How can black and red not be considered red?
All the staff of Yunhe were crammed into the company's large conference room, some sitting and some standing, their eyes fixed on the LCD screen. The projected screen was divided into three sections, displaying real-time data from the backends of the three platforms of "Yan Ge Xing," accurate to single digits.
Lin Duole sat at the front of the long table, refreshing the page every ten seconds or so. Feng Siyu sat beside him, adding a few strokes below the three sets of numbers recorded in her notebook every time the page refreshed.
Sister Zheng brought in the thermos to refill everyone's cups for the umpteenth time. She went to General Manager Jiang first. General Manager Jiang looked straight ahead and nodded. He subconsciously reached out to push the cup in response, but then shook his head and gestured with his fingertips toward the other employees, indicating that he didn't need any and that the others could have it first.
How much?
"Let me calculate... 99.67..."
As Sister Zheng continued filling out the cups, she came to Lin Duole and Feng Siyu's side. Seeing the two of them engrossed in whispering to each other, she went to reach for the cups next to the computer.
Lin Duole rubbed his hands together like a fly, then pointed his two index fingers at Ctrl and F5 and pressed down sharply: "How about this time?"
Feng Siyu stared at the updated numbers on the screen for a while. This time, instead of calculating with pen and paper, she took out her phone and tapped around on the calculator. She blinked, then cleared her vision and tried again, her eyes widening in unison: "One...one hundred and ten-thirteen-six points and sixty-six!!!"
Lin Duole jumped up abruptly. Sister Zheng, who was holding a cup to pour water, was startled and quickly stepped back, turning the spout of the kettle towards herself and further away from the computer keyboard.
"President Jiang! We've broken one million!! 113!!! 666!!!!"
He lowered his hand, which had been resting on the table, and patted his palm lightly. Amid cheers, President Jiang stood up, smiled noticeably, and said in a deep voice to everyone, "Thank you all for your hard work, but we can't let our guard down now."
"To thank everyone for your hard work recently, I would like to..."
After a few taps on his phone, General Manager Jiang strode out of the conference room. The moment he stepped out the door, a deafening roar of cheers and gratitude erupted behind him.
"Thank you, General Manager Jiang! We'll keep up the good work!! 'Yan Ge Xing' will definitely succeed!!!"
Mr. Jiang exited WeChat, which was filled with inquiries about Jiang Songyun's availability and congratulatory messages, and switched to the airline's app to book a direct flight from Jingting to Maner on March 1st.
...
On February 26, the investment promotion conferences of the three platforms concluded one after another, and "Yan Ge Xing" was scheduled to premiere on the same day. Riding the tail end of the month that the industry superstitiously believes in blockbuster hits, it will premiere in the porcelain zone on February 28.
Also officially announced on the same day was the ancient costume drama "Dream Pillow Life," a joint production of Ciyi Enterprise Information.
However, the release date is one day earlier than "Yan Ge Xing", and the platform is not Qixun or Qiguo Leku, but Mangguang TV, which is backed by a major local TV station, sold the exclusive broadcasting rights.
It seems that Ciyi is determined to fight Yunhe to the very end in this arena.
Given the current popularity of "Yan Ge Xing" and the anticipated move of "Meng Zhen Fu Sheng" to switch platforms to compete, it is highly unlikely that Jiang Songhe's speculation more than half a month ago that Ciyi would approach him to discuss a low-price acquisition will actually happen.
That leaves only the possibility of destroying it when the opportunity arises.
Although he had already prepared various countermeasures to deal with any further actions by Ciyi, Jiang Songhe secretly hoped that the other party would focus on his own project and not cause any trouble that would require him to personally intervene.
Because he promised to return to Mann before the Jonathan Star Show finals, he couldn't break his promise.
Therefore, even when he hosted a banquet for brands that came to Beijing to attend investment promotion conferences and signed letters of intent for advertising placement in "Yan Ge Xing" with various platforms, he didn't dare to drink as much as he did when socializing in Hangzhou. He needed to ensure he could make decisions clearly at any time.
The IP address of Lei Dachui's paparazzi team's account is still in Jianggang. The Weibo account has recently resumed updates, but the content posted only involves Jianggang artists. Therefore, there is no risk of Shen Zongli's bomb going off for the time being.
The number of pre-orders and popularity of "Yan Ge Xing" continued to rise rapidly, and Jiang Songyun's total number of fans across the internet also exceeded 10 million in a week due to his association with Janus and multi-party promotion.
Everything seemed to be developing in an excellent direction, excellent, but Jiang Songhe still had some worries.
Everything went too smoothly.
With the premiere date fast approaching, apart from producer Liang Jinping accidentally liking an entertainment blogger's Weibo post, there haven't been any other tricky mishaps that Jiang Songhe predicted.
On the evening of the 26th, the blogger posted a Weibo message that read, "It's pure fantasy for Yan Ge Xing to compete with Meng Zhen Fu Sheng. Unless they play Janus's 'Sacrifice at Dawn,' they will definitely lose completely if they air at the same time."
A few hours later, Liang Jinping, a verified influencer with the title of "Producer of Qixun Video," gave it a thumbs up.
This move sparked speculation among netizens. Some guessed that Liang Jinping was taking the opportunity to vent his anger over leaving another station, while others guessed that Liang Jinping was actually hinting at showing off that "Yan Ge Xing" already had the trump card "Sacrifice to the Dawn".
Both projects involved top domestic and international celebrities, quickly sparking a heated online debate. Seeing the situation escalating, Yunhe's publicity team reported to Jiang Songhe, who immediately called Liang Jinping.
"Oh dear, I just saw it, my hand slipped, my hand slipped." Liang Jinping chuckled and canceled the like. "Don't overthink it, President Jiang. One of the projects was signed by me, and the other is one I'm working on. They're both important to me, how could I do it on purpose?"
Jiang Songhe already found it strange that the project invested in by Qixun was sold to Mangguang for competition. Liang Jinping's move at this critical juncture before the broadcast made it hard for him not to think about it. However, since there were no other clear signs pointing to the deeper meaning, he could only give up and wait and see.
Liang Jinping simply removed the "like," shifting the pressure from the heated online battle to Yunhe Entertainment, which was also involved in the production and artist discussions.
Janus's fans are relatively indifferent because their idol doesn't work in the porcelain zone and there are many allies in the opposing camp. They either don't take it seriously or (firstly) invite netizens to pay attention to Janus's first transformation work and (secondly) his first film and television theme song for entering the domestic entertainment industry.
Kang Song-yoon's fan base overlaps somewhat with Janus's, and the active fans attracted by his personal activities are generally younger. They are very strong in fighting together out of empathy, but they also lack some rationality.
There are also some "mommy fans" who grew up watching Kang Song-yoon on screen. They either don't really follow fandom social media, or they post unintentionally but inflaming comments like, "Yoon-ja is doing well now, she can even argue with so-and-so," leaving Yoon-ha fans both amused and exasperated.
The reassuring message should have been released through Jiang Songyun's personal account, but considering that the news of Jiang Songyun's participation in the competition in Maner had already been made public, the inconsistent IP address would inevitably appear insincere. In the end, the studio account released an official statement, which gradually calmed the conflict.
The comments section is still reverberating, with hundreds and thousands of messages defiantly wishing: "Since my brother and Janus have such a good relationship, the company should just sign 'Night of Dawn' and use their undeniable strength to protect my brother."
The sheer scale of the operation even caught the attention of the publicity team behind the studio, so they consulted their boss again to find out how to respond. The boss simply said, "Just handle it quietly."
The only solution is to ignore it.
Jiang Songhe hasn't forgotten that the project's progress so far has been thanks to Jonathan's top-tier influence, but leveraging that influence also requires keeping promises and acting purposefully. Anything that can't be done or shouldn't be done shouldn't even be mentioned.
However, it cannot be denied that...
Because of the momentum generated by Jonathan, the project is gaining popularity and everything is going well. Denying it would be tantamount to admitting that the closeness of the relationship between Kang Song-yoon and the project and Janus is questionable, which would inevitably lead to disappointment among fans and a sharp drop in reservations and popularity.
From any perspective, Jiang Songhe would not allow this situation to happen.
...
On the 27th, Yunhe considered that the project's release date was too rushed and the pre-launch promotion period was insufficient, so it decided to release the promotional image a day in advance to preview a series of online and offline activities and increase netizens' enthusiasm for participation and interaction.
The official Weibo account of "Yan Ge Xing" intentionally avoided the usual promotional time when "Meng Zhen Fu Sheng" might release materials, choosing instead to release the schedule for the final materials and interactive activities on the 28th at 7:00 AM, during the morning rush hour.
At 7:30, the official Weibo account of "Dream Pillow Life" followed suit.
The hashtags "Dream Pillow Floating Life Swallow Song Fights" and "Swallow Song Provocatively Provokes" quickly became trending topics. At this time, most netizens were commuting and had nothing to do, so they spontaneously chose sides and expressed their opinions, making the situation increasingly chaotic and causing another conflict between the two fan groups.
Comment sections and private messages on various video and social media platforms were flooded with messages. Yunhe's attempts to manually handle the situation by the administrators proved ineffective, so they gathered together and held a meeting with the boss. After the meeting, everyone simply switched their company devices to "Do Not Disturb" mode, jokingly remarking, "How can being infamous not be considered famous..."
At 19:00, "Dream Pillow Life" will premiere.
With an absolute advantage of nearly 20% market share, it won the daily and monthly charts for long-running dramas on Kai'ai Data (an industry-leading website for monitoring box office data).
The jeers and shouts were deafening. Yunhe and the others, including Jiang Songhe, couldn't predict whether this infamous "red" was a disguised boost or just an inflated bubble. Their hearts were in their throats.
Before the project is officially launched, all we can do is wait.
On the 28th, the production team, publicity team, and distribution team of Yunhe were still sitting at their workstations after get off work hours, staring at their computers without moving, while Jiang Songhe sat next to them in the boss's office, just a few walls away.
At 19:00, "Yan Ge Xing" will premiere.
With a market share of 9% upon its premiere, it ranked fourth on the Kaiai Data Long Drama Chart, far behind "Dream Pillow Life".
However, it ranked second on the popularity chart.
The group members gathered suspiciously to look at the computer in front of the person in charge of monitoring public opinion on the show's broadcast. They were shocked to see three screens full of organized and large-scale negative comments.
Market share is directly related to the number of effective views on the site. Although there are many other companies with a market share of 9%, it is still far from what Yunhe predicted in the early stages.
The high popularity but low market share indicates that many users who posted comments only left negative reviews at different times, rather than watching the show for the normal duration or at double speed.
There is clearly someone of high (or low) skill guiding him behind the scenes.
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