Chapter 983 Who is being guarded against?
Linghe's films are frequently re-released or screened in special sessions.
This is especially true for the films "Rouge" and "Love Letter," which have been re-released several times.
Each re-release generates at least several million in box office revenue, and sometimes tens of millions.
Many of them were viewers who had already seen the film. At certain times, they wanted to rewatch it. For example, "Love Letter" for Valentine's Day and for winter, or "Rouge" for Halloween.
In this respect, Linghe has unique advantages.
Because Linghe has always supported special screenings with various cinemas. Basically, as long as the cinema sends an email request, and it's a legitimate screening event that isn't exploitative, Linghe will agree.
The revenue generated from such licensing is not much. However, just like retail, it can make such "special screenings" a long-term business, turning them into a long-term sales channel. It can also accumulate little by little and generate a steady stream of revenue.
Most importantly, this direct partnership with cinemas can help to compensate for Linghe's current shortcomings as a production company within the industry chain.
issued.
Scheduling.
Many of Linghe's films rely entirely on the company's past performance to secure theater support.
Otherwise, in reality, in terms of the film market itself, many of Linghe's films, if not written by Lu Yanhe, but by projects like "The Sea, My Pah" or "Summer Night Villa Horror" which are not directed, written, or acted by top-tier directors, would find it difficult to secure a certain percentage of screenings.
Many good films, not only in terms of artistic merit but also in terms of commercial potential, never even get a chance to be shown to audiences because they lack big-name creators.
Would you choose to go to a movie theater more than half an hour away to watch a movie that isn't particularly appealing to you?
No, it won't.
The establishment of this network of relationships will help Linghe to conduct genuine "preview screenings" in many cinemas.
For example, both Linghe and Jump Up have their own "movie lovers" organizations.
They can conduct actual preview screenings among this group of movie lovers and cinemas to establish initial brand awareness among movie fans.
Generally speaking, film companies rarely put effort into this aspect.
The Ling River is different.
Linghe would even launch "test screenings," sending invitations to their list of film enthusiasts, asking them to watch a new film as movie buffs without knowing anything about it, and then rate and give feedback.
The results of this process can even be used by the company itself to evaluate the film and in the final cut.
They might even reshoot.
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Therefore, Lu Yanhe was not just echoing Li Zhibai's words when he talked about the re-release of "Love Letter". He genuinely felt that this might be a new opportunity for the re-release of "Love Letter".
If the TV series "100 Yen Cafe" becomes popular enough, and his cameo appearance generates enough discussion, it might attract a new group of viewers who haven't seen the movie "Love Letter" yet to go to the cinema to watch it.
There will always be people who haven't seen a work yet, and there will always be people who find it new.
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After making a cameo appearance in "100 Yuan Cafe", Lu Yanhe flew to the United States.
There are two jobs there.
One was the Academy Awards ceremony, and the other was an event for the brand he endorses.
Both events were high-profile and received a lot of media attention.
Since Lu Yanhe is once again aiming for the North American awards season with his work, he will definitely attend these two events if he can.
Lu Yanhe was the only one invited to attend both events.
Even those who had already been admitted to the Academy of Motion Picture Arts and Sciences and were eligible to vote, such as Wen Shengming, Jiang Yuqian, and Qin Shulan, did not receive an invitation.
Lu Yanhe attended this event for no other reason than that it was an official social occasion for him.
Walk the red carpet and chat and communicate with these influential members of the Academy of Motion Picture Arts and Sciences inside the venue.
Of course, after seeing him, everyone will inevitably talk about the movie "The Boat".
After a limited run of screenings over fifty days, the film has grossed over $8 million at the North American box office.
Compared to the box office figures, Midoriya has already spent nearly $3 million on public relations for this film.
Yu Mengling and Luo Yuzhong's production company also invested a considerable amount of money. After all, they still held the bulk of the copyright for "The Boat".
In comparison, Lu Yanhe and Linghe only made a token gesture.
He essentially gave up on campaigning for an individual acting award this year—because the chances were slim, even though the Gotham Awards gave him a nomination. The Gotham Awards nomination was due to two main reasons: firstly, it only considers independent films, excluding big-budget productions; secondly, many media outlets have unanimously mentioned that Lu Yanhe's performance in *The Boat* was excellent, but the film's format didn't provide the same level of screen time to showcase his acting prowess as Wen Shengming's.
In a sense, this is also a signal that the Gotham Awards are sending to the outside world.
They won't miss a good performance.
However, in the more competitive latter half of the film, it was almost impossible for Lu Yanhe to get an Oscar nomination for this movie.
So, public relations?
It's not worth the risk.
It's not very meaningful.
In comparison, Jiang Yuqian herself intensified her public relations efforts for the film "The Window Sill," which was significant even if it didn't receive an Oscar nomination.
This film will be the first time Jiang Yuqian has proven to others that in addition to acting in commercial films and genre films, she can also handle rich and complex roles and present multi-layered performance details.
Once this impression is formed, it will be a huge plus for Jiang Yuqian.
Lu Yanhe no longer needs this.
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Besides these two jobs, I've actually received invitations from two other jobs.
One was a dialogue session organized by Variety.
Every year, Variety magazine divides the most popular and high-profile actors of the awards season into two groups, male and female, and organizes one-on-one interviews.
Another one was a cover shoot organized by Vanity Fair for Hollywood awards season.
Generally, magazines are divided into men's and women's magazines.
Lu Yanhe accepted them all.
These are needed to generate buzz for "The Boat".
Hollywood only recognizes these things.
"The Boat" is in a much better position this Hollywood awards season than "Windbreaker" was last year.
Firstly, after winning his first Oscar last year, Wen Shengming is no longer a mysterious and unfamiliar "nobody" in Hollywood.
He himself has gained a lot of attention from the media and critics, including some loyal fans, thanks to his superb acting skills.
Secondly, Yu Mengling, as the female lead, had several scenes in the film that became very popular on social media, generating a lot of buzz.
In addition, the true story behind the film itself has given it a great deal of room for discussion.
All Lu Yanhe and his team need to do is use their influence to keep the film "The Boat" in the public eye and prevent it from being overshadowed by the public relations efforts of other films.
Therefore, during this period, in addition to Lu Yanhe, Luo Yuzhong, Wen Shengming and Yu Mengling all shared a consensus: to appear in as many public events as possible to "make their faces known".
The people on Midoriya's side have repeatedly emphasized to them that the "artist attribute" doesn't work during Hollywood awards season. Exposure, discussion, and attention are the magic weapons for awards season.
In fact, the prospects for "The Boat" this year are very good.
He is expected to be nominated for Best Picture, Best Foreign Language Film, Best Director, Best Original Screenplay, and Best Actor/Best Supporting Actor (the category for which Wen Shengming will be nominated will depend on the awards season and the intensity of the competition).
Although Yu Mengling is unlikely to win Best Supporting Actress, the promotional trip with this film will increase her international profile to some extent, which is a good thing.
In addition, she is the true producer of this film.
It's only natural for her to promote the movie.
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Before returning to China, Lu Yanhe discussed the movie "Fast & Furious" with Parameters.
Parameters was the most enthusiastic company when it first got involved with the "Fast & Furious" project.
Therefore, in some of the initial communications, Lu Yanhe had the most contact with Zebi Doyle.
Although Lu Yanhe has not yet made a direct decision to give this project to Parameters, he is pretty much on the verge of doing so.
Zebi Doyle suggested that Yu Mengling be invited to play one of the female roles in the film.
Lu Yanhe politely declined.
Yu Mengling's temperament is very unsuitable for the movie "Fast & Furious".
Yu Mengling should have pursued a career as an art film actor.
She can act in commercial films, but only those that perfectly match her own temperament; otherwise, she might easily come across as out of place.
Moreover, Yu Mengling herself wasn't particularly willing to act in commercial films. She has high standards for herself.
To Lu Yanhe's surprise, the incident was subsequently reported by a tabloid.
Lu Yanhe disagrees with Yu Mengling starring in his new film.
It seemed very serious.
It's an American media outlet.
Zebi Doyle immediately called Lu Yanhe and said, "Lu, someone in the company accidentally let it slip and it got embellished and spread. I've already fired that person. I'm sorry."
He immediately admitted his mistake and apologized to Lu Yanhe.
Lu Yanhe said, "Zebi, I never expected something like this to happen."
Zeby Doyle: "I'm sorry, it's true that I didn't manage my people well."
What exactly is going on?
Zebi Doyle hesitated for a moment, "To tell you the truth, there are people in the company who want to sabotage this collaboration between you and me, and someone who wants to steal this project."
"Who?" Lu Yanhe asked.
“Rivan Wendo,” Zeby Doyle said, “a very annoying guy in the company who’s always trying to steal my thunder.”
Lu Yanhe didn't know this person, but he had heard the name before.
“He planted a mole among me,” Zebi Doyle said, somewhat annoyed.
Lu Yanhe: "I can't believe such a thing exists."
"I'm telling you the truth, you have to believe me."
Lu Yanhe did not doubt the authenticity of this matter.
Zebi Doyle had been working with him for more than a year or two. Lu Yanhe knew what kind of person he was.
"Oh, by the way, he's currently preparing for a movie project, and there's a role he's planning to cast Chen Pinhe in. I know you and Chen Pinhe don't get along, so I'm telling you in advance to avoid you misunderstanding that this has anything to do with me."
Lu Yanhe's heart stirred.
“By the way, Zebi, there’s something I forgot to ask you,” Lu Yanhe said. “Why did Parameters think of collaborating with Chen Pinhe on the ‘Destruction Day’ project?”
At that time, Chen Pinhe had not yet begun to clearly and explicitly pursue an international path as he has now.
It is indeed a bit strange that a project of this caliber would suddenly assign one of the two male leads to Chen Pinhe.
Zeby Doyle said, "It was Bowie who personally selected him. He seems to be a fan of Chen Pinhe and has seen his films."
Lu Yanhe was taken aback.
"Of course, there's another very direct reason: Bowie's wife and Chen Pinhe's wife, Zhang Yuezhen, right? They're friends."
Lu Yanhe suddenly realized.
Boy Grenville, Executive CEO of Parameters.
High position and high weight.
Lu Yanhe: "The movie 'Destruction Day' was later changed to star Jiang Jun. Did they not look for other film projects to cooperate on until this time?"
Zebi Doyle: "I haven't heard of it. All I know is that Chen Pinhe eventually withdrew from the 'Destruction Day' project, which made many people in the company quite dissatisfied. At the time of his withdrawal, it happened to be the most dangerous time for the project."
Lu Yanhe: "Okay, I understand, thank you."
After hanging up the phone, Lu Yanhe sent the information he had obtained to Chen Ziyan.
Chen Ziyan replied: Do you remember what I told you before, that Zhang Yuezhen used a lot of unscrupulous means to help Chen Pinhe compete for resources?
Lu Yanhe: I remember, does this have anything to do with Bowie?
Chen Ziyan: According to the information I found out by the people there, Zhang Yuezhen not only had a close relationship with Bowie's wife, but she was also seen by a waiter entering and leaving Bowie's room alone.
Lu Yanhe: No way?
Using her body to sleep with another man in order to help her man obtain resources?
Isn't that a bit far-fetched?
Chen Ziyan: I don’t think it’s necessarily what you think, but the relationship between Zhang Yuezhen and Bowie is definitely not as simple as just getting in touch through Bowie’s wife.
Lu Yanhe: Just how many secrets does she keep hidden?
Chen Ziyan: It's hard to say, but she lives abroad for a long time now and doesn't return to China. I wonder if she has sensed something.
Lu Yanhe: Are we making any moves on our end?
Chen Ziyan: She might not be guarding against us.
(End of this chapter)
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