Huayu, Chairman's Office.
Zhao Anqi took a sip of coffee, browsed the news on her Pear tablet, and found that it was all about Feng Yu. It was either about Chen Feng's poetry and books being all over the world, or about the overwhelming promotion of his novels and movies.
Clang! Clang! Clang!
"Come in!"
At the entrance, Luo Ling, the public relations director of Huayu Culture, walked in. She was dressed in a professional pencil skirt and blazer, with a pair of exquisite Balenciaga shoes and black high heels, looking very capable.
After Luo Ling walked in, she bent down slightly, her expression showing a hint of fear.
"Chairman Zhao, you were looking for me?"
Zhao Anqi put down her tablet, didn't offer Luo Ling a seat, but instead looked coldly at the director she considered insignificant and asked, "Have you seen what's going on online?"
"I saw it!"
"Is there anything you'd like to say?"
"Chairman Zhao... I... the main problem is that Chen Feng's popularity on this variety show is just too great, we simply can't suppress it."
Luo Ling avoided looking at the woman sitting in the chair.
hehe!
Zhao Anqi sneered and continued, "Tell me, how did your PR team handle this PR crisis?"
Luo Ling swallowed hard, her straight legs trembling slightly.
"Well... we divided it into three steps."
"First, they hired online trolls to spread negative rumors about Chen Feng across the entire internet and bribed various influential figures and Weibo users to suppress Chen Feng's popularity."
"Secondly, when Fengyu announced the launch of its online novel platform, we will release 3,000 of our Huayu Novel website's high-quality books for free to compete with Fengyu Novel for traffic."
"Third, we will increase the promotion of TV dramas and movies."
Zhao Anqi listened quietly while drinking her coffee until Luo Ling finished speaking, at which point she put her cup down again.
"This is the test paper your public relations department gave me?"
"Director Luo, I think you should know very well what my predecessor did, right? Do you think your childish public relations tactics are good enough for me?"
Tell me, how much did you spend on these three things?
Luo Ling kept rubbing her hands together; it was clear she was very nervous. As the public relations director, she felt immense pressure in front of this top-notch PR person.
"A total of...a total expenditure of 300 million yuan."
"How many?"
Zhao Anqi thought she had misheard and almost spilled her coffee.
"Three hundred million? Your PR department is really rolling in money. No... where did you get so much money without my approval?"
"Each department in the original company had its own public accounts, and there was money in those accounts to begin with. Chairman Zhao, you didn't request that these funds be submitted to the finance department after you joined the company, so..."
Hahaha!
Zhao Anqi was so angry she actually laughed.
"You spent 300 million, tell me what the final result was?"
Luo Ling lowered her head, not daring to speak. She knew the effect was disastrous. Not only did it fail to quell the rumors as expected, but it also attracted endless online abuse, ruining her reputation.
It's truly a case of losing both the wife and the army.
"A bunch of idiots. They can't even think of such a simple public relations tactic. No wonder Huayu couldn't hold out for half a year in Fengyuqi."
Zhao Anqi stood up, looked at Luo Ling who was looking down, and let out a long sigh.
"I'm asking you, Director Luo, where do you think the problem lies? Do you even know?"
Luo Ling raised her head, her mind racing.
"I shouldn't have spent money to confront Feng Yu head-on."
Why....
Zhao Anqi shook her head and said earnestly, "Director Luo, it seems you can't make a living in public relations. After you step down, find HR to demote yourself to deputy director and see how you perform."
For some reason, Luo Ling felt relieved and much lighter.
"Go and fetch the film and television director and the person in charge of the novel section. You may leave now."
"Okay, Chairman Zhao."
Luo Ling hurriedly turned and fled, but just as she was about to leave, Zhao Anqi suddenly called out to her.
"etc!"
"Chairman Zhao, is there anything else you need?"
"Director Luo, go back and think about it. Public relations isn't a one-size-fits-all affair. If this time you hadn't gone head-to-head with Feng Yu, but instead had chosen to praise Feng Yu and Chen Feng while also mentioning your own company, do you think the effect would have been better?"
"The charm of public relations lies in achieving the strongest effect with the simplest things. Don't you understand?"
Luo Ling, standing at the door, suddenly felt a rush of inspiration and a sudden enlightenment.
Zhao Anqi's words seemed to point her to a new direction in public relations.
"Thank you, Chairman Zhao. I understand. Thank you, Chairman Zhao."
As expected of the world's strongest PR team, their reverse strategy is too clever.
Yes, if she chooses Zhao Dong's approach, she won't have to spend any money herself, and she can also gain praise from netizens who say that Huayu is generous and has a broad vision. Perhaps she can not only retain the traffic, but also increase the number of Chen Feng's fans.
Sometimes, ingratiating oneself is also a form of public relations. As long as it can achieve the greatest benefit, there are many ways to conduct public relations.
She recalled that when she was working in public relations at a company, a poorly handled public relations issue could severely damage the company's reputation.
It was a foreign company that manufactured cars, and the brand was called Junma (骏马).
The specific incident occurred at the auto show. In order to attract customers, their public relations and publicity departments prepared a lot of small ice creams and placed them on the stands for the customers to taste.
The original intention was good, but something went wrong during the execution process.
The staff in the stands, perhaps due to inadequate training or a tendency to idolize foreign things, clearly showed discriminatory treatment when distributing ice cream.
When the Chinese people went there, they said there were none left.
But when foreigners went there, they quickly took it out and even instructed them on how to eat it.
This incident was filmed and uploaded to the internet by someone with ulterior motives, which immediately aroused patriotic sentiment among Chinese people and caused a great uproar.
The boss in charge of China was furious and demanded that the two employees be fired immediately and that China apologize and make up for the losses.
At the time, the entire public relations team of Junma Company was training in Europe, and she was the only one left in China, so this matter became her responsibility.
At the time, she was thinking of doing things according to the leader's instructions, but just as the announcement was about to be released, someone came to the company.
That's right, it's Zhao Anqi. This is also why Luo Ling was able to become the cultural director of Huayu after its reorganization.
The two had actually known each other for many years.
At that time, Luo Ling was a public relations employee, and Zhao Anqi was not the best public relations person.
After Zhao Anqi arrived, she rejected all public relations plans and instead issued a statement telling the Chinese people that their actions had nothing to do with the company, and explained that the ice cream was meant for the staff and was not free, and that all staff had the right to dispose of it.
This statement really startled everyone; even the boss came to ask about it personally.
......
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