iPod products have quietly appeared on Amazon's official website.
The product introduction page states: "The first generation of MP3 products, with four main functions: listening to the radio, downloading songs, playing music, and recording audio."
Built-in speaker, supports headphones, and has a battery life of five hours.
Streamlined product design, hidden touch buttons, and an exceptional audio experience.
The bottom layer features an advertising slogan: "Enjoy the future of iPod."
One day later, the iPod community was established.
The English section quickly gained popularity, attracting a large influx of users and causing the server to crash several times.
"Boss, our online community has been established and the response has been good, even better than when we tried selling iPods."
Anne's eyes darted around, as if she had something to say.
Chen Dong noticed her strange expression and asked, "Is there a problem?"
“Most of these comments from overseas netizens focused on the keywords Sony IDS,” Annie sighed. “Later, I had someone check and found out that on the same day our product was launched, Sony also launched an MP3 player.”
"Overseas netizens probably treat our community as Sony's online forum..."
They spent a long time discussing and came up with a channel to attract users, but unexpectedly, it turned out to be a favor done to someone else.
"Go and investigate immediately. I need all the information about the same product from Sony, their product data, including user experience!" Chen Dong ordered.
They have broken through the technological blockade as quickly as possible and developed this product with limited resources.
Unexpectedly, we were still a step too late.
"Have Wang An, Manager Ma, and Wangcai come to my office," Chen Dong called his secretary.
After thinking for a moment, Chen Dong dialed Hua Qiang's number at Huaxia Star and said, "Come to Longteng headquarters."
The person on the other end of the phone looked puzzled. "Yes, boss."
An hour later, everyone lined up in front of the conference table.
Wang An was very sensible; when he arrived, he was carrying a message form from the Longteng Electronics Community.
He has been keeping a close eye on the community's developments these past few days, copying down the most frequently mentioned comments and creating a simple user experience manual.
“Boss, Sony’s product is completely identical to ours,” Wang An said. “At first, the community was discussing our Longteng iPod, but then someone brought up similar products online, which sparked a heated discussion online.”
Hearing this, Ma Guoliang was very unconvinced. "Boss, our engineers worked tirelessly to develop this product. How come they're so fast?"
"Can we be the same as them? We have technological blockades, market barriers, our equipment is not sophisticated enough, and our workers are just beginning to receive training."
Wangcai said indignantly, "I heard that there is a place in the United States called Silicon Valley, where the world's top scientists are concentrated."
"Others can immediately put new technologies into the market and monetize them, but our conversion rate is still too slow."
Wangcai's words stung Chen Dong's heart.
Walkmans, MP3 players, PHS phones, touchscreen phones, and laptops—these products represent the objective laws governing the development of electronic products.
That is, increasingly smaller, digitalized, and multifunctional electronic products are gaining popularity, which will inevitably attract the attention of business giants.
If Chen Dong wants to catch the internet train, he has to be faster, react more quickly, and grasp the opportunities more accurately than them.
"boss!"
Annie rushed in, carrying a stack of documents. "This is all the data I can currently gather about this Sony product, along with user comments online."
"Sony is a large company with offline markets in the United States and Europe. Most importantly, they are familiar with product packaging and business operations, and they conduct a lot of testing and research before launching products."
Chen Dong first looked at the product images of idis. Sony's Walkman looks very similar to the iPod, but the iPod is simpler and the buttons are well hidden.
The product's appearance design was suggested by Chen Dong.
When electronic products are updated, they tend to have a simpler appearance and more discreet buttons. Therefore, Chen Dong specifically asked the engineers to put a lot of effort into the design of the appearance from the very beginning.
"These are after-sales messages from Sony users." The documents Annie took out were roughly copied from the internet and had not yet been compiled into a booklet.
Chen Dong glanced at the document and handed it to Wang An and the others.
“This…” Wang An glanced at Ma Guoliang and Wangcai, and said directly, “It looks too much like our iPod. Using these documents to promote our products would be perfectly natural!”
“Sony is a big company with a significant market share in North America and Europe,” Anne then pulled out a physical advertising template they had prepared for IDS from the pile of documents. “After the product was launched, they placed a lot of ads in major shopping malls, on the streets, and on television media.”
"So, although our products were launched on the same day, their products were far more popular than ours."
"According to data available online, their first batch of products, numbering 30,000, sold out quickly, and the next batch is already being shipped to major retailers."
While speaking, Chen Dong turned on his computer and searched for Sony IDS on the interface. The news he saw was all about Sony Walkmans being snapped up and young people queuing up overnight.
On Amazon's website, below the iPod product page, many people have already left comments online:
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