Chen Dong was unwilling to trust Walmart, and Walmart was unwilling to give up Sony at a loss, so the negotiations were temporarily at a standstill.
“I think we can each take a step back,” Lin Zhiyuan suggested. “Longteng Electronics has a very wide reach, and it has developed and is developing quite a few products.”
Kroz and Chen Dong looked at him at the same time. Lin Zhiyuan continued, "This is the first time our two families have tried to cooperate, so we must have many concerns. Why don't we narrow down the scope of our cooperation?"
Everyone in the office looked at him with even greater confusion.
"What I mean is that Walmart still has a distribution agreement with Longteng Electronics, but not with Longteng Electronics as a company; it's with the iPod product."
Longteng Electronics is too large for Walmart to swallow whole.
Moreover, Chen Dong was also wary of Walmart.
Walmart, on the other hand, is very wealthy. When it comes to signing consignment agreements, they usually sign with large companies to distribute all their products, which solves the problem once and for all.
“I agree with this idea,” Chen Dong said directly.
Kroz had no objection. "The product we're interested in is the iPod, so I agree."
"In that case, let's just state our terms." Chen Dong was a straightforward person.
"Longteng Electronics can sign Walmart as its first reseller on only two conditions: First, we cannot cut off our own arm by removing products from Amazon."
"Secondly, Sony and Longteng Electronics are competitors in the field of digital music players. I don't care about other products, but if Walmart wants to sign the iPod, it must remove IDS from its shelves. This is the bottom line, and I will not budge."
Kroes was in a dilemma. Sony had its own stores in Europe and America. Although Walmart did not have a distribution agreement with Sony, Sony's MP3 products sold very well in Walmart stores.
“I cannot make a decision on this matter on my own,” Kroz said sincerely. “I must go back to headquarters and discuss it with the company’s senior management before I can give you an answer.”
Chen Dong nodded, hinting, "However, Longteng Electronics is constantly launching new products, and there are many independent distributors who want to cooperate."
"Your company says I have to wait, but how am I supposed to know how long I have to wait?"
Kroz gave Emma a look, and Emma immediately understood. She took a document out of her briefcase and said, "I think we can sign a letter of intent first to confirm that both parties are sincere in their willingness to cooperate."
"Rest assured, Walmart is very much looking forward to cooperating with Longteng Electronics."
With the contract in hand, Chen Dong had gained another bargaining chip.
After the Walmart employees left, Lin Zhiyuan was all smiles.
"How was my performance just now?" Lin Zhiyuan asked.
Chen Dong gave a thumbs up, "Excellent! You have the potential to be a top-tier actor!"
They don't care whether they can cooperate with Walmart or not, since they already have Amazon as a trump card.
Although this is the most difficult time for Amazon, Chen Dong has great confidence in the company.
However, Chen Dong couldn't convince others to trust Amazon. So, the two of them playing good cop and bad cop was a test of Walmart's bottom line and their sincerity in the cooperation.
Incidentally, we also obtained a letter of intent for cooperation from Walmart.
"Having obtained Walmart's letter of intent for cooperation, we'll have more leverage when negotiating with media companies." Chen Dong held the bargaining chip in his hand, his eyes darkening.
The online music website they developed is just a shell; it needs to acquire copyright resources from record companies and media companies and integrate these resources before it can be launched.
However, Longteng Electronics had previously been involved in lawsuits with several record companies in Europe and America. As the saying goes, enemies are especially hostile when they meet. If Chen Dong didn't have any leverage, how could he dare to come to them seeking cooperation opportunities?
They now have several months' worth of iPod sales data and online music downloads, which proves the strength of the iPod product.
The signing of a letter of intent with Walmart demonstrates the future potential of the iPod.
Coupled with Amazon's previous commitment to promote the iPod across all platforms, this proves that online sales of the iPod are not hindered.
iPod is a music player. If it can cooperate with media companies, it can ensure the legal authorization of digital music downloads on the one hand, and on the other hand, it can give media companies an additional revenue stream from paid downloads of their music copyrights.
With the online music website being developed by United Dragon Music, combining online and offline channels, Dragon Music aims to become the most successful digital music operator in Europe and America.
"Tell Annie that the collaboration with the media company is now in her hands," Chen Dong said to Lin Zhiyuan.
Lin Zhiyuan took the contract and said, "Understood."
The two months agreed upon with Xiang Feng are almost up, but the traffic on Amazon's official website has not improved. Xiang Feng is waiting for the so-called turning point that Chen Dong mentioned.
After waiting for a long time, all we got was news that the media company and Longteng Company had reached a settlement.
The executives on the Asia tour were quite taken aback when they heard the news.
When they initially chose to invest in projects, they turned their backs on Sony and joined Longteng Electronics. Even when Longteng Electronics faced copyright lawsuits, Asia Travel Capital still invested in it.
After winning the lawsuit, the media blacklisted Longteng Electronics, but Asia Travel Capital entered a honeymoon period of cooperation with Longteng.
Longteng Electronics has spent a lot of money on several large-scale promotional events in Europe and America, as well as on Asian travel.
The media industry had just declared its irreconcilable differences with Longteng Electronics when Asia Travel Capital swayed Longteng Electronics to the skies, making the media companies extremely envious.
Asia Travel Capital is a long-established investment firm known in the industry for its high ethical standards. This investment in Longteng is tantamount to offending the media at the same time.
"Xiang Feng!" Uncle Delimu came to settle accounts with him. "What's going on with Longteng Company? One minute they were fighting fiercely with the media, and the next they're cooperating with someone else."
Delimu is the general manager of Asia Travel Capital and also Xiang Feng's mentor.
"Teacher," Xiang Feng said, hanging up the phone with a troubled expression, "I was just about to contact Chen Dong. I really don't know what's going on here."
“Forget it, you should just go to Longteng.” Delimu continued, “If Longteng really intends to cooperate with the media company, their project is probably quite large.”
"The movements of Longteng Company may affect our future investment direction."
The media company and Longteng have a long-standing feud that is difficult to resolve. If the news from Longteng is true, it can only mean that their collaborative project is very attractive.
Capital only cares about money, not people. If Longteng can't offer them enough incentives, why would media companies put aside their old grudges and cooperate with Longteng?
......
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