for the next glorious century of our family! I believe that with our wisdom and hard work, the Jiang family will surely shine even brighter on the global business stage!" His words were like a powerful force that instantly ignited the fighting spirit in everyone's hearts, and the conference room burst into applause.
After the meeting, family members, brimming with confidence and enthusiasm, returned to their respective posts and began implementing the new development plan. The R&D team worked tirelessly to connect with universities and research institutes, discussing partnership details. The marketing department conducted in-depth research on local cultures and customs, developing international marketing plans. The human resources department diligently prepared talent development funds and established selection criteria.
The entire Jiang family is like a giant ship setting sail, moving at full speed on a new journey and bravely heading towards a brighter future.
In the days that followed, the family business quickly broke ground on its technology R&D center, attracted a steady influx of top talent, and launched a series of innovative projects. Collaborative projects with international companies were successfully implemented, new product lines were continuously expanded, and market share steadily increased. The brand culture development achieved remarkable results, with cultural activities attracting a large number of consumers and the brand's reputation continuing to rise...
The Jiang family is steadily advancing along the path of diversified development, writing a new legendary chapter in the family business's history step by step, and marching confidently toward the next century of glory. Every family member knows that they shoulder not only the family's glory but also the mission entrusted by the times. Only by forging ahead can they forge immortal glory.
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