In his investigation report, Guo Fengsheng surveyed all the air conditioner brands in the Makino City shopping mall and listed the advantages and disadvantages of each brand.
For example, spring orchids and ancient bridges.
Both of these have the advantages of high brand awareness, a large number of buyers, and high market penetration.
The disadvantages are also similar: poor after-sales service, slow installation, and high price!
Guo Fengsheng also listed the advantages and disadvantages of other brands. Lin Yifeng finished reading the investigation report and squinted slightly.
"Brother Feng, what do you think?"
There are 7 air conditioner brands in Makino City.
There are three types of imported products: Samsung, Siemens, and Panasonic.
Lin Yifeng immediately passed on the imported air conditioner.
In the 1990s, foreign goods were extremely expensive, and Lin Yifeng couldn't afford foreign air conditioners.
Among domestic brands, Lin Yifeng also passed on the ubiquitous Chunlan and Guqiao, and his attention lingered on the Midea and Gree brands.
In 1992, Midea and Gree had already started making air conditioners.
Midea entered the air conditioning industry in 1990, while Gree only entered the industry this year.
"Midea or Gree, which would you choose?"
"I personally feel that both of these niche air conditioner brands are fine, but if I had to choose, I would probably choose Gree."
Guo Fengsheng grinned sheepishly: "Because Gree is cheaper. I've investigated Gree; it's a company that was only established last year and urgently needs to gain market share, so their air conditioners are cheaper."
"Each air conditioner costs around 5,000 yuan, which is 1,000 yuan cheaper than Chunlan and Guqiao!"
Gree?
Speaking of Gree in 1992, was Dong Mingzhu already there?
Lin Yifeng has no personal preference between Midea and Gree. Since Guo Fengsheng was asked to conduct the investigation, Lin Yifeng will naturally choose to believe the results.
"If you doubt someone, don't use them; if you use someone, don't doubt them"—this is one of Lin Yifeng's principles for employing people.
"Okay, you've worked hard these past few days. Take a rest tomorrow, and I'll give you another task the day after tomorrow."
"What's so hard about it? I've found that being out and about these past few days is much more interesting than going to class."
Guo Fengsheng didn't feel it was hard work; he only felt it was full of challenges.
"Haha, alright then, since you don't find it tiring, I won't stand on ceremony."
Lin Yifeng gave Feng Sheng another task.
Establish a membership system.
Lin Yifeng's quality control upgrades for Wallace and Mixue Ice Cream are divided into four parts.
The first part is the store renovation and upgrade, which simply means installing air conditioning, televisions and telephones to enhance the image of Wallace and Mixue Ice Cream.
The second part is to launch a membership system.
Memberships are all too common in later generations.
Later generations wished that all shops would adopt membership systems to bind consumers.
But in those days, there was no membership system. When Guo Fengsheng heard Lin Yifeng ask him to develop a membership system, he was completely dumbfounded.
"Brother Feng, what's a membership?"
"Simply put, it refers to members who have joined the association."
"You can think of Wallace as an organization, and members who join this organization will receive some extra benefits."
"For example, you can buy a package at a 10% discount and make phone calls using Wallace's landline for free."
Lin Yifeng intended to groom Guo Fengsheng: "You boldly formulate the membership system, and show it to me after you've done it. I will tell you what you can and cannot do."
"Don't worry, just go for it."
"Okay, Brother Feng, I'll give it a try."
Guo Fengsheng nodded, and he enthusiastically went to try to develop a membership system.
Compared to Guo Fengsheng, Zhou Xuelan's investigation was much slower.
On May 18th, Zhou Xuelan finally completed her investigation of the television set and telephone and handed over an investigation report to Lin Yifeng.
Compared to Guo Fengsheng's investigation report, Zhou Xuelan's was obviously inferior. However, Lin Yifeng's role for Zhou Xuelan was that of a secretary, and assigning her to investigate television sets and telephones was an extra task.
Televisions and telephones were considered luxuries in those days, but they were much cheaper than air conditioners.
In 1992, a 21-inch color television cost between 2,000 and 3,000, which was more than half the price of an air conditioner.
For example, one of the state-owned factory shops that are about to be auctioned off in Makino City is a state-owned factory that manufactures color televisions.
"Let's choose Changhong. It's an old brand and not expensive, just over 2,000 yuan."
Lin Yifeng decided on the Changhong brand for the color televisions, seven sets for a little over 14,000 yuan.
As for the telephone.
Telephones are cheap; a landline phone costs only 200 yuan.
However, the initial installation fee for a landline phone is very expensive, costing four to five thousand yuan.
The initial installation fee wasn't reduced until 1994, and it wasn't until the year 2000 that the government abolished it.
If Lin Yifeng installs 8 telephones, the initial installation fee will be a huge expense.
Faced with an initial installation fee almost the same as that of an air conditioner, Lin Yifeng decided to install only 7 units, just like with televisions.
Mixue Ice Cream and Wallace on Pojie Street share one telephone and one television.
Of course, the air conditioning is not shared; both shops will have their own air conditioning units.
Eight air conditioners (six Wallace stores and two Mixue Ice Cream stores), with a budget of just over 40,000 yuan.
Seven color televisions, with a budget of just over 14,000 yuan.
Seven telephones, initial installation budget of 35,000 yuan, landline budget of 1,400 yuan.
Lin Yifeng roughly estimated that upgrading the quality control of Wallace and Mixue Ice Cream would cost a little over 90,000 yuan.
Compared to the previous budget of 120,000, it is much less.
"It saved 30,000 compared to the previous budget, not bad!"
Lin Yifeng breathed a slight sigh of relief upon seeing the budget quote.
Saving 30,000 yuan means you can still open another Mixue Ice Cream store.
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