"I'm sorry for the trouble."
Lin Yifeng smiled.
"It's nothing, a minor issue."
"As long as the quality of the advertisement is up to standard, the length of time doesn't matter."
"As long as the film is released this month, the TV station can start airing commercials anytime."
Hearing this, Director Gu finally breathed a sigh of relief.
Upon closer inspection, Lin Yifeng realized that despite Director Gu's youthful appearance, his temples were already quite white.
Lin Yifeng estimated that the director was probably close to forty-five years old.
On the contrary, his son is much older than Lam Yat-fung, and looks to be around twenty-five or twenty-six.
The other party also showed a surprised expression when they saw that Lin Yifeng was so young.
He seemed surprised that the boss who hired them to shoot the advertisement was so young.
Under Lin Huo's guidance, Director Gu also showed Lin Yifeng the finished product of the first advertisement.
You won't believe it until you see it, and what you find will shock you.
Lin Yifeng was somewhat surprised that this short film advertisement, with a total investment of less than 300,000 yuan, actually had the feel of a movie.
The most important factor is the director's use of light.
From the initial dim lighting and red lights that depict an old woman's loneliness, to the later transitions where the lights inside the room gradually brighten and red is ubiquitous.
This combination creates an overwhelming festive atmosphere.
Moreover, this was in 1993, an era when pixel quality was generally low and videos were barely legible enough to make out a person's face. Yet, this director managed to create a film of quality that was in no way inferior to those of films released in the following two decades by piecing together various clips.
"Mr. Lin? What do you think?"
Lin Huo cautiously inquired of Lin Yifeng.
Director Gu and his son, standing nearby, also seemed somewhat worried.
"good!"
"good."
"very good!"
Lin Yifeng praised him repeatedly, and then clapped his hands repeatedly.
"Director Gu is really talented!"
"The way you changed the atmosphere, I feel like you really brought this advertisement to life!"
"What I want is this kind of advertisement that can reach ordinary people and make viewers feel a sense of everyday life!"
Upon hearing this, Director Gu was quite excited, and a bright smile appeared on his face.
It must be said that his choice of angle and atmosphere was correct.
As a brand that is closer to people's lives, Wallace doesn't need high-end packaging; what it needs is an ordinary yet down-to-earth atmosphere.
Making an advertisement look ordinary yet not so ordinary requires a lot of directorial skill.
The first finished product we've provided only needs a little processing before it can be sent directly to television for broadcast.
After hearing Lin Yifeng say that, Lin Huo also showed a bright smile.
At least Lin Yifeng's approval of this matter proves that he did not choose the wrong person.
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