Vivian Chow smiled and said, "You understand me best."
After more than a decade of development, China's media industry has gradually matured. Ordinary cinemas, with their low ticket prices and rudimentary equipment, are still very popular.
“For ordinary businessmen, they can build a simple cinema simply by investing in equipment and space. But if we, Huaxia Star, enter this market, we will not be competitive with them.”
Zhou Huimin explained, "Therefore, we can only focus our market attention on groups with more obvious characteristics and more urgent needs."
After more than a decade of economic opening up, many families in China have achieved a middle-class lifestyle. However, ordinary cinemas, whether in terms of projection equipment or sound quality, cannot meet their higher-end needs.
Therefore, Huaxia Star plans to develop this home theater market.
Chen Dong did not directly refute Zhou Huimin, but reminded her: "Home theater projects require a large investment, have high equipment costs and high maintenance costs, but have a small market share, and the number of people who can afford mid-to-high-end consumption is also limited."
"So how will this home theater system make a profit?"
“Movie tickets, of course,” Vivian Chow said matter-of-factly.
Zhou Huimin looked at Chen Dong seriously and said, "Don't forget, starting next year, we have several projects that are collaborations with Hollywood."
"Projects developed in collaboration with Hollywood represent the world's top level in terms of both special effects and shooting methods."
"But if such a well-made project enters the Chinese market and ends up as just entertainment in ordinary cinemas, wouldn't that be like a beautiful flower stuck in cow dung?"
Ultimately, the problem lies in the outdated cinema equipment and facilities, which are no longer adequate for top-tier film productions.
"How much money do you plan to invest in this project?" Chen Dong asked.
Vivian Chow blinked, “10 million.”
Chen Dong paused for a moment, then nodded, "It's still within my expectations."
"It's not only within your expectations, but also within your budget. Honey, the equipment Huaxia Star has developed over the years has made Longteng a lot of money, right? We can't just leave without contributing a penny!"
It seems that Zhou Huimin came not only to attend the year-end summary meeting, but also to ask Chen Dong for money.
“Okay, I’ll invest 10 million.” Chen Dong replied readily.
......
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