Since the beginning of the 21st century, domestic e-commerce platforms have sprung up one after another. JD.com and Taobao have quickly occupied the market and even squeezed Amazon out of China at one point.
Later, Amazon China announced that it would no longer operate its domestic business in China and would cease providing services to merchants.
That is why, although Chen Dong holds a controlling stake in Amazon, he has never considered allowing Amazon to enter China ahead of schedule, as the timing is not right.
“E-commerce in China is already brewing and rising. If Amazon enters China at this time, it will not be fair to the e-commerce platforms in China that are still in the development stage,” Chen Dong said.
To some extent, Chen Dong is protective of his own. In fact, when faced with new e-commerce companies like Amazon, he also hopes to keep Amazon in the European and American markets as much as possible.
Old Lin stood up. "With just one sentence from you today, I know your attitude."
Chen Dong confidently told Elder Lin, "In the future, China will definitely have its own e-commerce platform, and it will be comparable in size to Amazon."
Old Lin's eyes lit up: "Thank you for your kind words."
He turned to look at the Tieguanyin tea that had already been brewed on the table, and said with some regret, "I didn't get to drink tea today, I'll come again next time."
After seeing Mr. Lin off, Chen Dong, Annie, and Lin Zhiyuan had a simple lunch. There was still more than an hour before the year-end meeting in the afternoon.
The company is busy but organized, but if you pay close attention, you can still feel a sense of tension spreading among Longteng employees.
Xiang Peisi brought Chen Dong good news with the project proposal.
"The first batch of speakers sold like hotcakes! Orders are already booked until after the New Year!" Xiang Peisi pushed the door open and came in without waiting for his secretary's report.
He was so happy that he completely forgot the proper etiquette for a company boss.
Fortunately, Chen Dong was also a man who didn't care about formalities. After seeing him come in, he casually poured Tieguanyin tea for Xiang Peisi and the others who were with him.
"The year is almost over. As a distributor for Longteng speakers, do you have any special plans for year-end promotions?" Chen Dong asked.
Every year, the New Year and holidays are good opportunities for businesses to promote their products, and Xiang Peisi is no exception.
North American music media companies typically operate in the fields of records, online and offline media. Reselling Dragon Audio speakers is their first attempt at marketing music player devices offline.
Xiang Peisi paid great attention to the promotional planning of the speakers. After the project department had drafted the basic planning direction, he was still not satisfied and insisted on having Chen Dong review it before he would believe it.
"Take a look at it yourself, and give me your feedback while you're at it." Xiang Peisi handed him the project proposal.
The project proposal was written in a foreign language. Chen Dong glanced at it briefly and handed it directly to Annie.
Anne took the project proposal and then explained, "North American Media Company wants to focus its marketing efforts on music resource packages, as well as retro and trendy themes."
The music resource pack is designed to attract a younger generation of consumers, while the "traditional speaker retro-chic" theme is intended to appeal to middle-aged people who were once audiophiles.
It seems their marketing goals were very well defined.
However, Chen Dong still felt it was a bit too limited. He glanced at Xiang Peisi and continued, "You mean the resource package only has about a hundred songs, and consumers can't choose freely? Besides, North American music media companies tend to have a more trendy and modern style..."
"But have you ever considered that this product was launched simultaneously in Europe? The media companies and record labels in Europe tend to be more traditional, with melancholic and gentle melodies."
How can your company's resource package satisfy consumers in both Europe and America?
That's a very good question.
Chen Dong initially used speakers to fool North American media companies into giving them resource packages, and now he's trying to fool them again by manipulating those resource packages.
Xiang Peisi said directly, "You didn't pay for this resource package, so you can relax."
"Of course I know that I can work with record companies and media companies in Europe, but the resource packages they have are just too expensive."
After the previous hype surrounding copyright issues, major record labels and media companies have firmly protected their digital audio copyrights.
This means that if North American companies want to buy resource packages from European media companies and record companies, they have to pay two or even three times the price they would have paid before.
Whenever Xiang Peisi thinks about how he was the one who spearheaded the movement advocating for respect for copyright, he feels like slapping himself in the face.
With intellectual property rights fees rising steadily, now is not a good time to buy resource packages.
Chen Dong looked at Xiang Peisi and narrowed his eyes. "You don't need to buy resource packages from other companies at high prices. Record companies and media companies have plenty of discarded songs."
"Some songs have expired copyrights, and some songs don't even have a copyright holder. If you negotiate with them and say you want to buy these unlicensed resources, they will naturally sell them to you as a package."
Xiang Peisi subconsciously slapped his thigh. "That's right! I happen to be familiar with several media companies in Europe. I can talk to them."
“Media companies also have a lot of products that don’t have copyrights, and record companies won’t just let their resources rot in their hands.”
Chen Dong continued to emphasize, "European media companies have scattered resources. Even if you only have one company, you can still get a song without copyright. If you collect them all, it becomes a huge resource package."
"You've got a real business sense, kid!" Xiang Peisi couldn't help but exclaim.
After marveling at his idea, he wanted to immediately incorporate it into the resource packaging and prepared to leave.
My dear reader, there's more to this chapter! Please click the next page to continue reading—even more exciting content awaits!
Continue read on readnovelmtl.com
