The Wallace train station store doesn't have particularly high customer traffic, which is related to Wallace's pricing and the nearby Macburg.
Wallace's pricing was still a bit high for that era, and coupled with the diversion of customers to Macburg, the sales of Wallace at the train station store on the first day did not meet Lin Yifeng's expectations.
"It's not enough to just take down McCauley; we also need to improve Wallace's own competitiveness."
"Simply having a 24-hour opening gimmick isn't enough."
"We need to install air conditioning in all of Wallace's shops, and also install a TV to play cartoons or Journey to the West, etc."
"I think the Romance of the Three Kingdoms didn't exist back then."
The air conditioner was there to elevate Wallace's image, while the television was used to attract customers.
It's already late April, and the weather in Muyang City, Central Plains Province, is gradually getting warmer. Installing air conditioning in Wallace's stores would make the environment more comfortable.
For Wallace's main consumer group, they prefer to stay inside Wallace stores.
Lin Yifeng wasn't afraid of anyone staying at Wallace and refusing to leave, but he was afraid that no one would come to Wallace.
Customer traffic is the most basic element for making money.
Even if your products are excellent, what good is it if there are no customers?
The saying "Good wine needs no bush" is outdated.
Have you not seen how crazy manufacturers in later generations would go for traffic?
For example, the food delivery war between JD.com and Meituan involved such massive spending that delivery riders and users alike were thrilled.
Air conditioning and television are used to retain customers and attract customers, respectively.
Lin Yifeng felt it was well worth spending nearly 10,000 yuan to buy an air conditioner and a TV.
After all, what he needs to do is not only make money, but also build up the Wallace brand along the way.
This can also raise the bar for fried chicken and burger shops.
Your fried chicken and burger shop doesn't even have a TV or air conditioning. How can you compete with Wallace?
...
At six o'clock in the evening, Lin Yifeng still hadn't received any news from Feng Xinghe.
But he was met by Wei Yuxian.
Today, Wei Yuxian changed into a more casual outfit, and she was no longer wearing high heels, but flat shoes.
Her outfit wasn't as stunning as yesterday's, but her charisma was still remarkable.
But Lin Yifeng's attention was entirely focused on what was behind Wei Yuxian.
A middle-aged man dressed as a butler.
"This is Uncle Wolf."
Wei Yuxian did not introduce Uncle Wolf, but directly stated her purpose for coming.
“I’m going back to Kyoto in a couple of days. I’ll be going into the mountains with them tomorrow. Let’s finalize the Mixue Ice Cream franchise deal tonight.”
"I don't know the specifics, you can talk to Uncle Wolf."
Wei Yuxian paused for a moment, then looked at Lin Yifeng and smiled, "Mr. Lin, you can rest assured. I'm not particularly concerned about money; I value people more."
"I told Uncle Wolf that losing money is no problem, as long as we don't get scammed."
"So, speak boldly and fight for your own interests!"
? ? ?
Are you fucking kidding me?
Lin Yifeng almost turned into the "old man's phone on the subway" expression. Having lived two lives, this was the first time he had ever seen Wei Yuxian's negotiation style.
What does it mean to fight for your own interests?
You're making me sound like a shrewd businessman.
Lin Yifeng didn't know what to say. He could only smile at Uncle Wolf and then lead him to a secluded space to discuss Wei Yuxian joining Mixue Ice Cream.
Lin Yifeng is quite familiar with franchising and is very skilled at writing rules and regulations.
Lin Yifeng only had four main requirements for joining Mixue Ice Cream.
First, sufficient funds are required. The decoration style of Mixue Ice Cream stores must be consistent. If you do not have a certain amount of funds, you will not be allowed to join Mixue Ice Cream.
Secondly, the service attitude must be consistent. The requirements for employees in Mixue Ice Cream franchise stores should be the same as those in the head office, and they should not be different.
Third, food hygiene issues must be taken seriously, and food hygiene and safety problems must be absolutely prevented.
Fourth, we must not damage Mixue Ice Cream's image.
If any of these four requirements are not met, Mixue Ice Cream's main store has the right to revoke the franchise rights of the branch.
As for franchise fees and other expenses...
Lin Yifeng didn't ask for much, and Uncle Wolf didn't even try to bargain.
In Wei Yuxian's words, she wasn't afraid of losing money, as long as she wasn't cheated.
The contract was finalized in less than half an hour, and Lin Yifeng received the first franchise fee from Mixue Ice Cream, 30,000 yuan!
This franchise fee includes the total cost of the contract deposit, etc. The franchise fee is paid annually. At this time tomorrow, the Mixue Ice Cream store in Kyoto will still need to pay one year's franchise fee.
"It's a pleasure doing business with you, Mr. Lin!"
"I will contact you once I arrive in Kyoto and have chosen an address."
Wei Yuxian pointed to the mobile phone in Uncle Wolf's arms and asked Lin Yifeng, "How should I contact you then?"
"Mobile phone, pager, or landline?"
"Pager, tell me your pager number, I'll contact you after I buy the pager."
Lin Yifeng was genuinely uninterested in mobile phones; he'd rather buy a pager and make calls from a landline.
"See you in Kyoto then!"
Wei Yuxian smiled and waved to Lin Yifeng. After she left, Uncle Wolf suddenly took an envelope out of his pocket and handed it to Lin Yifeng.
"Mr. Lin, this is a gift from Miss Lin."
"A gift from Miss Wei?"
Lin Yifeng took the envelope with a hint of doubt, looked at Wei Yuxian, and his face was full of regret.
All told, he had only met Wei Yuxian three times.
Wei Yuxian even gave her a gift.
But I didn't prepare anything!
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