I stayed in Shenzhen for a while.
The day finally came for the supermarket to open.
For this reason, Chen Dong specially asked Jiang Fei to buy a lot of firecrackers.
When a supermarket opens, it's always decorated with lanterns and colorful streamers, and the sound of gongs and drums fills the air.
The media has been continuously promoting the supermarket in recent days.
The goods that Chen Dong had Ma Guoliang arrange for have all arrived. He checked each batch of orders to confirm that the amounts were correct.
The supermarket has over a hundred employees.
Such a large supermarket naturally requires a large workforce.
They also meticulously designed the supermarket's interior, and Chen Dong personally attended the opening day.
Several media outlets hired professional reporters to cover the event. The supermarket's selling point is its huge size and wide variety of affordable goods.
Buying goods in a supermarket is cheaper and has a wider selection than buying them in a retail store.
Before the crowd was the supermarket entrance adorned with red ribbons and large red Chinese knots. As soon as the opening time arrived, people were arranged to tear down the knots, while newspaper reporters stood by taking photos like crazy.
"Congratulations, Mr. Chen!"
Whether they knew him or not, everyone came up to greet Chen Dong.
"How much money do you think our supermarket can make on its first day of operation?"
Chen Dong asked Ma Guoliang, who was standing next to him.
"this……"
Ma Guoliang didn't dare to say a word.
To put it bluntly, if the sales target isn't met, Chen Dong will feel disappointed.
At the very least, wouldn't that be embarrassing for the boss?
He chose to compromise.
"A lot of money, right?"
Wow!
Upon hearing this, Chen Dong glanced at Ma Guoliang and said, "Are you trying to play games with me?"
There's a give and take.
Ma Guoliang held his file folder seriously, staring straight ahead, not intending to continue the topic.
He trusts his boss wholeheartedly. Today is the first day of business, and four out of five newspapers are reporting on the opening of their supermarket.
Isn't this momentum big enough?
The moment the headline "Billionaire" appears, the newspaper sells several thousand more copies.
So, the huge crowd outside the mall didn't just appear out of thin air.
The two of them were standing inside the building, looking down from above, and could see that outside the supermarket, there were many reporters surrounding the entrance.
You can also see the people outside, all kinds of faces, men, women, young and old, countless in number.
Chen Dong wasn't wearing formal attire today; he was dressed casually.
He planned to blend into the crowd and see what ordinary people thought when they shopped at the supermarket.
"Let's go and find out what the people are like."
Chen Dong led Ma Guoliang, mingling with a group of people shopping at the supermarket.
The supermarket's space planning is also very reasonable.
Chen Dong designated the first floor as a sales area for daily necessities, taking consumer psychology into consideration.
Think about it, ordinary people come to the supermarket to buy things they need for daily life.
Or they might buy watches or other luxury items.
What if you put a high-end section on the first floor that specializes in selling imported goods? When customers walk into the mall and see that a necklace costs hundreds or thousands of RMB, they'll be so scared that they'll just turn left and leave by car.
Another point Chen Dong believes is that ordinary people are very willing to accept expenses related to daily necessities such as firewood, rice, oil, salt, food, clothing, and daily necessities.
They have an innate desire to buy.
Perhaps a consumer simply comes to the supermarket to buy clothes.
But as he passed by the electronics section, he remembered that his rice cooker was no longer working. He went in for a quick look, and left happily with the rice cooker in one hand and the new clothes in the other.
Therefore, Chen Dong put some thought and effort into placing all these daily necessities on the first floor.
Essentially, it's also for the convenience of people.
As for the basement, he designated several large spaces.
The goods on the basement floor mainly focus on fulfilling spiritual needs.
For example: art paintings, imported decorations, imported food, and some high-end appliances and other relatively expensive items.
Similarly, the profits from these imported goods are also quite substantial.
To put it simply, when you go to the China World Trade Center to buy imported goods, you need foreign exchange certificates, but here, you don't need any foreign exchange certificates.
The cost price of goods on the basement level is not high, but they usually have added value. For example, people in this era have been exposed to foreign cultural influences, and Chinese people have begun to be enlightened by art.
If you only consider the cost of paint and paper, a painting might only cost a dollar or two. However, if you convert the artist's effort, time, and other resources into the value of the artwork, a painting can sell for tens, hundreds, or even thousands of dollars.
This is also why Chen Dong values the merchandise on the basement level more.
As people's living standards improve and they have more money in their pockets, their material needs have become saturated, and they begin to pursue spiritual fulfillment.
Buy only the expensive ones, not the right ones.
Such slogans were shouted loudly in this era.
This is especially true for those who are new to the business world, such as those who have just started investing in stocks.
It is foreseeable that more and more consumers will flock to the basement level in the future.
Chen Dong has already begun to plan ahead.
They followed behind the crowd, wandering around aimlessly.
As Chen Dong and Ma Guoliang strolled around the supermarket, they occasionally heard exclamations of surprise.
Something like, "Wow, so many things! Everything you could want!"
"I've never seen this before, it's very novel."
They were both secretly pleased with these kinds of things.
It seems that consumers are quite satisfied with the supermarket's products. Chen Dong plans to have some people fill out a survey report after the store opens to see what valuable opinions consumers have about the supermarket's management and operation.
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