Promoting Viva Cola for Wang Jianjun will not affect their own business.
This is a win-win situation.
After friendly negotiations with these people, Wang Jianjun also signed a procurement contract with them.
He sold Coke wholesale to these people at a nickel a bottle.
The retail price he offers to the public is uniformly 20 cents.
This price is expensive but also cheap.
The mainstream soda on the market costs about 1.5 cents.
His Extraordinary Cola is priced a little more expensive than other similar drinks.
But this slight price difference is not unacceptable to customers who need to consume soda.
Wang Jianjun's pricing is aimed at Coca-Cola, which is about to go public.
He knew that Coca-Cola Company entered the Chinese market around the same year.
When Coca-Cola first entered the Chinese market, it positioned itself as a high-end soda.
A bottle costs 45 cents.
That’s almost three times the price of a similarly priced soda.
If this happened in the future, it would be like selling a bottle of Coke that costs three dollars for nine dollars.
Even if they can afford it, no one will buy it.
After all, no one wants to be taken advantage of.
In the early days of reform and opening up, Chinese people were very curious about some new and exotic imported products.
Also willing to spend money to try.
However, it is hard to say whether Coca-Cola will still have a market in China this time.
After all, the price of goods of the same quality differs by almost half, and the Chinese are not stupid, so they will definitely not waste that money.
After the cooperation was negotiated, he invited these people to have dinner in his restaurant, and then Zhong Yuemin and others got up and said goodbye and left.
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