The difference is that Chen Dong relied more on personal connections, while QQ relied more on spending money.
ICQ is not yet fully profitable, and Chen Dong is worried that if they take the route of throwing money at the problem, it could very well drag the company down.
They invested several million dollars in the development of the ICQ project, and they were going to recoup their investment.
A few days later, Annie, holding the feedback data sent by the media company, happily said, "Our pre-launch campaign has already shown initial results."
"Because our media friends have been very kind to us, they have given us top-notch treatment when it comes to publicity."
Looking at the data and comparing it with the feedback data from previous QQ promotions, Chen Dong said with some distress, "It's still not enough."
Compared to the frenzied promotion of QQ, this amount of publicity is indeed insignificant.
Annie glanced at Lin Zhiyuan with a troubled expression, then explained, "The boss of Tencent Technology, I don't know where he raised so much investment money from, they spend it like water."
"I asked a few friends in the media industry, and they said that a single advertisement from Tencent costs hundreds of thousands of dollars."
Tencent approached hundreds of advertisers and made expedited and confidentiality agreements, which is why their ads were so effective.
"It's still the same old money-spending strategy." Chen Dong couldn't help but sigh. "Mr. Ma seems like a smart man, but why can't he figure out that money can retain mercenary users, but not users who genuinely love the product?"
Lin Zhiyuan also said, "QQ is not profitable yet, but they keep pouring money into it. Now QQ has become a black hole. Do you think their investors will continue to invest in this project?"
"That's hard to say." Chen Dong narrowed his eyes, a ruthless glint in them. "What if their investors don't want to make money, but just want to throw money at us and bring down ICQ?"
Lin Zhiyuan didn't quite understand what Chen Dong was referring to, and looked at him with a puzzled expression.
“What kind of investor is that? Does he have so much money he doesn’t know what to do with it?” Lin Zhiyuan asked.
Chen Dong lowered his head and sighed silently, "There really are investors like that... like the Freemasons."
As soon as those three words were uttered, Lin Zhiyuan and Annie's eyes widened, after all, they had both gone through the Freemasons' torment with Chen Dong.
Lin Zhiyuan has not received any news about the Freemasons for a long time now.
However, Chen Dong had already shared his thoughts on Freemasonry with Annie some time ago, so Annie wasn't too surprised.
She had long harbored suspicions about QQ Penguin Technology's major operation, as Chinese companies have always faced resistance from European and American regulators and free markets.
But this time, Penguin Technology's entry into the European and American markets was so smooth.
This made Annie wonder if there was someone else backing Penguin Technology.
Rather, it is a powerful figure who can persuade market regulators in Europe and America to grant Tencent access to the market. Such a force inevitably brings to mind the Freemasons.
......
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