Time flies.
When people stopped their busy pace, it was already New Year's Day 1993.
The New Year's Day holiday is filled with joy and celebration.
People who are usually busy with work usually choose to stop on this day, have a big dinner with their families, or go shopping with their families and enjoy the fun of shopping.
All the hardships of the year are transformed into sweetness and joy on this day.
At this moment, Chen Dong and his family were too busy to have a reunion dinner.
At this time, Chen's mother, Xiao Xinyi, and Chen's father, Chen Xuelin, were still busy at Longteng Supermarket.
By New Year's Day 1993, the Longteng Supermarket run by the two elders had already taken shape.
Longteng Supermarket has opened three stores in Shenzhen. As recruitment progresses, the elderly couple has another plan for Longteng Supermarket.
Chen Xuelin plans to spend three months preparing, and after the staff and store are in place, he will gradually open Longteng Supermarket branches in other major cities.
This idea also received strong support from Chen Dong.
Chen Dong was generous, both financially and psychologically.
Seeing his parents busy with things and smiling even more than before, Chen Dong was delighted.
At the entrance of Longteng Supermarket's main store, there is a display stand.
On the booth, Dragon VCDs were displayed.
Chen Xuelin took out the remote control, and after a few operations, the VCD started running and the disc began to play.
A popular movie was playing on the television set connected to it.
Shoppers were quickly drawn to it.
Holding a megaphone, Chen Xuelin enthusiastically announced, "Friends, on this joyous occasion of New Year's Day, if you spend over 10,000 yuan at Longteng Supermarket today, you can exchange it for a Longteng VCD player for only 888 yuan! Limited quantities available, first come, first served!"
Xiao Xinyi added with a smile, "Everyone can invite their relatives and friends to come together. As long as the total amount of receipts spent today is 10,000, they will be eligible for a redemption."
For a moment, the customers looked on incredulously.
"Oh my god! It really is a VCD! The cheapest Wanjia VCD player outside costs 4,000 yuan, and Japanese brands sell for seven or eight thousand."
"That's right. There are also several imported brands, which cost seven or eight thousand yuan a unit, and they are always out of stock."
People were talking about it and were completely confused by Longteng Supermarket's promotion.
In 1993, the level of consumption and purchasing power in mainland China was very limited.
It's impossible for an ordinary family to buy 10,000 yuan worth of goods at a supermarket in one go. However, after Xiao Xinyi's reminder, the guests all called their relatives.
If several people pool their money and each buys something, they can eventually accumulate 10,000 yuan in receipts.
Half an hour later, Longteng Supermarket was packed with people.
People who heard the news came to buy, and several relatives worked together to buy Dragon VCDs at super low prices.
Before taking each VCD player away, Xiao Xinyi would open the box on the spot and try out the machine.
People saw that the machine worked perfectly and was easy to use, which further boosted their enthusiasm.
In addition to the main store of Longteng Supermarket, the other two Longteng Supermarkets also held this event.
The promotional activities launched by the three supermarkets attracted a large number of customers to shop.
However, Chen Dong's purpose went far beyond that.
Chen Dong did this after considering many factors.
First, the largest market share currently belongs to Wanjia VCD and Sony VCD.
Secondly, Wanjia has remained a dominant player by virtue of its early listing and relatively low prices.
Sony, from the island nation, targets elite consumers with its imported high-end products, coupled with its extensive advertising campaign.
In reality, the core technologies of the two are exactly the same; the only difference is in their appearance.
In contrast, Longteng VCD has no choice but to find a different path if it wants to capture the market.
Finally, Chen Dong decided to promote Longteng VCD, and Longteng Supermarket was just a pilot project he chose.
The fact that 500 Dragon VCD players have entered the hands of ordinary people in this way is bound to cause a sensation.
Just as the exchange and purchase event at Longteng Supermarket was in full swing, several media outlets from Shenzhen arrived one after another.
That same day, a television station came to do a news interview.
The TV station was very efficient; on New Year's Day evening news, there was a report about Longteng Supermarket offering Longteng VCDs as a trade-in.
The reporter, holding the microphone, said, "Viewers, Longteng Supermarket is currently running a promotion where you can get a VCD player with every purchase of 10,000 yuan. We've discovered some high-quality, low-priced Longteng VCD players. But how good are these suddenly appearing VCD players? Is this just a marketing gimmick, or are they truly good value? Let's go inside Longteng Supermarket and find out more..."
The scene then shifts to a supermarket showcasing the use of DragonVCD players.
Reporters quickly reported through interviews with consumers that Longteng VCD, this dark horse, boasted superior performance, low price, and various other advantages.
With lights on in every home, people gathered around their television sets and saw this report.
Suddenly, Dragon VCD, like a lone wolf, burst into the public eye in such a stunning way.
...
At Longteng Electronics, Chen Dong was busy working in the factory area.
The huge machine roared.
Immediately afterwards, the entire production line was started.
As the production line operates, a large number of parts roll on the conveyor belt.
Due to the limited technology at the time, the final assembly process still required manual assembly.
The parts arrive at the final stop of the production line: the Longteng VCD assembly workshop.
Inside the assembly workshop, hundreds of workers were sweating profusely.
The trained workers were quick and efficient, turning parts and casings over and over in their hands, assembling a Dragon VCD player in no time. The whole process was smooth and efficient.
This chapter is not finished yet. Please click on the next page to continue reading the exciting content!
Continue read on readnovelmtl.com
