To put it bluntly, the quality of the goods doesn't really matter. As long as you provide enough of a sense of occasion and the proper service, these people will definitely go crazy for you.
In just two days, hundreds of Suzhou-embroidered cheongsams were sold, including a cheongsam specially made by Rong Enniang, which sold for over ten thousand yuan.
The sense of ceremony conveyed by a cheongsam costing over ten thousand yuan is completely different.
There is no packaging or design, only the simplest quill pen and postmark, leaving the customer's exclusive mark on the cheongsam box.
Especially the waiter's comment.
"Dear VIP No. XXX, we will provide you with in-home service for your cheongsam. If you need to rest, we will continue to keep it tailor-made for you."
These words immediately aroused the spending desires of even more wealthy women.
Lin Yifeng deliberately set this up for them to see.
Let them know that each cheongsam price corresponds to different services, making them curious about the more expensive cheongsams later on, and unable to resist spending money here.
Suzhou embroidery achieved a turnover of over two million yuan in Shanghai in just three days after its opening.
This figure was reported to Duan Yusheng and Wang Deming through the Pacific Department Store's finance department.
They were both stunned.
They knew that Lin Yifeng was good at making money and very capable of making it.
But Lin Yifeng's move to open a shop wasn't about making money; it was more like he was digging in with a net to scoop money out of the store.
His earnings in just three days exceeded the combined earnings of several shops on the luxury shopping street for half a year, and the price was still rising, showing no signs of stopping.
Not only that, Lin Yifeng also arranged for the custom-made Tang suits and Zhongshan suits with Rong Enniang, preparing to start reaping the male market in Shanghai next month.
Wang Deming sat in his office, smoking, and looked at Lin Yifeng with a troubled expression.
"Yifeng, why don't you teach me how to open a shopping mall?"
Lin Yifeng quickly made polite remarks.
"No, no, no, Brother Wang, aren't you just trying to flatter me to death?"
Duan Yusheng immediately stepped forward and looked Lin Yifeng up and down.
"I'm not kidding, I'm serious."
Seeing the serious expressions on their faces, Lin Yifeng could only smile wryly and decline.
"Brother Wang, Brother Duan, are you guys kidding me?"
"Neither Wallace nor Mixue Ice Cream has made any money; in fact, we're losing money now."
"Should I teach you?"
"You should be the ones teaching me."
Speaking of this matter, Lin Yifeng still felt a bit of a headache.
Suzhou embroidery was certainly successful, but it was inevitable. Luxury goods were relatively scarce in the area, and the emergence of Suzhou embroidery brought a sense of novelty to the local wealthy.
Once the novelty wears off, Suzhou embroidery can enter a normal operating phase.
As for Mixue Ice Cream and Wallace, they gave Lin Yifeng a bit of a headache.
His two most stable businesses have yet to gain traction in the Shanghai market.
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