Chapter 73 Mixue Ice Cream Shop, Opening for Business!



"They just left like that?"

Bai Yejin blinked and looked at Lin Yifeng, feeling that Lin Yifeng had been lying to her before.

Lin Yifeng is definitely not as innocent as he appears.

"Yeah, are they going to fight us?"

“If McCauley fights with us, that’s considered causing trouble. When the police arrive, they won’t just give them a few words of advice like they did before.”

Lin Yifeng took it for granted, but Bai Yejin's eyes darted around, clearly not readily agreeing with Lin Yifeng's words.

"There's something off about your gaze."

Lin Yifeng looked at Bai Yejin warily and whispered to her, "Bai Yejin, do you know which two profound sayings Grandpa Jin said?"

"Master Jin? Jin Yong? I haven't read many martial arts novels."

Bai Yejin asked curiously, "Lin Yifeng, just tell me which two wise sayings you mean. Don't test me; I don't know."

"First: Women shouldn't be too smart; they should learn to play dumb."

"Secondly: The more beautiful a woman is, the more she should learn to listen to men."

Lin Yifeng casually made up a couple of wise sayings from "Master Jin", and Bai Yejin, who hadn't read many martial arts novels, actually believed him and nodded, looking thoughtful.

"Let's go. We need to get ready. We can't let McCauley have too much of a comfortable time these next few days."

Seeing that Bai Yejin was still thinking, Lin Yifeng smiled and led Xu Qingyi into the Wallace shop.

He was about to launch a second wave of attacks on McCauley.

...

Wallace's first offensive against Macburg was a combination of discounts and promotions.

In essence, it's a combination of Crazy Thursday and Wallace Movie Month.

The first wave of the offensive was very effective. After Lin Yifeng drove away Ma Wenhong, the troublemaker, long queues formed again at the entrance of Wallace.

This long queue had more people than when Wallace opened.

Moreover, Lin Yifeng saw not only young students in this long queue, but also some middle-aged people.

Middle-aged people are not typically Wallace's target market, but the fact that they are queuing up outside Wallace stores these days is clearly a sign that they are attracted by Crazy Thursday or Wallace Movie Month.

Lin Yifeng's next offensive strategy for Wallace is "collaboration + influence".

As for the mourning hall in front of Mikeburg's shop, it wasn't an offensive move at all, but rather something Lin Yifeng deliberately did to annoy Mikeburg.

A month and a half ago, Lin Yifeng returned to his student days in 1992, where he broke up with his first love, Tang Yuxia, and met Bai Yejin through Tang Yuxia.

In just one and a half months, Lin Yifeng started from scratch and built Wallace, a fried chicken and burger restaurant.

Wallace currently has two stores in operation: the Hebei Vocational University store and the Pojie store.

The other four branches are currently under renovation, and if it weren't for the slight delay caused by the Macburg issue, they should be open by now.

Wallace has six stores, but Lin Yifeng owns seven.

Another shop, located next to Wallace (Pojie Store), started renovations around the same time as Wallace (Pojie Store), but has never opened for business.

This shop is called Mixue Ice Cream.

Lin Yifeng's second offensive was related to Mixue Ice Cream.

In later generations, collaborations between different brands, and even different types of products, became all too common.

For example, Honor of Kings collaborated with Bruce Lee, and Genshin Impact collaborated with KFC, etc.

But in the early 1990s, when everything was just beginning to flourish, Liandong was considered a top-tier business operation for entrepreneurs who were just starting out.

Lin Yifeng's second offensive was to collaborate with Mixue Ice Cream to build the brand and enhance its commercial value.

Wallace's shop wasn't very big, but after Lin Yifeng brought Xu Qingyi and Bai Yejin in, the shop suddenly felt crowded.

"Good morning, store manager!"

Wallace's Broken Street store has five employees, including Xu Wanxia. Although they know that Lin Yifeng is the owner of Wallace, Lin Yifeng asks them to call him store manager, not boss.

"Move everything you've prepared to the next room!"

Lin Yifeng instructed two employees and Xu Qingyi to begin moving the betrothal gifts toward Wallace's. Seeing this, many customers in line couldn't help but ask:

"What is this for?"

"Hey, Wallace, what are you guys doing?"

"My milk tea, my favorite bubble tea, why has it all been moved out?"

Lin Yifeng was moving things including machines, signs, and a lot of drinks.

The customers in line didn't care about anything else, but the fact that their drinks were being moved out made them very upset.

Today is Wallace's Crazy Thursday, and many customers are queuing up today, not for fried chicken and burgers, but for a drink that's recently become very popular in Makino City.

Wallace's Milk Tea!

"Everyone, don't rush, don't rush."

"We at Wallace plan to put the beverage section next door, creating a store that only sells beverages."

"Look at how long the line is behind you. It's not only a waste of your time, but it's also ruining your mood."

Lin Yifeng smiled as he looked at the long queue and asked loudly, "Dear guests, are some of you here not to buy fried chicken and hamburgers, but to buy drinks, such as milk tea?"

"Haha, I'm just here to buy milk tea, I don't like fried chicken and burgers!"

"Oh, boss, you really understand me. If your store wasn't the only one selling milk tea in the city, I definitely wouldn't have waited in line."

"I like Wallace's ice cream, it's only 30 cents a stick, delicious and cheap!"

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