The dissemination of information requires time and a medium.
In the 1990s, the main ways for the public to obtain information were newspapers and radio.
Wallace did not advertise on radio and television stations, but instead chose to promote his products through advertorials in newspapers.
Feng Xinghe, the son-in-law of the meat processing plant director, immediately informed his father-in-law about Wallace after learning about the matter.
Thus, McCauley was born.
On the surface, it appears that Ma Wenhong was the one who launched Macburg.
In fact, without the strong support of the meat processing plant leaders, even if McCauley had been released, it wouldn't have been so soon!
"What was my father-in-law thinking? How could he dare to use spoiled ingredients?"
After reading Lin Yifeng's manuscript, Feng Xinghe's first thought was that his father-in-law had made a mistake.
The second thing that came to mind was to help my father-in-law tuck himself in.
Since ancient times, Chinese people have always been inclined to protect and conceal the faults of their relatives.
...
Lin Yifeng was unaware that Feng Xinghe was the son-in-law of the Muye City Meat Processing Plant; he only noticed something was amiss from a media perspective.
Even a cunning rabbit has three burrows.
Lin Yifeng couldn't possibly place all his hopes on Feng Xinghe.
After leaving the editorial office of the Muye Daily, Lin Yifeng went to a newspaper and chatted with the owner with a smile:
"Boss, which newspapers and magazines sell best here?"
"The best-selling one?"
The newspaper owner was a middle-aged man with glasses and a receding hairline. When Lin Yifeng spoke to him, he was lying on the newspaper's recliner, legs crossed, leisurely reading the newspaper.
"Southern Weekly sells the best, followed by People's Daily and Guangming Daily. These three newspapers have the highest sales volume."
Southern Weekly, People's Daily, and Guangming Daily are the leading print media in China. These three newspapers have the highest sales volume and are also the most difficult to advertise on.
With Lin Yifeng's current capabilities, he cannot afford to advertise in these three newspapers.
Although Lin Yifeng's manuscript was quite sensational, he couldn't guarantee that all three newspapers would accept and publish it.
"Where's the magazine?"
"reader!"
The most popular magazine of that era was Reader, followed by Story Club and Zhiyin.
Magazines at the Reader level are beyond Lin Yifeng's current advertising budget. He nodded slightly and began flipping through the newspapers and magazines.
*Youth Digest*, *Maxims*, *Popular Cinema*, *Economic Daily*, *Reference News*, *Muye Daily*...
The variety of newspapers and magazines was dazzling to Lin Yifeng. After searching for a while, he finally found two newspapers that were almost buried at the bottom, amidst the shopkeeper's impatient gaze.
One was called "Dahe Culture Daily", and the other was called "Pingyuan Evening News".
The Dahe Culture Daily was founded on August 1, 1991. It was a newly established newspaper that almost no one knew about.
The Pingyuan Evening News was the only newspaper published in Makino City in the evening.
What these two newspapers have in common is that, unless you rummage through them like Lin Yifeng does, almost no one will buy them from under a pile of other newspapers.
"Boss, give me whatever you have, the Dahe Culture Daily and the Pingyuan Evening News."
Lin Yifeng generously bought all the newspapers from the newsstand, including the Dahe Culture Daily and the Pingyuan Evening News. He took the thick stack of newspapers back to the Wallace River Vocational University store, intending to read them first and then visit them to seek cooperation.
The emergence of McCobble did have some impact on Wallace.
Currently, the sales revenue of the two Wallace stores has dropped from over 5,000 to over 4,000, and occasionally there are days when it falls below 4,000.
Wallace's sales have declined, but Lin Yifeng's wealth growth rate has not slowed down. He now has more than 140,000 yuan in his hands. Based on his current income, he will probably have around 400,000 to 500,000 yuan by the time he graduates.
Mixue Ice Cream contributed the most money.
Back at the Wallace River Vocational College store, Lin Yifeng had just entered the store when Lin Cuilan told him that Xu Qingyi was looking for him.
"Boss, that brat in green said he saw you and wants you to go to Mixue Ice Cream."
Lin Cuilan called Xu Qingyi a little brat. To the twenty-four-year-old Lin Cuilan, the sixteen- or seventeen-year-old Xu Qingyi was indeed a little brat who hadn't even grown up yet.
"oh?"
Lin Yifeng didn't buy a cell phone or a pager; he thought those two things were flashy but impractical.
In the 1990s, he must have been out of his mind to spend more than 20,000 yuan to buy a big brick.
With over 20,000 yuan, wouldn't it be better for him to buy a shop instead?
Even if he doesn't buy the shop, wouldn't it be better for him to use 20,000 yuan to buy half a pound of gold?
As soon as Lin Yifeng entered the Wallace store, he came out again. He quickly walked to the Mixue Ice Cream store and went straight to Xu Qingyi.
"Qingyi, what do you want with me?"
Xu Qingyi was busy unloading things from the diesel tricycle when he saw Lin Yifeng arrive. He hurriedly beckoned to Lin Yifeng, "Boss, boss!"
"Let's go inside the store and talk!"
"oh?"
Seeing Xu Qingyi's anxiety, Lin Yifeng's expression became slightly serious. Could it be that Xu Qingyi had encountered some problem that she couldn't handle?
Upon entering Mixue Ice Cream and arriving at the kitchen, Xu Qingyi first washed her hands and whispered, "Boss, there's a very beautiful woman with extremely fashionable clothes looking for you."
kindness?
She is exceptionally beautiful.
Is your clothing style extremely fashionable?
The image of Tang Yuxia first popped into Lin Yifeng's mind, but he quickly dismissed the idea.
My dear reader, there's more to this chapter! Please click the next page to continue reading—even more exciting content awaits!
Continue read on readnovelmtl.com
