Dragon Headquarters.
Although Amazon brought good news, Chen Dong and his executives remained on high alert.
"How's the data?" Chen Dong asked.
As Anne distributed reports to the executives, she replied, "The situation in overseas markets is very good. Amazon's online marketplace crashed several times, but it has recovered after adding servers."
"One million MP3 players were sold out within half a month."
Wang An added, "I've already had the electronics factory add new production lines, and the old ones have been running non-stop. The new stock will be replenished within two days."
"Amazon has already switched from selling in-stock items to a pre-sale model."
Before this, they had no market share overseas, let alone any promotion. They were just a shell company. The fact that they could achieve such a large sales volume after listing their products was beyond their expectations.
"In the domestic market, due to the high cost of technology, few people can afford the price. However, we have set up offline experience stores in several first-tier cities, and the user feedback has been very good," Lin Zhiyuan added.
Lin Zhiyuan continued to focus on the domestic market, saying, "In fact, although the number of domestic orders is not as high as that overseas, there are almost no negative reviews in the domestic market."
“In the past, electronics enthusiasts always liked to use foreign technology to belittle domestic electronic products. This time, the iPod has emerged out of nowhere and directly won over a large number of domestic fans.”
"Sony stands out in the electronics industry. Our first-generation product was able to compete with Sony as soon as it was launched, which shows that the iPod's performance is no less than that of top brands."
Chen Dong nodded in agreement, "That's what I think too."
"However, Sony has a wide range of patents and a lot of highly skilled personnel. In terms of technology, we may not be able to compete with Sony."
“But what if we start a price war…” Chen Dong thought of their previous VCD dispute with Sony.
He took advantage of users' desire for small gains that time and temporarily won a round.
Currently, Longteng Group is being held back by the Freemasons, and Chen Dong is unable to act freely.
"Tell the person in charge of the new production line to speed up production. We absolutely cannot lose this battle against Sony," Chen Dong said, looking at Wang An.
"Understood."
Sony has always been an industry leader in video recording, cameras, and computers, with a large market share, advanced technology, mature product development, and strong brand appeal. It will certainly be a strong competitor to Longteng Electronics in the future.
Longteng Electronics is still confined to China, but one day it will go out and shine in the European and American markets.
Therefore, even if Chen Dong doesn't want to compete with Sony, he has to.
The market pie is only so big; if Sony doesn't die, Longteng won't survive.
Meanwhile, Sony's European and American operations offices received feedback from specialty stores that sales were hampered.
Because Sony's product sales are mainly conducted through offline physical stores, information needs to go through a series of procedures to be transmitted back from the stores.
By the time the sales data reached Sony's Europe and America regions, the iPod had already started pre-orders.
"Why did the data suddenly plummet like this!" Sony's North American head muttered to himself, looking at the strange trend in sales figures. "Has some major news happened in North America?"
Another head of the European region quickly denied this, saying, "It's not a problem in North America; sales are shrinking across our outlets all over the world."
"Moreover, the decline is severe; as of yesterday, the data has not changed at all."
As the two were analyzing the situation, the marketing manager arrived with a dark face and bloodshot eyes.
“We’ve found out.” The marketing manager said to the other two regional managers, “There’s a company in the Cayman Islands, owned by Ma Guoliang, that produces the same products as us.”
Product manager Simon was even more aggrieved, and he couldn't even speak with confidence: "The same product, similar design, but their price is $100 lower than ours."
He followed the entire process of the IDIS project, from planning and development to final product development, from market testing and research to the subsequent comprehensive advertising campaign.
This MP3 player quickly became a hot topic online upon its release and set a record for in-store sales.
As it turns out, this is a very successful product.
However, suddenly, a product with similar performance and appearance has appeared out of nowhere, and it was launched on the same day.
The heads of the European and North American regions exchanged a glance and asked, "A small company? Never heard of it before."
The marketing manager looked grave. “We probably need to investigate this company in person. I suspect that this shell company is backed by a large corporation.”
"Otherwise, small businesses wouldn't have mastered such advanced technology."
The two officials agreed, but noted that the iPod does not have physical sales outlets overseas.
Marketing manager McDillian and product manager Simon stared at each other for a moment, and finally decided to buy an iPod from Amazon's official website.
Buying competitors' products, and doing so secretly, is an absolute disgrace to them.
The Amazon package arrived quickly.
"Sir, your package." The deliveryman was holding several identical packages in his hands while making phone calls to the owners of the other packages.
While Simon was signing the document, he saw one of his men come to collect the package.
“Mr. Simon, Mr. Mike.”
The sales staff, seeing both the product manager and marketing manager present, awkwardly accepted the package, immediately wanting to disappear on the spot, but—
"Wait a minute, sir, you haven't signed yet." The deliveryman was very attentive.
"This is an iPod?" Mike snatched the package from them without a word and demanded, "You actually bought a product from a competitor?"
The man thought for a moment, then muttered, "Mr. Mike, aren't you buying things too?"
Mike is a hot-tempered person, and from the moment he took charge of the product's development, he considered it the most important thing in the world.
"How can I be the same as you! I want to see how our products differ from those of our competitors!"
"And you, all you wanted was that hundred dollars."
Moreover, they were not ordinary company employees, but rather employees of Sony's sales department.
It's utterly shameful.
“Mr. Mike, I’m not the only one after the hundred dollars.” After saying that, the man took his own package and glanced at the other packages in the young man’s backpack.
This is Sony's operations building for Europe and the Americas. These packages were all ordered online by people working in the building.
This suggests that many Sony employees would rather buy an iPod than support their own company's products.
The delivery guy chuckled sheepishly, "Recently, many young people have been buying this MP3 player, so it's almost always included in our deliveries."
Mike and Simon, their faces dark, started complaining without even opening the package: "Our Europe and America region is a disaster zone. I wonder how the Japanese headquarters is doing."
......
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