The conference room on the top floor of Sony's headquarters building.
The directors and managers of various departments were still celebrating.
As Yoshida Ichiro walked out of the conference room, he bumped into Sato Tsutomu, who was coming out of the restroom.
Satoji was startled.
Even though Sato Tsutomu harbored rebellious intentions and wanted to replace Yoshida Ichiro, the two of them couldn't show it openly.
At the very least, Sato Tsutomu didn't want his boss to discover his ulterior motives at this time.
Sato Tsutomu smiled and said, "President, what brings you here?"
Yoshida Ichiro walked to the window and looked out at the scenery.
After watching for a while, Yoshida Ichiro spoke up: "I don't want to disturb the atmosphere. The VCD project is progressing smoothly, but we also face other problems."
"Oh?" Sato blinked.
Sato quickly came to his senses.
At this point, the project is progressing smoothly, but the only problem that remains unresolved is the issue with the CDs.
Sony VCDs can certainly be sold, but without matching VCD discs, Sony will lose a large amount of revenue.
Furthermore, once consumers have passed the initial excitement of new things, they will soon realize that VCDs alone are not enough; at best, they are just decorative items.
After all, if you buy a Sony VCD player at a high price, you can only play a very limited number of discs. You can't just keep watching them over and over again, can you?
Consumers are always ruthless; they buy when they're interested, and if they lose interest, they probably wouldn't even want it if it were given away for free.
Sato Tsutomu quickly raised this question.
Upon hearing this, Yoshida Ichiro chuckled and said, "Sato, what you said is exactly what I was worried about. I'll rest for half an hour. Go and inform everyone that we'll meet in the second conference room in half an hour. Also, have someone clean up the offices inside."
“Okay, President.” Sato Tsutomu agreed immediately.
Half an hour later, Sony's management team emerged from their initial excitement.
Everyone was seated in the second conference room on the top floor of Sony headquarters.
Yoshida Ichiro posed a question, which Sato Tsutomu then elaborated upon.
Then, Yoshida Ichiro spoke up: "Gentlemen, I would like to know what your thoughts are? I do not intend to give up this income, nor do I want the shortage of discs to affect the sales of our VCDs."
People expressed their opinions, and soon someone came up with an idea.
The technical director spoke first, saying, "We can purchase a burning production line, produce our own discs, and sell them as a package. Technically, there shouldn't be any major problems."
Yoshida Ichiro nodded.
In response to these issues, he requested that each department submit a solution.
Once all the options are compiled, Ichiro Yoshida will choose the best solution.
The selected candidate will receive a generous reward from within the Sony Group.
With a generous reward, there are bound to be brave men. In an instant, the enthusiasm of all departments at Sony was mobilized, and everyone racked their brains to find solutions.
Soon, a proposal was adopted by Ichiro Yoshida.
The proposal essentially states that Sony would spend money to acquire legitimate audio-visual copyrights, and in this way, Sony would further produce optical discs.
In this way, Sony's problems were solved and it also increased its revenue from optical discs.
After reviewing the proposal, Yoshida Ichiro immediately adopted it.
However, Yoshida Ichiro was facing another problem at this time.
Even if they were to do that, where would they purchase the audio-visual resources from?
It's important to understand that during this period, the audio-visual resources that were able to open up the international market were basically controlled by major film companies.
Western film companies, in particular, hold countless international blockbusters in their hands.
After much deliberation, Yoshida Ichiro finally decided to adopt a two-pronged approach.
First, at that time, Sony also owned a film company called Columbia Pictures.
This film company was acquired by Sony in November 1989. After the acquisition, Sony headquarters could use a portion of Columbia Pictures' copyrights at a low price without having to consider negotiations.
Unfortunately, at that time, Columbia Pictures only had a handful of films to offer.
Soon, Yoshida Ichiro made the same decision as Jiang Wanming.
They plan to leverage their strong financial resources to acquire DVD distribution rights from major film companies worldwide.
Once the copyright is acquired, Sony headquarters can burn genuine discs and bundle them with Sony VCDs for sale.
As for matters such as contacting external parties to purchase copyrights, it is most appropriate for Vice President Sato to handle them.
That evening, Sato was extremely busy.
...
At the same time, Western capital forces took notice of this emerging product, VCD.
Sony's advertisement in Times Square not only attracted the attention of consumers, but also attracted the attention of many angel investors.
Sequoia Capital, one of the top-ranked investment firms among Western capital players, also became interested in VCDs after they emerged.
This is a transformation.
Just like how the iPhone revolutionized traditional mobile phones.
At this time, investment firms of similar size to Sequoia Capital were also holding meetings to discuss this matter.
However, Sequoia Capital moved even faster.
Sequoia Capital's goal was simple: initially, it wanted to establish a strategic partnership with Sony.
Sequoia Capital stepped in to acquire a large amount of audio-visual resources from the Western world, while Sony, as a disc manufacturer, partnered with Sequoia Capital.
To put it bluntly, the copyright is held by Sequoia Capital, and Sony is the licensee.
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