Chapter 941 The Korean Market
Lu Yanhe did not reject Jin Yanshu immediately.
He was thinking that perhaps there was room for cooperation.
South Korea is a developed country and a considerable market.
However, Chinese films and television dramas do not occupy a significant share of the South Korean market.
Besides Europe and America, Lu Yanhe also believes that South Korea is a market that should be entered.
It's important to know that for a long time, Hong Kong films had a profound influence on South Korean film and television culture.
There are successful examples, though.
Of course, it's not to say that no Chinese films and television dramas have ever made a splash in South Korea since then, but those were usually just one or two productions, a fleeting phenomenon.
Although Korean dramas can only be sold in China through pirated copies, they still maintain a stable audience.
Lu Yanhe felt that since they were now making efforts to promote the spread and influence of Chinese films and television dramas overseas, why give up on a market like South Korea, which they could obviously work hard for?
Lu Yanhe made a phone call to Jin Yanshu.
“I would be quite willing to work with you, we’ve known each other for so long,” Lu Yanhe said. “However, the 12 dramas that Aurora Video is working with me on are all based on the concept of Linghe’s name. I can help you connect with your TVN dramas and introduce you to Aurora Video, but getting into this theater doesn’t quite fit the positioning of this theater.”
Jin Yanshu immediately said, "No, Yan He, I want more than just you to act as a go-between. Why don't we cooperate?"
"Cooperation?" Lu Yanhe asked, "In what direction?"
Kim Yeon-sook said, "Let's make a drama together that will be broadcast simultaneously in South Korea and China. You can be the producer. We'll work together on this drama. Of course, it can also be broadcast globally through the Aurora Theater. Aurora Video doesn't have many users in South Korea. I think that if we work together on this drama, it will be very helpful for Aurora Video to expand its market and increase its brand awareness in South Korea, right?"
Lu Yanhe: "Of course, but it doesn't really matter how much of a market there is for aurora videos in South Korea."
He meant that Jin Yanshu didn't need to bring this up with him.
He is not a person who sees the Northern Lights.
This is not in his interest.
Despite saying that, Lu Yanhe was genuinely tempted—his core idea in doing this was to promote the real and stable overseas influence of Chinese films and television dramas.
Lu Yanhe's verbal denial was merely to avoid being "manipulated" by Jin Yanshu.
He said, "Director Kim, there are actually aspects of this collaboration that interest me."
Jin Yanshu visibly breathed a sigh of relief when she heard Lu Yanhe change his tone.
For her, the fact that Lu Yanhe made no demands was the most troublesome thing.
The fact that Lu Yanhe made a request indicates that he had ideas about this cooperation.
"Where?" Jin Yanshu valued the Chinese market behind the Northern Lights video, as well as Lu Yanhe's ability to promote the success of film and television dramas internationally over the years.
Lu Yanhe said, "I hope that all the films and TV dramas in this theater can be broadcast on TVN."
Jin Yanshu fell silent instantly.
Lu Yanhe was in no hurry, waiting for Jin Yanshu to remain silent, waiting for her to break the silence.
He knew very well that his request was, to put it another way, a bit outrageous.
but--
Kim Yeon-sook said, "Eom Ha, 12 dramas, that's simply impossible."
Lu Yanhe smiled.
“I don’t demand prime time for everything,” he said. “But at least the show I wrote has to air in prime time on TVN. If that’s not negotiable, then I’m not going to talk about it.”
It's okay to refuse.
Refusal is also a way to open up opportunities.
There's always something to talk about.
Jin Yanshu: "Yanhe, this is a huge decision, and it's not something I can make on my own."
“Four advertisers during prime time,” Lu Yanhe continued, “At least $4 million in advertising revenue, which should be enough to help you persuade the others.”
Jin Yanshu: "..."
She fell silent again.
This time, I hesitated because I was moved.
-
There's more to come.
(End of this chapter)
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