Chapter 255 The Preparatory Work for the Magazine/Newspaper



Xu Qingyi, sitting on the sofa next to the table, looked at Lin Xiaolu with suspicion.

He was also very curious about where the girl came from.

Lin Yifeng nodded in satisfaction.

Although he didn't understand Meng Lulu's choice of people, Lin Yifeng could probably guess from the tone of the person Meng Lulu sent over that Lin Xiaolu was the person Meng Lulu and her group were using to find incriminating evidence against high-ranking officials.

"Qingyi, go find a hotel for her to rest first."

"Lin Xiaolu, you should be waiting for Meng Lulu's notification, right?"

Lin Yifeng looked at Lin Xiaolu.

The other person nodded blankly.

Now that Meng Lulu has already arranged this matter, he doesn't need to worry too much.

Meng Lulu naturally had a way to bring down Wang Chengyun.

Now he only needs to handle things in Makino City.

Two more days passed, and nothing happened in Shuiyun Town.

Since Lin Yifeng and Wang Chengyun had a falling out at the meeting, Wang Chengyun has disappeared and stopped asking for any more meetings.

However, Bai Yejin also mentioned that recently many leaders from Baiyun Town have been frequently visiting the school.

Although Lin Yifeng didn't know what Wang Chengyun was up to, he still told Bai Yejin and the others to be careful and try not to pay any attention to the people from Shuiyun Town government.

Of course, Lin Yifeng's stay in Muye City wasn't just to deal with Pang Donglai's matter.

Before that, he had another big event that he had been preparing for a long time.

Magazines and newspapers!

Lin Yifeng has been paying close attention to this matter recently.

The reason is simple: in the era before the internet, people generally only had a few ways to obtain information.

The casual conversations of those around me, the daily newspapers, the news on television, and the radio stations.

The latter two, whether it's television news or radio, are too expensive.

With Lin Yifeng's current financial resources, even if he went bankrupt, he still couldn't produce a television news program or build a radio station in Muye City.

More importantly, advertising on television costs money every second.

The exorbitant price was simply too much for Lin Yifeng to bear, not to mention the prime-time advertising slots where he wanted to maximize profits.

The latter, radios, while cheaper than televisions, were not very effective. Apart from people listening during the morning and evening hours, few people paid attention to them in an era when radios were not yet widespread.

Newspapers and magazines are undoubtedly the most profitable option at present.

Moreover, Wallace's spending habits were not low by today's standards. In an era with low literacy rates, newspapers and magazines were primarily aimed at those who could afford to read.

These people, who receive subsidies and come from relatively well-off families, can generally afford to have one Wallace meal and one Mixue Ice Cream meal per month.

It can be said that Lin Yifeng has accurately targeted his consumer group.

This is the group of students he wants.

In any era, students' money is the easiest to earn; this is a fundamental truth that remains unchanged.

"It's time to acquire a newspaper for publicity."

Lin Yifeng flipped through the newspapers in his hand, his expression gradually becoming serious.

Having already experienced being betrayed by Feng Xinhe's newspaper.

This further fueled his desire to control public opinion.

These days, newspapers and magazines are not as heavily regulated as they will be in the future.

Given the money, they are very likely to break the law and forcibly fabricate fake news.

If any company from outside the province sets its sights on Lin Yifeng's business in the future, they will definitely have to put a lot of effort into public opinion control. Lin Yifeng must nip this danger in the bud.

The next day.

Lin Yifeng drove to Shanyang City.

The reason it's not in Makino City is ultimately because the entanglement between newspapers and magazines in Makino City has become quite sophisticated.

Although the three major newspapers in Makino City do not have the same influence as the leading newspaper, the people of Makino City will mostly choose these three newspapers when the People's Daily is unavailable.

The three newspapers in Makino City certainly have no intention of selling themselves in the short term.

On the contrary, the booming success of Wallace and Mixue Ice Cream gave them hope for future growth and expansion.

Even if Lin Yifeng wanted to buy it, these three companies would ask for an exorbitant price.

After all, in the hearts of the people of Makino City, no other newspaper could shake their position.

Upon arriving in Shanyang City, Guo Fengsheng was already waiting at the entrance to the city.

After picking him up, Lin Yifeng drove straight to the outskirts of Shanyang City.

On the way, Guo Fengsheng flipped through a newspaper in his hand, still somewhat hesitant.

"Brother Feng, do we really want to acquire the newspaper so soon?"

Guo Fengsheng, who attended a vocational high school, knew very well that if Wallace and Mixue Ice Cream wanted to grow bigger in the future, they would have to get involved in these things sooner or later.

He even understood Lin Yifeng's vision for the future, and that advertising on television and radio would be essential in the future.

More importantly, mastering these skills would also be of considerable benefit to Fat Donglai, which Lin Yifeng was still planning.

However, the construction of Pangdonglai will still take some time. From Guo Fengsheng's perspective, he felt that Lin Yifeng was being a bit too hasty.

Once their cash flow stabilizes and they have more surplus funds, they can acquire an established newspaper instead of buying one now and nurturing it gradually.

Lin Yifeng placed his hands on the steering wheel and waited quietly for the red light at the intersection.

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