This time they have a good chance of surpassing Donglai and taking the top spot in sales this month.
Lin Yifeng, seeing the expectant looks on the two of them, teased them from the side.
"You guys are comparing your Dong-ge?"
"Are you all crazy? Or am I crazy?"
Guo Fengsheng, however, spread his hands in rebuttal.
"Brother Feng, you're wrong about that!"
“We’re all running promotions, but Dong Ge’s side only has supermarkets.”
"No matter how we compare, we can't possibly lose to the supermarket, can we?"
Xu Qingyi nodded in agreement.
Originally, Lin Yifeng wanted to have the entire Pang Donglai chain participate in this event, but then he thought about it again and realized that, apart from the supermarket prices, which were under his control, Pang Donglai's other businesses were also involved.
The rest were outsourced to local businesses in Makino City. Some of these businesses are small-scale operations, and if they were to offer a 5% discount, their profits would likely be minimal.
Therefore, Lin Yifeng did not put this pressure on them, but instead transferred it to the supermarket.
Although Pang Donglai Supermarket has always outsold Mixue Ice Cream and Wallace, it has become difficult for the supermarket to keep up with the two brands after several stores opened in the shopping mall.
The reason why Pang Donglai was able to surpass Mixue Ice Cream and Wallace to become Lin Yifeng's most profitable business is due to the combined profits from other merchants.
It can be said that about 60% of Pang Donglai's revenue comes from the products on the first to third floors, and 40% is taken by the Pang Donglai supermarket.
During holidays and festivals, people mainly frequent the supermarket on the fourth floor of Pang Donglai.
Xu Qingyi and Guo Fengsheng are very confident that they can surpass Donglai's supermarket and become the top performer this month.
However, both of them overlooked one point.
That's the allure of discounts for housewives.
After the 5% discount was introduced, Pang Donglai Supermarket was basically sold out every day, and sometimes Donglai's restocking volume could not keep up with the sales volume.
Donglai looked at the two of them and sighed deeply.
"This week's temperatures aren't as high as during the Spring Festival period."
"It's just a so-so 500,000."
Upon hearing this, both Guo Fengsheng and Xu Qingyi laughed.
Guo Fengsheng secured a weekly quota of 1.3 million for Mixue Ice Cream.
Even excluding membership fees, Mixue Ice Cream in the four cities earned nearly 800,000 yuan a week in profits alone, and breaking 4 million yuan this month will be a piece of cake.
If you're lucky, five million might be enough to compete with Wallace.
Not to mention Xu Qingyi's side, although Wallace's sales volume is not as high as these two companies, they have made 1.5 million yuan just from the promotions. Including membership fees, they will most likely break through 5 million yuan in profit this month.
Donglai quoted 500,000, and the two exchanged knowing smiles.
With 500,000 yuan, the supermarket's monthly revenue would be at most 3 million yuan. Including other floors, Pang Donglai's monthly income would only be a little over 6 million yuan.
To put it bluntly, if they put in some effort, they might actually be able to surpass Pang Donglai's profits.
But Lin Yifeng realized that Donglai had only told half the story; he only mentioned a profit of 500,000.
Lin Yifeng raised an eyebrow.
"Single profit?"
Donglai nodded. After all, Pang Donglai itself is known for its high-quality and low-priced products. The profit margin on vegetables is not very high; it relies on volume. The larger the volume, the more money you make.
How much is the membership fee?
When Lin Yifeng mentioned this, Donglai smiled broadly.
"Membership fee?"
"That's hard to say!"
"I estimate that members have spent around 1 million yuan so far."
After these words were spoken, the room fell into a brief silence.
Guo Fengsheng stared blankly at Xu Qingyi as she looked towards Donglai.
Membership fee?
One million?
If we calculate that each membership at Pang Donglai costs 30 yuan, Pang Donglai already has more than 33,000 members.
Moreover, Makino City alone has a population of nearly five million, and Pang Donglai has registered more than 33,000 people, so there is still a lot of room for growth.
Donglai looked at Guo Fengsheng and Xu Qingyi, his smile growing even brighter, as if this was the moment he had been waiting for.
"Brother Feng, what I just mentioned was only the profits from Pang Donglai for those who didn't become members."
"This week, our profits from just one member reached 900,000."
"The total profit for the week was 1.4 million. Of that, there is still a 100,000 yuan credit limit for membership fees that has not been used yet, and this is still accumulating."
Upon hearing this, Guo Fengsheng and Xu Qingyi could no longer remain silent.
"Brother Dong, are you going around recruiting people to sign up for memberships?!"
"What the hell? Around a million? Nine hundred thousand are already gone?"
Lin Yifeng was not surprised by this.
He estimated that the number of members at Pang Donglai Supermarket should exceed 100,000 this month. After all, everyone comes to supermarkets, and if you frequently buy things from door to door, you will definitely get a membership card.
To Lin Yifeng's surprise, of the one million yuan membership fee, nine hundred thousand yuan was spent, which meant that he spent whatever amount he paid at the supermarket.
Don't be fooled by the fact that Donglai didn't beat Xu Qingyi and Guo Fengsheng in a week. That's because he used up all the money he had paid for as a member. If you really take into account the billing period, by the end of the month, Guo Fengsheng and Xu Qingyi simply won't be able to compete with Donglai.
Lin Yifeng calculated that he had made a profit of nearly five million this week, and if nothing unexpected happened, he should be able to make a profit this month.
They managed to scrape together around forty million.
Setting aside 10 million as working capital to maintain the market, 30 million should be enough for the initial investment in the university town.
"Brother Feng, how much do you have for topping up your card?"
Guo Fengsheng asked Lin Yifeng in a low voice, wanting to see how Lin Yifeng was doing.
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