The milk tea was delicious.
If Wei Yuxian hadn't come with a large group of people to worship her ancestors, she would have drunk more than two cups a day.
But now, the founder of the milk tea brand is telling himself that milk tea is not a good thing.
"Hey, I'm here to talk business. How am I supposed to do business with you if you tell me milk tea isn't a good thing?"
Wei Yuxian brushed a stray hair from her forehead, her gaze falling on the boy's white shirt against the backdrop of the setting sun's red glow.
"You're like Wang Po selling melons, praising your own wares. What kind of businessman would belittle his own milk tea?"
The afterglow of the setting sun cast a long shadow of Lin Yifeng. Upon hearing this, Lin Yifeng shook his head and said, "I'm not belittling you, I'm just telling the truth."
"I guess... you're probably here for bubble tea."
Actually, there was no need to guess; it was obvious. Wei Yuxian didn't try to hide anything. Under the setting sun, seeing that no one was around, she explained her purpose.
"You guessed right, I did come for the milk tea."
"Your milk tea is delicious, I really like it."
"I've tried a lot of drinks, including all kinds of coffee from abroad, as well as instant milk tea from Taiwan."
"But only your boiled milk tea is the best for my taste buds."
In 1992, instant milk tea was already popular in Taiwan, but it was almost impossible to find in mainland China. It wasn't until several years later that milk tea shops like Typhoon Shelter appeared in mainland China.
For Wei Yuxian, milk tea was nothing new.
But Mixue Ice Cream's boiled milk tea shocked her.
because...
Delicious!
Yes, it's that simple.
Mixue Ice Cream's instant milk tea has an artificial flavoring taste, which tastes cheap and Wei Yuxian dislikes.
However, boiled milk tea contains no artificial flavorings. It is made purely from milk and tea leaves. Lin Yifeng wouldn't dare say that it's 100% harmless, but at least it doesn't involve any advanced technology or grueling processes.
Mixue Ice Cream's brewed milk tea suited Wei Yuxian's taste buds perfectly, and Xiao Lin, the owner of Mixue Ice Cream, also suited her taste.
Although Lin Yifeng described the harms of milk tea, Wei Yuxian only felt that Lin Yifeng had the heart of a young boy and did not think that Mixue Ice Cream was bad.
"I want to open a bubble tea shop in Kyoto."
Wei Yuxian didn't even go to the restaurant before expressing her thoughts. She looked at Lin Yifeng and asked him:
"Actually, I could open a bubble tea shop in Kyoto. This bubble tea shop could be called Mixue Ice Cream or Summer Ice Cream."
However, I, Wei Yuxian, am not the kind of person who likes to take advantage of others. Therefore, I came to see you hoping to find answers from you.
Wei Yuxian suddenly smiled: "Boss Lin, do you understand what I mean?"
“...”
Wow, they've made franchising sound so high-class.
Lin Yifeng wanted to roll his eyes. Wei Yuxian, if you want to join, then join. Why bring up all this other nonsense?
Admittedly, making milk tea doesn't require much technical skill; with a little effort, you could easily create a summer ice cream parlor.
Later generations saw countless milk tea brands, but Lin Yifeng understood this clearly and didn't care if others created other milk tea brands.
As long as they don't come over like McCauley, actively causing trouble and making things difficult for others, it's fine.
I don't understand what you mean.
Lin Yifeng pretended not to understand: "Milk tea is not a beverage that requires any special skills. Anyone who is willing can definitely learn to make milk tea themselves."
"If Miss Wei wants to open a Summer Ice City, she can certainly do so; Mixue Ice City will not interfere."
Lin Yifeng smiled and said, "Just like when I opened a Wallace in Muye City, someone else opened a Macburg. If you don't open one, someone else will."
"That's why I don't understand what Miss Wei means."
Seeing that Lin Yifeng didn't seem to care at all about her imitating Mixue Ice Cream, Wei Yuxian was somewhat surprised:
"Is Mr. Lin really that open-minded?"
"That's quite rare. It's rare to see such a magnanimous young man who has achieved success at the age of 18."
Wei Yuxian tossed her smooth black hair. She was someone who disliked taking advantage of others, and she proactively suggested to Lin Yifeng:
"Does Mr. Lin know the term 'franchising' from abroad?"
Franchise?
Lin Yifeng still refused Wei Yuxian: "Joining Mixue Ice Cream is completely unnecessary. Joining Mixue Ice Cream means that you have to abide by Mixue Ice Cream's rules and regulations and follow Mixue Ice Cream's arrangements."
"Secondly, you also need to pay a considerable franchise fee, and most importantly, if there are any problems with your branch, or if it has a negative impact on the Mixue Ice Cream brand."
You may also need to pay a penalty to the head office, etc.
"Franchising is about taking advantage of someone else's brand and commercial value. Currently, Mixue Ice Cream doesn't have a brand or commercial value."
Lin Yifeng shook his head: "Let alone the entire Central Plains Province, let alone the entire country."
Even in this small city of Makino, not many people know about Mixue Ice Cream.
"Only students from my alma mater, Hebei Vocational University, know what Mixue Ice Cream is."
Finally, Lin Yifeng pointed to the restaurant ahead and, as they walked, tried to persuade Wei Yuxian:
"I suggest that when you return to Kyoto, you just open a bubble tea shop. You can come up with a name yourself. If you manage it well, it's very possible that you can dominate the entire city of Kyoto."
"Boss, is anyone in the private room at Zuichunlou? Yes, just the two of us."
The decor of the private room at Zuichunlou was quite ordinary in the eyes of Lin Yifeng and Wei Yuxian. Wei Yuxian didn't care about the decor; her interest had shifted from Mixue Ice Cream to Lin Yifeng.
She couldn't quite understand Lin Yifeng.
This 18-year-old boy has a shrewdness in his dealings with people that is beyond his years, but he doesn't have the greasiness of older people.
Even before graduating from school, he went into business and succeeded, creating two brands: Wallace and Mixue Ice Cream.
But there was a hint of pride in his expression, as if he had done something insignificant.
Even though she had already handed the money to him, if the young man had just made up some excuse, Wei Yuxian would have paid to join Mixue Ice Cream without hesitation.
But he said there was no need to join.
I don't understand it at all.
Inside the private room, Wei Yuxian blinked and carefully examined Lin Yifeng. She felt that Lin Yifeng was very capable, at least no worse than some of the children of high-ranking officials she knew.
"In conclusion, franchising is the least necessary thing to do."
Joining a franchise would be too big a move for Lin Yifeng at this point.
The Macburg issue hasn't been resolved yet, and Wallace's four branches haven't even opened. How can he have time to open up franchising opportunities for Mixue Ice Cream?
There's a lot more to franchising than just standing around collecting money.
However, to Lin Yifeng's surprise, after he clearly expressed his opinion, Wei Yuxian actually nodded in agreement:
"What you said makes a lot of sense, so..."
"I've chosen to join Mixue Ice Cream!"
A hint of surprise appeared on Lin Yifeng's face, but what surprised him even more was...
Wei Yuxian said: I am very interested in you as a person.
Continue read on readnovelmtl.com
