After leaving Liu Huiming's house, Chen Dong went to visit several other leaders.
certainly!
Chen Dong also took two days to fly over to visit Old Liu, who was far away in Yanjing.
While Chen Dong was busy with New Year's greetings, more and more feedback came from the market.
Longteng VCDs are now widely available in the market, and due to their high cost-performance ratio, they quickly captured a significant share of the VCD market compared to other brands.
Previously, the market was being fought between Sony and Wanjia VCD, but unexpectedly, Longteng VCD suddenly emerged as a dark horse.
This caught both brands completely off guard. Before they could even come up with a strategy to deal with it, their sales plummeted in a short period of time.
Faced with this situation, the only solution Sony could come up with was to continue lowering prices.
However, this approach not only failed to win back customers' hearts, but also caused quite a stir.
In such a short period of time, Sony instantly reduced the price by 500 to 800 yuan, which is a considerable sum of money.
Potential customers will still choose DragonVCD at this price; after all, who wouldn't find a price of 1888 appealing?
In terms of price, due to various cost factors, Sony cannot gain an advantage in a price war, which has made customers who previously purchased Sony brand VCDs very dissatisfied.
If the price is gradually adjusted downwards over six months or a year, these customers who have already purchased the goods will probably feel a little better.
But the Spring Festival is not even over yet, and Sony is already offering such a big price cut. Who can accept that?
Sony stores had previously seen a decline in customers due to the strong entry of DragonVCD, but as prices began to drop, the stores were suddenly flooded with customers looking to return their purchases.
A price difference of several hundred yuan was a considerable sum in 1993; money doesn't grow on trees.
So, in a short time, the noise of people demanding refunds grew louder and louder in Sony stores.
"I only bought it less than five days ago and you've already lowered the price so much? I don't care, just give me a refund."
"I don't want it anymore. The Dragon VCD player next door is only 1888 yuan. Your 6000 yuan piece of junk is robbery."
"I'll take it back, or I'll sue you. Give me my refund."
"This is outrageous! They're taking advantage of honest customers like us! We demand a refund and compensation!"
This situation has occurred in all Sony stores, and it is visibly worsening.
Sony's headquarters then investigated these complaints to find out why Dragon VCD was priced so low; they really couldn't believe it.
However, in its helplessness, Sony's market share quickly plummeted to 10%, or even less.
Thus, in this invisible commercial war during the Spring Festival, Sony suffered a complete defeat.
While Wanjia VCD saw Sony looking completely wilted, they couldn't be happy.
Because of the impact of DragonVCD's entry into the market, their situation is not much better.
The only thing that Wan Jia VCD can be thankful for now is that when they initially wanted to attract customers by lowering prices, Li Ka-shing stopped the plan in time.
Later, Wanjia VCD's situation wasn't as dire as Sony's, which suffered a complete collapse.
Even so, life is still hard.
Although it was during the Lunar New Year, and everywhere was decorated with lanterns and colorful decorations, awaiting the arrival of the New Year, a gloomy atmosphere permeated every VCD player's home.
Instead of the anticipated surge in sales, sales have stagnated.
Not only that, but the workers at Wanjia VCD factory are working overtime every day to rush to produce new VCDs. Seeing that the warehouse is filled with more and more products, but they are not selling, Jiang Wanmin is extremely anxious.
Not only is Wan Jia VCD's inventory growing, but they also have to continue paying their workers three times their normal wages every day.
If things continue like this, what will happen if 5 million VCDs are rushed to be produced?
So Jiang Wanmin took a plane overnight to Li Ka-shing's residence.
While others are celebrating the New Year with joy, he hasn't had a smile on his face for several days and looks several years older.
But right now, there's no time to worry about all that; the most important thing is to come up with a strategy to deal with the raging Longteng VCD.
A while ago, the Li family father and son were particularly happy, feeling that they had finally been able to beat Chen Dong.
But who knew that this situation would suddenly occur again? What should we do?
Jiang Wanmin's arrival made the atmosphere in Leng Ning even more awkward, but no matter how ugly the situation was, they had to find a way to solve the problem.
"This is Longteng VCD. You can see the workmanship and performance. There's really nothing to say. I had my technicians take it apart and check it before. Compared with our products, it's really not much different... If that's the case, it's not a problem. Our technologies are about the same, and we can compete based on our own abilities! But I never expected this price. This price is really killing people."
Jiang Wanmin spoke of these things with obvious remorse.
The technology is clearly comparable, and the materials and chips used are similar, so why can Longteng VCD be sold for 1888? Don't they really lose money?
Or is Longteng VCD trying to quickly seize the market with low prices, so it's willing to sell at a loss?
But thinking about it, that's impossible. Longteng Group could handle selling a thousand or ten thousand units this way, but now Longteng VCD's sales are estimated to be at least hundreds of thousands of units.
My dear reader, there's more to this chapter! Please click the next page to continue reading—even more exciting content awaits!
Continue read on readnovelmtl.com
