Chapter 220 The First Endorsement
Lu Yanhe didn't know how to respond at this moment.
"Otherwise what?" Lu Yanhe hesitated for a moment before saying this.
Li Zhibai hadn't yet realized the serious harm his words had caused and was about to explain.
Lu Yanhe quickly slapped Li Zhibai on the shoulder and said to the camera, "I'm going to end the broadcast now, bye-bye."
He quickly turned off the live stream.
The moment he turned it off, Lu Yanhe breathed a sigh of relief.
Li Zhi looked at him, completely bewildered, and asked, "Why did you suddenly end the broadcast?"
Lu Yanhe: "I'm afraid you'll spout nonsense again."
Li Zhibai: "Huh?"
"How was your premiere event tonight?" Lu Yanhe asked.
Li Zhibai: "Don't even mention it, it's terrible. Apart from the fans, everyone is criticizing our show as being bad."
"Ugly?" Lu Yanhe looked at Li Zhibai in surprise. "Really? I watched the first episode, and it was pretty good."
Li Zhibai looked at Lu Yanhe in shock.
"When did you watch the first episode? Don't you have a performance tonight?"
"I just got back and started watching the show on live stream," Lu Yanhe said. "Although it's a bit of an exaggeration, I think it's quite good, especially your acting. It felt like you were playing yourself, a person who is usually very short-tempered but kind-hearted. I was laughing the whole time during your scene, without stopping."
Li Zhibai hesitated for a moment, then looked at Lu Yanhe suspiciously, "You're not saying this because you're biased towards our show, are you?"
"No, it's actually pretty good," Lu Yanhe said. "Although I probably wouldn't have watched this show if you weren't in it, as it's not a genre I'm interested in, the first episode I watched was quite good. I think viewers who like this genre would also enjoy it."
Li Zhibai breathed a long sigh of relief.
"That's good."
"Didn't you see the feedback online?"
"I did see it, but as you know, we definitely wouldn't read out negative reviews for this kind of promotional event. I just looked at it on my way back and saw that quite a few people were criticizing me."
“Your comment section is full of people who insult you every day; you already have a lot of haters,” Lu Yanhe said. “This is not representative at all.”
Li Zhibai: "That's what they say, but I've received a lot of criticism today. Many people have told me never to act again because it's an eyesore and other offensive things. Sigh."
“I think we shouldn’t take it to heart. I think those kinds of comments are from your haters. I’ve watched the show, and your performance was definitely a highlight. I was laughing the whole time,” Lu Yanhe said. “Besides, don’t forget, your acting skills have been praised by Director Luo Yuzhong. We should all learn from your naturalness. Actually, after watching you act in this show today, I finally understand what Director Luo meant. After acting myself, I realized what that kind of naturalness without any sense of the camera is like. I can’t do that. It’s hard for me to truly forget the presence of the camera.”
Li Zhibai blushed from Lu Yanhe's praise, feeling embarrassed. He pursed his lips and said, "Isn't that a bit of an exaggeration?"
Lu Yanhe said, "I swear, what I said is absolutely true."
Lu Yanhe didn't say that because Li Zhibai was his friend.
"Since you put it that way, I'll believe you for now." Li Zhibai curled the corners of his mouth.
-
"Take You to the End of the World" is a romantic idol drama.
In the current film and television market, the genres that idols can participate in are basically romantic idol dramas.
Actors like Lu Yanhe, who are able to appear in serious dramas like "The Golden Era," are extremely rare.
Dramas like "Take You to the End of the World" often generate a lot of buzz and online popularity, but the actual number of viewers is not very large. Simply put, it is difficult for such dramas to break through their existing audience; those who watch these dramas are always the same market group.
The next day, the production team of "Accompany You to the End of the World" bought several trending topics for themselves, one of which was about Li Zhibai, with the focus on the irritable and neurotic character played by Li Zhibai in the drama.
Lu Yanhe not only promoted the drama for Li Zhibai on his social media, but also went live to watch the drama, demonstrating his support for his friend in a practical way.
His action was noticed by the publicity team of "Take You to the End of the World" and was used as a topic for marketing.
Lu Yanhe has been the talk of the internet these past few days, with his dispute with Chen Ziliang being hotly debated.
Lu Yanhe's live stream last night, thanks to the efforts of various parties, has successfully spread.
The most viral and widely circulated of these was Li Zhibai's thought-provoking question: "They all seem to be active fans."
This scene, along with the footage of Lu Yanhe hastily ending the broadcast, was made into a GIF and went viral online.
Two topics emerged:
One is Li Zhibai's感慨 about Lu Yanhe having many active fans, and the other is how I should save my outspoken celebrity friend.
What everyone found most hilarious was Lu Yanhe's reaction.
After Li Zhibai said that, Lu Yanhe's face showed barely concealed shock and his reaction of about to end the broadcast was full of vivid "frantic panic" and "utter shock", which made everyone laugh.
To put it simply, people just love seeing the most authentic side of celebrities.
There was no script; it was all the most genuine reactions.
The more authentic they are, the more interesting they become to people.
-
The next day at noon, Lu Yanhe and Li Zhibai sat together having lunch, looking at each other in bewilderment.
Their names are still trending on social media.
This was something neither of them had anticipated.
Li Zhibai exclaimed in surprise, "Doesn't your live stream usually only have a little over ten thousand viewers? Why has this matter spread so widely?"
Lu Yanhe: "How would I know?"
Li Zhibai: "This is really... Ugh, so annoying. Zhou Ping'an must be very happy. It's saved him a lot of publicity expenses."
“You have a show airing now, so it’s good to be trending on social media,” Lu Yanhe said. “If it can bring more viewers to the show, that would be wonderful.”
“I’m not the lead actor, so even if this show becomes a hit, it’s not my achievement.” Li Zhibai lay on the sofa. “Right now, I’m more popular online than the two lead actors. Nobody in the group chat has said a word this morning.”
Are they dissatisfied with you because of this?
"It's not that bad, but right now I'm the only one trending on social media while they aren't. They must be a little unhappy about that. Right now, the drama 'Accompany You to the End of the World' is buying me trending topics, but not them," Li Zhibai said.
That's how promotional materials for a drama series are done.
If a character or actor in a drama becomes a hit, promotional resources will definitely be allocated to them, regardless of whether they are the lead or a supporting actor.
The key is to attract more viewers to the show.
Actually, putting this drama aside, Li Zhibai was already the most popular actor among all the actors.
The promotion of this drama initially focused heavily on him, attempting to leverage his popularity to boost the show's buzz, and in fact, it succeeded.
This drama has indeed received a lot of attention because of Li Zhibai.
Li Zhibai turned to look at Lu Yanhe and said, "You're one to talk! What's going on between you and Chen Ziliang? There are way more people talking about you than I am now."
“Last night, the host insisted on asking me on camera what I wanted to say about Chen Ziliang. Of course, I didn’t want to say anything, so I left. As a result, a lot of people started talking about it.” Lu Yanhe shook his head. “That’s how it is. I knew it would cause a lot of discussion when I left. There’s nothing I can do about it. I can’t just say in front of so many people that I don’t mind what Chen Ziliang said or did.”
“Chen Ziliang is an idiot,” Li Zhi said succinctly. “If it weren’t for the fact that he debuted early and became famous early, who would pay any attention to him?”
Chen Ziliang's current situation is not good.
If yesterday's performance saw Chen Ziliang's image suddenly reverse and his reputation improve, then by evening, Lu Yanhe's unconvincing attitude and his duet with Song Linxin, which caused Song Linxin to blush and turn red on stage, combined with these two events, caused Chen Ziliang's image to reverse again overnight. Now, not only is his performance last night being criticized by many music bloggers, but he is also being attacked by many of Song Linxin's fans, who blame him for ruining the song written by Song Linxin.
The phrase "unexpected" perfectly describes this situation.
Chen Ziliang didn't sleep well all night. He originally thought the heat of this matter would gradually subside, but when he woke up, he found that even more people were criticizing him.
Chen Ziliang could no longer hold back and contacted Yan Wei.
"Brother Wei, if you don't help me, I'm really going to die," Chen Ziliang couldn't help but say. "I'm going to be cursed to death by these people."
Yan Wei said, "You come to me for help now when you're being criticized, but what about later? I'm still your manager, and I'll help you handle these things. In fact, I've handled far too many things like this over the years, but how many more times can you withstand this? Haven't you noticed that your fans are dwindling? Every time something goes wrong, you lose a batch of fans. How long do you think you can stay popular?"
Yan Wei's words were like a sharp arrow piercing Chen Ziliang's heart.
Chen Ziliang was well aware of what Yan Wei was saying. But knowing it was useless. Sometimes Chen Ziliang felt like he was floating in mid-air, watching himself rush forward like an out-of-control train. Everyone else thought he was just running around recklessly, but only he knew that he had no control over himself at all.
At this moment, Chen Ziliang found a sliver of rationality amidst his panic.
"Brother Wei, please help me again, I need you," he said. "We've put in so much effort to get to where we are today. If I get through this, all your efforts won't have been in vain. Brother Wei, if I really get defeated, won't all your efforts have been wasted?"
Chen Ziliang's words filled Yan Wei with mixed feelings.
Putting aside any potential conflicts of interest, how could Yan Wei not feel distressed that Chen Ziliang has become like this?
Chen Ziliang was someone he personally mentored.
Even the most profit-driven person will develop feelings for someone after spending so much time together.
Yan Wei repeatedly advised Chen Ziliang to get back on track, be a good person, and sing well. Chen Ziliang ignored him time and time again, causing all sorts of trouble and making all sorts of messes. While cleaning up his messes, Yan Wei couldn't help but wonder why the young man who loved to sing had become like this.
Yan Wei knew that Chen Ziliang faced a lot of pressure every day, and she also knew that deep down, Chen Ziliang lacked confidence and did not believe that his voice and singing skills could help him go far in the long run.
Therefore, the more Chen Ziliang cares about his status and treatment, the more he cares about other people's opinions of him, and what shows he appears on and what endorsements he gets.
However, Yan Wei could only watch helplessly as Chen Ziliang went astray, and there was no way to bring him back.
-
In the following days, the names of Chen Ziliang, Song Linxin, and Lu Yanhe continued to appear from time to time on various marketing accounts or in related comments.
"Take You to the End of the World" also did quite well, with all the data meeting expectations.
In particular, the rich second-generation character played by Li Zhibai has become quite popular in several scenes due to his exaggerated performance, which has been widely circulated online.
It can be said that Li Zhibai's attempt to enter the film and television industry this time was successful.
Thanks to the popularity of this drama, his popularity has rebounded, and he has even gained two new endorsements.
This is a typical example of an effective broadcast.
Lu Yanhe's first brand endorsement has finally arrived.
Many fast-moving consumer goods (FMCG) brands had approached Lu Yanhe before, but Chen Ziyan was unwilling to let Lu Yanhe take on endorsements for these FMCG brands. The slightly better brands all had their own spokespeople and rarely had any vacancies.
In August, an app called "Xueyou" finally reached an agreement with Chen Ziyan and signed an endorsement contract.
By the time Lu Yanhe received the news, Chen Ziyan had already finalized all the details with the app.
This app was made by Li Pengfei's father's company.
Lu Yanhe was extremely surprised.
He then remembered that at the end of last year, Li Pengfei's father had specifically told him that he wanted to have a business cooperation with him. Could it be this APP?
Because there had been no news for so long, Lu Yanhe had thought the cooperation had fallen through.
Before the official announcement, Li Luzhi specially invited Lu Yanhe and Chen Ziyan to dinner together.
Li Luzhi also brought Li Pengfei with him.
When they met in this situation, Lu Yanhe and Li Pengfei were momentarily at a loss for words.
For young people, a work-related social setting may not be difficult to adapt to, but what is more difficult for them to adapt to is a work-related social setting where their parents are also present.
Li Pengfei, who was usually very talkative, suddenly became a silent and melancholy person, and after sitting down, he didn't say a word.
Lu Yanhe didn't know what to say.
There's a sense of awkwardness, like a child meeting their parents.
Lu Yanhe couldn't directly treat Li Luzhi as a legitimate brand manager when socializing with him.
You still have to call him Uncle Li when you meet him.
On the contrary, Li Luzhi generously congratulated Lu Yanhe on his admission to Zhenhua University right from the start.
After Lu Yanhe expressed his gratitude, Li Luzhi took the initiative to bring up the cooperation that he had promised six months ago.
“I was going to contact you a long time ago, but the design and production of the app encountered many difficulties, which delayed the launch by four or five months,” Li Luzhi said. “However, in any case, the app is finally going to be launched now.”
Lu Yanhe could only say, "The product definitely needs to be made well before it can be put on the shelves. Uncle Li, you still remember asking me to be your spokesperson. I'm very nervous, afraid that I won't be able to meet your expectations."
Li Luzhi smiled and waved his hand, saying, "Don't worry about that. Nowadays, almost every brand conducts background checks and market research before choosing a spokesperson. They definitely look for the most suitable person. You are the most suitable spokesperson for Xueyou APP. Who else is suitable for a social APP based on the concept of collaborative learning and self-study?"
Chen Ziyan immediately smiled and said, "President Li, you have a keen eye for talent. This is a great collaboration. Actually, Xiao Lu loves reading. If you find Lu Yanhe to be the spokesperson for your app, parents will definitely take a look at it. If you can really make the app work according to the established goals, school teachers will definitely be willing to use it."
“Yes.” Li Luzhi nodded. “I also mentioned in a company meeting that I wanted to make this app. It was inspired by Lu Yanhe’s live-streaming of learning. I found it amazing that he led his fans to memorize words together. I don’t think any other celebrity would lead their fans to memorize words besides you.”
“That’s what makes Lu Yanhe different from other artists,” Chen Ziyan said.
While the two of them were chatting and exchanging pleasantries, Lu Yanhe and Li Pengfei were also exchanging glances.
(End of this chapter)
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