Ten days after the iPod was removed from Amazon's website, Sony's marketing manager for Europe and the Americas made a public statement:
"Sony IDS is an electronic product independently developed with the ability to store and play music. It utilizes the most advanced digital music technology available today and is a high-end electronic product."
"Our project has gone from Japan to the world, and it has gone through many ups and downs. It is these ups and downs that have made Sony what it is today. In the face of malicious low-price suppression from our competitors, we at IDS still insist on quality first and customers first."
While promoting his own products, Mike didn't forget to put down and subtly criticize the competitor's iPod products. After reading the report, Annie was disgusted by the marketing manager's behavior.
"Boss, Sony's new batch of MP3 players has been put on the shelves, and they've followed our lead by making Amazon their main online marketing channel."
Annie showed Chen Dong the sales data from Amazon.
Ten thousand units were sold in a single day, and the system page showed that emergency restocking was underway.
"They can even buy MP3 players that cost $500 each and still run out of stock. It seems that young people in Europe and America really do have money," Chen Dong remarked.
Annie became even more anxious after hearing Chen Dong's words, "We have to do something."
"Can we leave messages on Amazon's homepage?" Chen Dong asked.
Anne nodded, puzzled.
"Now go to the Amazon website and explain to all our customers on our product page that the reason why the iPod was removed from the shelves is because the OEM is Longteng Electronics Technology Co., Ltd."
"Despite numerous efforts by the iPod brand, Amazon has refused to communicate with them."
"In addition," Chen Dong smirked, "you can subtly hint that Amazon withheld the money from iPod pre-orders, and that money is currently in an Amazon third-party account."
Therefore, we are unable to provide compensation.
Anne beamed, "I'm going right now!"
After waiting for so long, Chen Dong finally made his move, and his first move was aimed directly at the regulatory department and Amazon.
Chen Dong deliberately implied to customers that they had collected the pre-sale money, but it was all being held by Amazon.
This is how they instigate customers who have already paid to shift the blame to Amazon.
These tech enthusiasts usually just complain online about how unreliable the iPod is, but those who actually paid for it but didn't receive it will definitely tear Amazon apart once they find out that Amazon was behind it.
Shortly after, a message appeared on the Amazon iPod page:
A message to all customers who have ordered iPods.
Ten days ago, iPod products were removed from Amazon's platform. The official reason given by Amazon was that iPod's manufacturer was Longteng Electronics Technology, and despite the efforts of the iPod brand, the situation could not be changed.
The iPod brand has announced that the availability of iPod products in Europe and the United States will be extended indefinitely, and Amazon, as a third-party platform, will refund customers for any pre-orders received for iPods.
This information stunned everyone, from those who wanted to buy an iPod to those who already had one, and even those who weren't interested in iPods at all.
In other words, the iPod, an electronic product that only costs $399, was selling well online, but because of Amazon, their product was taken off the shelves.
Moreover, the reason for its removal was actually due to Longteng Electronics. What does that have to do with the iPod brand?
"Don't you understand? It's just because the iPod only costs $399, and it's blocking others from making money!"
"Sony is making a killing!"
"Not long ago, they announced on their official website that they would increase investment, so it seems they already knew that the iPod was banned from the market."
"Does business competition have to be this undignified?!"
"The fact that Longteng Electronics can set such a low price means that their technology is good."
As more and more netizens left comments, they initially criticized iPod for taking their money and running away with it. Now that they know the truth, it turns out that Amazon took their money and never returned the iPods.
When it comes to money, netizens are incredibly clear-headed.
When the news reached China, netizens also voiced their sympathy for Longteng Electronics.
There are many offline stores selling iPods in the Chinese market. Although sales in Europe and America have been so good recently, the data is steadily increasing because there has been no boycott.
For China, the biggest hurdle is not the market barrier, but the fact that domestic users are not yet accustomed to online shopping and do not have that much spare money.
However, the ban on iPods in the European and American markets has allowed many domestic speculators to smell a business opportunity.
Bulk iPod products were leaked from physical stores and quietly shipped overseas.
Chen Dong looked at the sales figures for the China region, and his brows gradually furrowed.
"It seems that the market in China has not been activated yet, and the physical store business is stagnant."
Compared to other domestic electronics technology companies, Longteng is already number one in the industry for achieving this data. However, Chen Dong doesn't look at rankings; he only looks at the number of companies.
It seems that we cannot rely on the Chinese market for the time being; we should focus our attention on the European and North American markets for electronic products.
“Wang An, you complained in the iPod online community that European and American regulatory authorities set up barriers for Longteng Electronics in order to protect local companies.”
Wang An was about to agree when he came to his senses and asked, "Isn't Sony a Japanese company?"
"I want to create this cognitive conflict, to make them realize that neither Sony nor Longteng are part of the same group as Europe and the United States, which is completely unfair to us."
My dear reader, there's more to this chapter! Please click the next page to continue reading—even more exciting content awaits!
Continue read on readnovelmtl.com
