The speaker developed by Longteng Electronics has completed basic product testing.
Xiang Peisi and his team arrived at just the right time, just as the product was about to launch.
"Mr. Xiang Peisi, please come in." Anne ushered Xiang Peisi and his friends into Chen Dong's office.
At this moment, Xiang Peisi was unaware of what had happened. He had brought a project proposal with him, but as soon as he entered Chen Dong's office, he saw the product that the company was about to put into research and development: a new type of digital speaker.
“This is…” Xiang Peisi was stunned.
When Chen Dong saw Xiang Peisi and his group arrive, he pushed the speaker in front of them and said directly, "Take a look."
After several collaborations, North American Media Company and Longteng Electronics have become old partners. Chen Dong showed them no politeness when they came in.
He sat down in his office chair and pointed directly to the two speakers on the floor, saying, "I heard that your company is also preparing to develop a new type of speaker. What a coincidence! We've already developed it."
Xiang Peisi's face turned very ugly. Nancy secretly observed Xiang Peisi's expression and said awkwardly, "We are still in the discussion stage of this project."
"You've actually developed the product."
Chen Dong added, "After the technology department developed the product, we have already mailed some of the new products to iPod enthusiasts and asked them to participate in the evaluation of the product."
He turned to look at Annie, who reminded him, "The product evaluation results are still on their way, but they should be available in the next day or two."
Xiang Peisi, product development manager Luo Da, and artist agent Nancy exchanged complicated glances.
In other words, Longteng Electronics has not only developed the new product, but the new product is also in the evaluation stage.
Importantly, Longteng Electronics also cleverly utilized the iPod enthusiast fan base to help them complete the evaluation of new products.
“iPod users are a group of young people who love electronic music, and speakers are a derivative of electronic music products, so we asked them to review our new product,” Annie explained thoughtfully.
The sample group they selected was highly professional and targeted.
"Can I hear how the speakers sound?" Xiang Peisi asked Chen Dong.
Chen Dong nodded: "Of course."
Then I turned on the play button on the speaker, and soon the music started flowing out as the speaker vibrated.
Seeing that Xiang Peisi seemed very interested in the product, Wang An immediately introduced it, saying, "Our speaker uses an integrated circuit, which is inexpensive, small in size, multifunctional, and has a long lifespan, making it very convenient for mass production."
Xiang Peisi is the executive director of North American Media Company. Although he doesn't know much about technology, he comes from a record company background, so he pays close attention to derivative products such as players and audio amplifiers.
However, according to his understanding, integrated circuit technology is already from the 1970s, and using this technology to produce speaker technology now would be too outdated.
“Aren’t all speakers now digital? Why are we still using this integrated circuit speaker?” Xiang Peisi asked.
Wang An smiled and explained, "Our iPod is a digital player. If we were to develop a new digital speaker in a short period of time, it would likely create competition and exclusion from similar products."
"Furthermore, this speaker actually uses a combination of components, mainly integrated circuits, and then uses digital technology as an auxiliary. But conceptually, we still need to focus on integrated circuits, and then use digital technology to decode audio for sound quality and sound effects. This way, we can minimize distortion."
In other words, they use the concept of integrated circuits, but use digital technology to decode the product components, which reasonably avoids the drawbacks of integrated circuit speakers.
Ultimately, it's all about hyping up the product's technological concepts.
These are all highly specialized fields, and if Xiang Peisi hadn't also worked in the media industry, it would have been quite difficult for him to understand them.
"Both of these products are our company's own products, so after discussing it with my colleagues in the engineering department, we felt it would be best to separate the tracks," Chen Dong added.
"We've designed our new speaker as a home audio system, focusing our product concept on the key words 'home audio system'."
"As for whether the technology and craftsmanship used in the speakers are the most advanced in the industry, that is not within our consideration."
Sony holds a significant number of patents related to digital signal transmission and processing. If Longteng Electronics wants to compete with its rivals on a technological level, its products simply cannot compete with established technology companies like Sony.
The iPod is a digital music player, and in terms of product sales, it does far surpass Sony's IDEs. However, in Chen Dong's mind, Sony's technological advantage far outweighs that of Longteng Electronics.
Since its establishment, Longteng Electronics has recruited a considerable number of highly capable technical personnel and has broken through many technical barriers. Their achievements are indeed remarkable. However, in terms of the number of patents held, product structure, training of professional and technical personnel, and strong brand appeal, these are all strengths of Sony and areas where Longteng Electronics needs to improve.
"What is the signal-to-noise ratio of this speaker?" Xiang Peisi asked.
The signal-to-noise ratio (SNR) is the ratio of the sound reproduced by the speaker system from the audio source software to the new noise generated by the entire system. The higher the SNR, the lower the noise.
Xiang Peisi came from a record company background, so products like audio players are also part of his expertise.
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