"Society edition?"
Wen Lan was a little confused: "We can't appear on the social edition..."
Nowadays, newspapers discuss big issues all day long, such as the private economy and the state-owned economy, the Clivia craze in the north, and the abolition of grain coupons in the south. Compared with these things, a clothing company being copied is not uncommon and is not a big deal. Even if you use connections, you may not be able to get it published in newspapers or on TV.
But Qian Qing didn't think so. She thought for a moment and said, "Why don't we just not say it directly?"
Qian Qing took out the provincial newspaper and commented on the reports: "We will focus on supporting the state-owned factories that are about to go bankrupt through private economy. No one would say this is a small starting point, right? And we can also include the matter with the Beijing Film Studio, which is also a fresh angle..."
Qian Qing knew that the most important thing about being in the newspaper was to catch people's attention and spark discussion. Although she didn't like studying, she never missed a day of newspaper reading. Zhou Hao was the same. The couple subscribed to the provincial newspaper for the whole year in Y City, as well as several other newspapers.
Generally speaking, the hottest topic in the past two years is the private economy. On the one hand, everyone is envious of the 10,000-yuan households, and on the other hand, the state-owned economy is gradually declining. Different people stand on different positions and have different thoughts. There are many verbal battles in newspapers. Today it is this expert, and tomorrow it is that representative.
Qian Qing's idea this time was to advertise his own brand Qingyue, and while advertising himself, he would also mention the plagiarism of Hongxing.
The more Qian Qing thought about it, the more she felt that this was a way out. To be honest, copying would never stop. Even if she controlled all the OEM factories, wouldn't other factories wait for the first batch of clothes to leave the factory and then take them back to copy them?
Just like in the shopping street, many merchants kept an eye on her Qingyue's new products, and then took samples to place orders in Nanshui Town, which was famous for counterfeiting.
Although Qian Qing felt annoyed, she knew that things like this would never end.
So what to do?
Qian Qing was determined in her idea. Just like the store business, what she had to do was to put the big head and the small head. First, her new style must be guaranteed to be ahead of all other manufacturers for at least half a month to a month. During this time difference, Qingyue's shipments must be ahead of all other manufacturers. Secondly, her brand must be promoted. Other manufacturers can imitate, but customers must know that her Qingyue is the authentic one. Just like in Y City, everyone knows that Qingyue is the first store to get new styles.
People don't care much about the concept of brands now, but Qian Qing had discussed this with Zhou Hao before, and they both agreed that the value of a brand far exceeds the temporary profit. For example, when people mention milk candy, most people only think of White Rabbit. Are there no other milk candies that are better? Not necessarily, but everyone thinks of White Rabbit's iconic candy wrapper.
Qian Qing thought that in a few years, when people mentioned the most fashionable women's clothing in the country, the first person they would think of would be Qingyue. For her, this would be a fortune that could last for decades.
Qian Qing discussed it with Wen Lan and decided to give it a try. Wen Lan volunteered to look for alumni connections, and Qian Qing also called Director Niu.
Director Niu naturally responded without hesitation, because Qian Qing had decided to sponsor 100 sets of costumes after reading the script a few days ago. Director Niu passed the news back to the Beijing City Film Studio, and the leader praised her over and over again on the phone. So when Qian Qing asked about looking for connections at the TV station, Director Niu immediately mobilized her colleagues and friends. She worked at the film studio, and many of her classmates went to the TV station. After asking, she actually found a friend's classmate.
It is not so easy to work at the provincial newspaper. After all, newspapers are the main source of information dissemination nowadays, and working at the provincial newspaper is a good unit. These people also have their own persistence. The provincial newspaper receives a lot of materials like Qian Qing's every day. If Qian Qing wants to get her turn, she will have to wait at least half a month.
In the end, it was the Mudan Garment Factory that came forward and attracted the attention of the provincial newspaper. The material sent by the state-owned factory would naturally be more eye-catching, and the provincial newspaper almost immediately decided on the candidates to interview.
Seeing the situation, Qian Qing quickly changed her mindset. Since the provincial newspaper wanted to report on the Mudan Garment Factory, she would take a step back. Starting from the Mudan Garment Factory was also a good angle.
The small notebook in Qian Qing's hand was filled with densely written notes. This time, she planned to prepare two different versions of her story for the TV and the provincial newspaper.
The provincial newspaper asked the factory director Xing of Mudan Garment Factory to come forward. Mudan Garment Factory had been completely restructured some time ago. After a vote by the factory workers, Deputy Factory Director Chen was not transferred, but was directly dismissed. The rest of the leadership team was also comprehensively rectified, and several directors who usually only knew how to drink tea and read newspapers were either demoted or transferred. The internal discipline management of the factory was also re-done, and the factory's rating standards were all overturned. It was no longer based on seniority, but on the production efficiency and attitude of each worker.
Even Qian Qing was a little surprised. After the Mudan Garment Factory made changes, the factory's production efficiency actually increased by nearly half!
Even though she knew that the state-owned factory had low production efficiency, she never expected that simply changing the leadership team and system would produce such immediate results. The daily production volume has already caught up with the previous day and a half! Not only has the production time delayed by Xu Saner been made up, but the remaining goods can also be delivered a few days earlier!
So Qian Qing planned to put Mudan Garment Factory in the forefront in the provincial newspaper. He started by talking about the transformation of the state-owned factory, and then had Director Xing mention Qingyue. He could also take photos of several clothes that Qingyue had given to Mudan Garment Factory and put them in the provincial newspaper.
And since Director Xing mentioned the changes in Mudan Garment Factory, he had to mention Deputy Director Chen's stall. In this way, the plot is high-level, and there is also the "villain" of Deputy Director Chen in the middle to add interest and readability to the story.
This report is eye-catching no matter how you look at it.
Although Qingyue's brand is not the focus, the change of Mudan Garment Factory is because of Qingyue, which can be regarded as an indirect advertisement for Qingyue without being annoying.
Qian Qing told Wen Lan about her thoughts, and Wen Lan's initial “???” changed to “!!!”
"...Boss, I am now glad that I did not leave because of your messy accounts."
Qian Qing's innate sharpness and decisiveness can be said to be an invincible weapon in the business world. With such a boss, Qingyue will sooner or later become big and strong.
As for the TV station, Qian Qing was very simple and crude. Television is different from newspapers. Newspapers are on paper, and even photos are very rigid. The advantage of television over newspapers is that it is vivid and intuitive.
Therefore, Qian Qing plans to mainly talk about Qingyue’s development on TV, as well as the cooperation with the Beijing Production Studio on a TV series.
Wen Lan looked at her boss with a beaming smile and suddenly an idea came to her mind.
"Boss, you might as well let them do your own project."
Qian Qing: ???
The more Wen Lan thought about it, the more she felt that this was a possibility: "When the time comes, you can just dress up beautifully and stand there for people to take pictures. The main point is that our Qingyue has a beautiful boss. So our Qingyue's clothes are fashionable and good-looking... You can even bring your husband out to take pictures together."
Both of these people are very photogenic. When they dress up and stand there, even if what they say is boring, there will definitely be people watching TV who are willing to not change the channel for them.
Qian Qing: …
"... Let's forget it." Zhou Hao still had work to do. If Qian Qing really put him on TV, how would Zhou Hao work in the future? As for herself, she really didn't want to be on TV.
After much persuasion from Wen Lan, Qian Qing finally gave in. She was fine with the TV show, but she absolutely didn't want the other party to do any personal special.
Her company is not that big, but now she has jumped out and put on a successful face, which seems a bit too high-profile. It is inconsistent with her usual principles.
Having said that, the cameraman from the TV station seemed to know what the audience wanted to see. He kept pointing the camera at Qian Qing's face while filming. The TV station staff next to him also kept asking Qian Qing questions.
Qian Qing: …
There is a severe shortage of television programmes nowadays. The provincial capital's TV station only broadcasts half an hour of news and two hours of TV dramas every day. The rest is about meetings and policies. The TV station's broadcast time is only seven or eight hours a day.
Qian Qing's program is the latest one launched by the provincial TV station. It talks about new things like telling stories, not as serious as news. It has been broadcast for a few episodes, and the effect is not bad, but it costs a lot of money to produce each program. Qian Qing did not give money to others openly, but gave them a few pieces of Qingyue's clothes. Except for the photographer who is a man, all other staff members are lesbians.
Qingyue's clothes were of very good quality, and Qian Qing gave them the money directly from the warehouse of the OEM factory, which was much more convenient than just giving money to people, so everyone accepted the money after a few refusals.
After the show was finished, Qian Qing's worries were basically put to rest. Recently, the goods from the three OEM factories have been delivered one after another, and those customers have already left after taking the goods.
Qian Qing also spread out the last 30,000 pieces of clothing ordered, and shipped 5,000 pieces back to the store in Y City. The store in the provincial capital was also renovated and the employees were in place. Qian Qing picked a good day to open the store, and left the remaining goods in the small two-story building in the provincial capital. When the number of new employees was sufficient, Qian Qing selected a worker who had been laid off from a state-owned factory to be the director of the production acceptance department.
As for the director of the sales department, Qian Qing did not appoint one directly. Instead, she gave targets to the three people she recruited and asked them to go out and explore the market. At the end of this year, whoever has the best performance will be promoted to director with commission.
The only regret is that Qian Qing failed to recruit the person who could speak English that she had been longing for.
Wen Lan comforted her: "Let's put a job posting in the newspaper and recruit people slowly."
Qian Qing shook her head: "No, we have to recruit this person as soon as possible."
As she spoke, she pointed to the latest newspaper in her hand, which contained a report on the Mudan Garment Factory.
"Once this report is published, something bad will happen to Hongxing in a few days."
Qian Qing said bluntly that Hongxing Garment Factory was going too far these days. Although the materials used in the eight styles of clothing from Mudan Garment Factory were not up to par, they were very popular in the wholesale market in the provincial capital because of their low prices and novel styles. Every time Wen Lan went to the wholesale market to watch a show, she would get angry for a while after returning.
Moreover, with the opening of Qian Qing's Qingyue, the goods of the three OEM factories flowed into the market. Hongxing began to copy Qingyue's styles, and the styles of the other two factories were also imitated.
Qian Qing just watched them jumping around coldly until today, when the provincial newspaper report finally came out.
Wen Lan was a little confused. It was certain that Hong Xing was unlucky, but what did this have to do with Qian Qing's plan to recruit employees who could speak English?
Qian Qing stroked the rough edge of the newspaper and said, "What do you think? If Hongxing goes bankrupt, can we take it over?"
Wen Lan was shocked: "Eat Hongxing?"
"Yes." Qian Qing said straightforwardly, not realizing how surprising her words were. "Actually, I went to Wu Town last year when I was just starting my business. It was the town that mainly wholesales small commodities. There was a hair flower factory there. Their purchasing department secretly exceeded the budget and purchased a batch of low-quality fabrics, which tied up the funds of the entire factory. The purpose was to make the factory go bankrupt so that they could conduct private contracting."
"Last year, this kind of situation only happened in the south. It's rare here. But I thought, since it has been going on in the south for such a long time, it means that private contracting of state-owned factories has already been done. So this time when Hongxing encountered problems, why can't we contract Hongxing Garment Factory?"
Qingyue cannot rely on OEM factories for all production links. You can only do thieves for a thousand days, but you can't prevent thieves for a thousand days. Moreover, Qian Qing is not happy with the management methods of these OEM factories. Mudan Garment Factory is fine. Director Xing is now in charge and it has a thriving momentum, but the internal management problems of the other two garment factories still exist. The production efficiency is much lower than that of Mudan Garment Factory.
"We need to have a contract manufacturer because Qingyue's shipments are limited. If we spend all our money on purchasing machines for production, our shipments will suffer and development will be delayed. However, we also need to build our own production plant. We cannot completely rely on contract manufacturers for production. Therefore, contracting Hongxing Garment Factory should be the best choice at this stage."