Since we've already laid so much groundwork in Shanghai, why not take this opportunity to open a shop there, a luxury brand store?
The best way to expand the scale of luxury stores is to open such high-end stores in first-tier cities.
Pacific Department Store is not yet fully built, so this is definitely the best opportunity to move in.
In two more years, when Xuhui District has developed further, it will be difficult to find a suitable shop.
Lin Yifeng never expected that Su Xiu's business card would come in handy at this time.
Moreover, the distance between Shanghai and Suzhou is not very far, so Su Enniang can easily travel between the two places. Why not?
Of course, the most important point is that opening a business in Shanghai is guaranteed to make money.
In Makino City and Zhongzhou Province, few people may be able to afford a cheongsam at this price, but in Shanghai, let alone a cheongsam costing thousands of yuan, people might even be willing to pre-order one costing tens of thousands of yuan.
"Manager Duan, it's like this."
"I want to lease a prime location here for five to ten years and open a shop."
"In this regard, do you see if there are any suitable positions?"
Lin Yifeng's tone was unusually serious.
Duan Yusheng was still somewhat taken aback by this sudden surprise.
He was a little confused for a moment, wondering how such a good thing could happen to him.
For a moment, Yu Sheng's anti-fraud awareness was at its peak, and he cautiously probed.
"The main problem is that we can't just give it away whenever we want."
"We still need to verify their qualifications."
"Otherwise, if you drive it for two or three years and then suddenly run away, who can you complain to?"
Lin Yifeng naturally saw Duan Yusheng's disbelief and explained with a smile.
"This is not a difficult thing."
"The main reason is that our shop originated in Suzhou."
"If needed, you can come and see it with us. We should also be able to provide an answer regarding bank statements."
"It's mainly about the storefronts. Are there any locations that haven't been opened yet?"
Duan Yusheng couldn't tell whether Lin Yifeng was telling the truth or not, so he could only take out his business card from his pocket and hand it over.
"Okay, I'll go back and ask for you."
"I'll give you an answer once it's confirmed."
Lin Yifeng nodded.
Based on his assessment of the area, he estimated that renting the shop would cost around 200,000 yuan per year, while buying it would likely be even more expensive.
Lin Yifeng also plans to try signing the contract for five years first, and with the renovation included, it will probably be a little over two million.
Spending two million yuan over five years to promote Suzhou embroidery is not considered an excessively expensive expense.
The most important thing about the luxury goods industry is that, in addition to high prices and brand effect, it also requires a high level of sophistication and a niche appeal.
For example, in the luxury goods market, when comparing a new bag from Louis Vuitton with a bag designed by a former Louis Vuitton designer, most people willing to spend on luxury goods will choose the latter.
First, the former is considered ordinary in their eyes; second, the latter is rare enough and unique enough.
Even if the latter is several times more expensive than the former, many people are still willing to spend a lot of money on the latter.
The area that Lin Yifeng plans to operate is the latter.
Putting everything else aside, just the fact that Su Enniang brought up the name of court embroidery is enough to make many people buy it.
When the time comes, Lin Yifeng can use some scarcity marketing tactics, such as limiting the number of people to a lottery, and Su Xiu will have no trouble gaining a foothold in Shanghai.
Not to mention that old Shanghai is the place where the most people wear cheongsams. Choosing the right market and target audience is more important than spending money on branding.
After this meeting, Lin Yifeng returned to the hotel. He informed Xu Qingyi that he might need some more time before returning to Muye, and then called Su Enniang to inform her about opening a store in Shanghai.
Meanwhile, in the office of the president of Pacific Department Store.
Duan Yusheng sat on the sofa, smoking sullenly, while his boss, Wang Deming, who was not far away, also frowned.
Suzhou embroidery?
"I've never heard of it."
"Yusheng, do you know?"
Duan Yusheng frowned and shook his head.
"I've never heard of it. He said it's a domestic brand."
Although Wang Deming is from Taiwan, he knew his junior Duan Yusheng when they were in school. The two were very close, and they invested in different industries.
Now that Wang Deming is preparing to start a business in Shanghai, the first person he thinks of as a potential partner is his junior, Duan Yusheng.
"Could they be trying to scam us?"
Wang Deming frowned, unsure of how to make a decision.
When they were selecting merchants for Pacific Department Store, many of them were just nominal companies trying to make up the numbers, using various deceptive tactics to try and get them to move in.
Fortunately, Wang Deming brought a professional team from his hometown to conduct the screening. Now, all the companies that remain in Pacific Department Store are enterprises with substantial family assets behind them.
Suddenly, a luxury brand called "Suzhou Embroidery" applied to join the platform, and they were worried that it might be some kind of fake business.
"Try making a phone call."
Duan Yusheng picked up the landline on the table and dialed the number. Soon, a sweet voice came from the other end.
"Dear customer, welcome to call Muye City Suzhou Embroidery."
"What services do you require, sir?"
Duan Yusheng was slightly taken aback.
Wang Deming also looked at Duan Yusheng with a puzzled expression, his eyes full of doubt.
Makino?
Isn't it Suzhou embroidery? How did it end up in Central China?
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