After listening to Chen Dong's words, Director Zhao seemed to understand something, and then said, "That's right, those reports are just trying to damage our company's image. Haha, Mr. Chen, as expected of a capable person who has achieved great success in Hong Kong and other places, you really know a lot."
Director Zhao agreed with Chen Dong's idea.
However, his flattery of Chen Dong came across as too awkward.
Chen Dong's lips twitched. "You don't need to do that. I'm not the kind of person who only listens to flattery. You're the one who gets things done, you don't need to imitate others."
Chen Dong's words made Director Zhao feel embarrassed, and his face flushed.
After a moment of silence, Factory Director Zhao changed the subject, "Next, I also need to study public relations properly."
“That’s good. I’m not sure if there are any relevant books in mainland China. However, I can find some relevant materials for you. In addition, we can recruit from outside, and at the same time, we can look for talent within the publicity department to see if anyone is good at this and then train them.”
“We’re close to Hong Kong, so we can keep an eye out for relevant courses and materials there and send people out to study.”
"This time, I'll first take the people from the publicity department and relevant departments to demonstrate how to handle crisis communication. Next, we need to teach them how to stand on their own."
Then, Chen Dong discussed the crisis they were facing with Factory Director Zhao.
Factory Director Zhao said, "With so many reports focusing on our localization issue, it's clear they're trying to damage the reputation of our products and hinder the localization process."
"His intentions are despicable!"
Chen Dong agreed and nodded, asking, "Then who do you think it could be?"
After thinking for a while, Director Zhao said, "It must have been done by someone whose interests were harmed by our actions."
Chen Dong added, "It's also possible that some people are not clear-headed and think that the moon outside is rounder than the moon in China."
He paused for a moment, then added, "Of course, the most affected are those whose interests are harmed. I think that because we produce domestically made cars, the most likely to be affected are those car importers."
Factory Director Zhao nodded.
"Actually, we may have overlooked a group of people who believe that buying a ship is worse than building one. These people had already spread their ideas far and wide and gained the approval of many people, but we didn't expect that when our car had an accident, it would hit them right where it hurts."
“Yes, that’s why they got so angry and started targeting us.” Director Zhao’s eyes lit up.
Chen Dong and Factory Director Zhao reached a consensus on the competitors the factory was facing, and the next step was to discuss how to better deal with them.
"I think now is a good time to build our corporate image and do some crisis management at the same time."
Factory Director Zhao began to treat Chen Dong with a completely different attitude.
Right now, everyone is still worried about the impact on the car factory and thinking about how to salvage the situation and prevent it from escalating further. Unexpectedly, Chen Dong did not take this situation seriously and instead focused more on the car factory's image.
He's really confident, and his perspective on things is different from most people's.
It can truly be described as having a commanding perspective.
Factory Director Zhao felt that he couldn't learn Chen Dong's mindset in a short time.
However, this does not stop him from working in this direction.
All he could do at that moment was agree with Chen Dong's idea: "Yes, nowadays, you could say the whole country is watching us. If we do well, the whole country will know us and remember us. So, what do you think our corporate image should be like?"
Chen Dong thought for a moment and said, "Let me share my thoughts, and you can see if they are appropriate. I will then revise or add to them."
Factory Director Zhao: "Okay, you go ahead and tell me."
Chen Dong opened his palm, said a word, and then bent one finger.
"Taking responsibility means having social responsibility."
"This is good!"
"Innovation. Innovation is essential in every industry, and we must emphasize it as well."
"We value talent. Talent is the foundation of an enterprise."
Factory Director Zhao nodded: "Yes, we need to attract more talent. We also need to strengthen the training of our existing employees so that they can create greater value."
"Produce good cars. Emphasize producing cars, especially good cars. This point can be specifically highlighted in this public relations campaign."
Factory Director Zhao thought so too: "Yes, many people are worried about the quality of our cars, and we must emphasize this point."
Then he looked at Chen Dong, to see if he had anything to add.
Chen Dong replied, "That's all I can think of."
Factory Director Zhao was slightly disappointed.
"Let me think about it, and I think we should add one more thing: experience points!"
Chen Dong was taken aback, "Give me experience points?"
It's true, how could I have forgotten such an important point?
Factory Director Zhao nodded, "Yes, we can gain experience. Joint ventures, producing high-quality cars, and achieving high localization rates are all things we can accomplish. This will show the outside world our capabilities and make the country pay more attention to us."
Chen Dong clapped his hands.
Oh right, how could I have forgotten that?
In China, no matter what you do, you can't do it without the permission and support of the country!
He looked at Director Zhao with admiration: "Your addition is excellent. When doing things, especially big things, you must make good use of support from all sides. The most important thing is the support from the country."
Director Zhao was pleased that Chen Dong agreed with his views and gave him such high praise.
It seems I'm not only capable of doing administrative tasks; I can also handle this kind of abstract work.
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