Of course, being on TV has an effect, and the effect is quite significant, but the problem is that the TV program cycle is too long. The last program was delayed for more than a month before it was broadcast. If you still expect to put advertisements on it, by the time it is broadcast, the spring clothes may be out of season.

But Qian Qing couldn't think of a better way, so she just left the matter to Lao Ding to worry about. Lao Ding was smart, and since Wen Lan registered a company for him, Lao Ding had never opened one, so this was a good opportunity to try.

Qian Qing also reminded Wen Lan: "Let Lao Ding come up with an idea and write a plan. We will cover the expenses and labor costs. Lao Ding's remuneration will be based on the results of this advertising campaign. Didn't you come up with our expected sales? Based on this, we will give Lao Ding 5% of the profit for the orders and sales he attracts."

Wen Lan thought this was a good idea. Strictly speaking, Lao Ding’s advertising was also a form of sales promotion, so giving him 5% was not excessive.

A few days later, Lao Ding came up with an idea for Qian Qing and called Nanyuan triumphantly.

"What? A demonstration?"

Even though Qian Qing knew that Lao Ding's way of thinking was different from that of ordinary people, she had never heard of what an exhibition was.

Lao Ding said proudly, "It's a fashion show! We'll set up a stage, find some young girls to wear our new clothes and walk around. It's just like the fashion shows that foreigners have! The difference is that our fashion show will be held on the roadside, and we'll put the clothes aside, and whoever likes them can buy them!"

Qian Qing: …

Qian Qing knew that Ding Jie would occasionally collect some foreign fashion magazines from the south and send them to her, and he even asked someone to buy them for her from Hong Kong Island. So Qian Qing now has some idea about some foreign brands and knows that they have so-called "fashion shows" every year to showcase new clothes.

But in China...

"...Old Ding, our Qingyue brand positioning is here, and you are doing this..."

Qian Qing was unsure whether this approach would make her target customers think that Qingyue's clothes were "improper". After all, it was 1985, and although "going to the sea" had become a common phrase among many people, and many people had made money by doing so, the majority of people in the city were still workers. Lao Ding asked a group of girls to wear fashion clothes for a few rounds, which was somewhat "out of line" nowadays.

Lao Ding didn't take it seriously. "Sister-in-law, don't worry. I plan to put the booth near the provincial university. You don't know that college students are much more open-minded than outsiders. I asked the dancers here and they all said it's possible. Besides, our clothes don't show our arms or legs, so what's there to be afraid of? And it doesn't cost much to walk on the stage. Let's do it for a day on the weekend and make as much as we can."

Qian Qing thought about it for a while and finally agreed.

The current channels are newspapers and television. I won't talk about newspapers, where there are so many advertisements. State-owned factories have been advertising on them all year round, but they can't show their brand. As for television, we consider that there are not many families with televisions now, there are few programs, and the broadcast cycle is too long. We can't wait that long for new season clothes.

Apart from these two, the remaining methods have to be explored slowly. Let's just give it a try and see if Lao Ding is really talented in this area.

Qian Qing gave Lao Ding some instructions: "Then you pick a good place, and talk to the school and the police on duty in advance. You can also consider holding a lottery and randomly give away one or two pieces of clothing."

Since we are going to do it, we should make sure to do it in all aspects. Qian Qing racked her brains and thought about how to attract more people to watch: "When the time comes, remember to find someone to maintain order and get a loudspeaker to remind people around to be careful of pickpockets and human traffickers. Also, be careful not to block the road and cause trampling."

"As for the rest, discuss with Wen Lan and decide how much goods to transfer."

After talking to Lao Ding and hanging up the phone, Qian Qing packed up and went to the small department store. As soon as she entered the small department store, the lady Hua who was watching the tobacco and alcohol stand at the door dragged Qian Qing into the store.

"Boss, don't go in there. There are too many people here and it's hard to predict who will get pushed and shoved."

Qian Qing's head was full of questions: "What happened?"

Aunt Hua pointed to the right: "It's Huazhen Tobacco and Liquor Store. I heard that Wan Zhenzhen has been busy firing people recently and replaced all the staff in the store. Those who were replaced were not happy about it, so they came to her today to ask for an explanation!"

Qian Qing hadn't paid much attention to Huazhen Tobacco and Liquor recently. When she heard Aunt Hua say this, her first reaction was: "Wang Hua doesn't care?"

Aunt Hua lowered her voice and said, "Wang Hua didn't come back. He said before the New Year that he went to the south... But I heard from others that Wang Hua must have someone else outside. Since he didn't come back, Wan Zhenzhen took over his store."

Qian Qing couldn't understand: "Didn't Wang Hua find someone to look after the store before he left? So there's no one to take care of Wan Zhenzhen?"

"Who can control her? Wang Hua and she are a couple. Wan Zhenzhen came up and said that this is their store and she is the boss. Who can stop her? The only one who can control Wan Zhenzhen is Wang Hua's mother, but I heard that the old lady is in poor health and can hardly get out of bed."

When Qian Qing heard this, she decided not to go join in the fun and sat in the store chatting with Aunt Hua.

The atmosphere in Huazhen Tobacco and Liquor Store not far away was not so good. More than a dozen people surrounded Wan Zhenzhen and started to argue with each other.

"Why did you expel our daughter? We didn't do anything wrong!"

"That's right, he fired me without saying anything. Even if I'm a self-employed person, I wouldn't be so unreasonable!"

"Our daughter came home crying, and you guys don't want to give us an explanation?"

"Some time ago, we were asked to memorize the brands of cigarettes and alcohol so that we could introduce them to customers. But we were fired right after we finished memorizing them..."

…

Wan Zhenzhen stood in the crowd with her hands on her hips, debating with the scholars.

"She didn't make a mistake? Who said she didn't make a mistake? If I say she made a mistake, then she made a mistake!"

"You are the boss and I am the boss? If she doesn't do a good job, she should be fired!"

"I've been fired, what else do you need to say? If you don't know, you might think your daughter has fallen for our Wang Hua and is refusing to leave."

…

Most of the young girls Wang Hua found were from the oil fields, and their parents were mostly factory workers. When Wang Hua recruited them, he said nice things, saying that they would just set up shelves and sell things in the store, without any hardship or fatigue, and would be paid thirty yuan a month. If their families had other plans, they could resign at any time.

This treatment is undoubtedly very attractive. Most of the young girls of this age in the factory did not pass the entrance examination. Their families want to arrange a stable job for them, but they have no way to do so in a short time. If they want to get married, 17 or 18 years old is not too old, so they have to wait and see. In general, they are girls who are now idle at home.

Wang Hua lives not far from home, does not suffer any hardship, and can earn 30 yuan a month. In the eyes of these people, this is a rare good thing.

But after only a few months, Wan Zhenzhen got him back. How could this not make people angry!

These people were not as eloquent as Wan Zhenzhen, and their families became even angrier when Wan Zhenzhen pointed at them and accused them of "falling for Wang Hua."

"What the hell are you talking about! Who would be interested in your Wang Hua? Even dirty water can't be splashed like this!"

Wan Zhenzhen said sarcastically, "Then what are you guys arguing about? Wang Hua is my man, and I own half of the store. I can fire anyone I want. If you have nothing to hide, why do you have to stay here?"

This is a tricky statement. If anyone says that he still wants his daughter to work here, it means that he "has taken a fancy to Wang Hua" and "refused to leave."

Immediately, several people with good reputations turned around and left. The girl still had to get married, and if she continued to argue with Wan Zhenzhen, her reputation would be ruined.

There were also those who were so embarrassed that they pointed at Wan Zhenzhen and threatened her: "Just wait for me!"

After saying that, he turned and left, leaving Wan Zhenzhen standing in the crowd, her face full of satisfaction, like a hen that had won a battle.

Wan Zhenzhen's life has been so wonderful recently. Wang Hua's co-workers were driven away, and those "little goblins" in the store were driven away.

She picked a new group of people, not only from her mother's family, but also from the tube house who rushed to curry favor with her. She recruited eight people at once!

The store's cash flow and accounts were also handed over to her. The income of nearly ten thousand yuan made Wan Zhenzhen so happy that she didn't know what to do.

She hid the money and left the account in the store. She made up her mind that even if Wang Hua came back, she would not agree to return the store to Wang Hua.

After all, she is Wang Hua's wife, so she should own half of this store!

Besides, how difficult can it be to run a store?

The purchase and selling prices of tobacco and alcohol were all written in the notebook, and Wan Zhenzhen also found another notebook to record how much goods were sold every day. The calculated sales volume was simply very exciting.

Wan Zhenzhen had thousands of dollars in her hands. She could buy whatever she wanted and eat whatever she wanted. She lived a very carefree life every day.

After sending away the group of people who came to complain, Wan Zhenzhen asked the people in the store to keep an eye on the store while she picked up her son and prepared to go out to find a restaurant to eat.

As soon as Wan Zhenzhen left, the staff at Huazhen Cigarettes and Liquor, who had been acting pretentiously, started gossiping with each other. A beautifully dressed young woman entered the store, and the staff didn't even raise their eyes.

Tian Xue frowned. Is the management of Huazhen Tobacco and Liquor so lax? She shook her head secretly. When she came to work in the store, she must pay attention to discipline.

"Hello?"

Tian Xue asked two or three times before a clerk replied unhappily, "What's the matter?"

Tian Xue smiled shyly: "I just came to ask, I heard that we are hiring now, is that right?"

Before the New Year, her mother urged her to go on blind dates, and she only found time to apply after the New Year. But just now at the door, she heard that Huazhen Tobacco and Liquor had recently hired many people. Tian Xue was excited. Isn't this just her turn?

When the clerk heard that Tian Xue was looking for a job, his expression instantly became much more harsh.

He looked around at Tian Xue and said, "We don't want anyone in the store anymore. Even if we do, we don't want unmarried people."