Chapter 139 Chapter 139 Tease him and he will be happy. …
After saying goodbye to the re-energized Director Zhang, Liang Xin returned to the instant noodle factory. Instead of going to the office, she went directly to the conference room for the year-end cadre meeting.
"Since our Conscience Instant Noodles were launched in 1982, the sales of a single product reached 10 million in just two years, with a growth rate of 233%. This year's sales volume and growth rate are almost the same as previous data."
Zhang Jianguo said: "Since the beginning of this year, the number of domestic instant noodles production lines has grown to an astonishing 500, and various brands have emerged. Market competition has become increasingly fierce, and marketing methods based on taste and packaging have emerged in an endless stream. The publicity used by our Conscience Instant Noodles has been imitated by other brands. Although we have taken the lead in occupying the market through carpet-like slogans, TV commercials, product placement in TV dramas, and planning national martial arts conferences, if things continue like this, sales and growth rates will continue to decline."
Without waiting for Liang Xin to respond, Feng Haiyan said angrily, "The promotional methods used by other instant noodles can be said to be a one-to-one copy of ours. They use all the methods we have used before. It can be said that the market results we spent money to test were all stolen by them and they are now working together to attack us!"
Li Mao was in charge of the production department and didn't know what was happening outside. He said angrily, "Isn't it illegal for them to do this? Can we sue them?"
"The country has no laws in this regard." Xu Xin said: "If we can do it, others can do it too. Imitation of promotional methods is not the most annoying thing. Some brands even directly call themselves Conscience Mom Instant Noodles, and even their trademarks are similar to ours!"
Liang Xin couldn't help laughing out loud, "Liang Xin Mama brand instant noodles, it looks like she is very studious."
Li Mao was angry again: "You're using all your brains to come up with these tricky angles. With this name, you might be able to fool people and steal our sales!"
"It is inevitable to steal sales. Otherwise, according to the previous growth trend, our sales this year should not just be the same as last year, but at least increase by 20 to 30 percent."
Zhang Jianguo said: "In the past two years, our Conscience instant noodles accounted for more than 90% of the market. Conscience brand old hen soup instant noodles can be said to be synonymous with instant noodles. Although the other ten or so newly launched brands are not yet strong enough to compete with us and seize our market, if they continue to develop in this way, we will always plant trees while they steal the fruits, and slowly the market we occupy will continue to be divided up."
"Director Liang."
Xu Xin took a document and placed it in front of Liang Xin. "One of them is also a joint venture instant noodle factory with Japan. The Goldfish brand chicken instant noodles it produces are very similar to ours from the taste to the packaging. The promotional methods are completely imitated from our original promotional steps. First, they put posters and slogans on the walls, telephone poles and buses that can be seen at train stations, bus stations and bus stations, and gave them to sales station employees with work coats printed with Goldfish brand instant noodles. Then they advertised on CCTV and found martial arts stars to endorse them. When we went to discuss the commercials in the TV series The Legend of the Condor Heroes, we also met them. Fortunately, the deputy director of Jiangjing TV Station is an old classmate of Director Liang, so they couldn't compete with us even if they gave us gifts behind our backs. The Goldfish brand quickly expanded its market by stealing openly and playing shady tricks in secret. This is their factory's data report, take a look."
“This is too infuriating!”
Zhong Xuelian couldn't help but say, "They entered the market by copying our homework, and they want to beat us to death on the beach!"
"The market will not allow a brand to be in a monopoly state. The 90% market share of conscience instant noodles will continue to decline in the future."
Liang Xin looked at the report in her hand. "The surge in market demand has triggered a nationwide boom in instant noodle production. This is understandable. It is also human nature for all industries to imitate each other when they are about to start. But things like the Goldfish brand... are really a bit irritating."
"Yes, even I was furious when I heard it."
Zhong Xuelian said: "If it were me, I would not do it and see who else they can imitate. But if we don't do it, it will be exactly what they want. We will give up the market for nothing and they will laugh in their dreams!"
"Director Liang."
Zhang Jianguo asked: "Will our sales and marketing department's marketing and publicity plan for next year proceed as usual, or do we have other plans?"
Everyone in the conference room looked at Liang Xin.
The cadres and employees of the Sales and Marketing Department are already among the best in the industry in this era.
But faced with such a situation, apart from ignoring those imitators, relying on the early opportunities seized by Conscience Convenience in the past three years to win the hearts of consumers, and emphasizing the quality and strategic innovation of the Conscience brand, we really can't think of a better way for the time being.
Liang Xin closed the document in front of her. "We don't seek to maintain a 90% monopoly on the market, but we must ensure that under the market's combined siege, Conscience Instant Noodles remains firmly in the top spot. The marketing and promotion plan will proceed as planned in the first half of next year. After the research team from the Agricultural University enters the factory, we will carry out new promotion and marketing after the marinated eggs are developed."
The conference room was silent for a moment.
"Braised eggs?" Li Mao was puzzled. "What kind of braised eggs? The production department wants to add a new workshop?"
"Noodles and eggs have always been a golden pair." Liang Xin said, "Among the people, 90 out of 100 people like to add an egg when cooking instant noodles. The remaining 10 either have no eggs at home or forget to add them. Am I exaggerating?"
The frustrated anger in the conference room slowly turned into laughter.
“I don’t put eggs in instant noodles, but I definitely put eggs in them when cooking them!”
“Instant noodles taste different when you put eggs in them or when you don’t!”
"I always put it in instant noodles. I beat an egg into a bowl and pour boiling water over it. It's like drinking egg tea. It's so delicious!"
When talking about eggs and instant noodles, every cadre enthusiastically expressed their experience and feelings of eating instant noodles.
After everyone adjusted their emotions through their speeches, Liang Xin smiled and said, "So I invited the research team from the Agricultural University to come to the factory again to develop a local premium braised egg flavor for us. After the braised eggs are developed, we will focus on marketing and promotion with braised eggs as the focus."
I heard that Liangxin had a new strategy, and it was so unexpected. I knew that once it was implemented, it would greatly stimulate sales and catch other brands off guard.
Everyone in the conference room breathed a sigh of relief.
Zhang Jianguo looked at Liang Xin and could not help but nod. "The response plan that our marketing department has been thinking about for half a year is far inferior to the one-egg strategy that Director Liang came up with. The egg is placed in front of everyone every day, but only you can see the key and use the key."
"That's true." Li Mao interrupted, "We in the production department have to handle countless eggs every day. We eat them in the morning, at noon, and at night. How come I can't think of such a trick!"
The others nodded along, their eyes filled with admiration and worship that were about to overflow.
Liang Xin smiled and said, "The sales performance of the past two years is related to the fact that all the employees in our factory have a sales mindset. As you all know, I can only stay in the factory for one or two years at most. I have just gone to the chicken farm to give Director Zhang a new task of raising chickens. The task will be expanded to 50,000 chickens next year. Before I leave, I hope that the net profit of the Chinese side will exceed 10 million, the export of Chinese-flavored instant noodles will generate 1 million in foreign exchange, and I will get the honor of a collective medal of merit issued by the military region..."
The sound of a gasp in the conference room interrupted Liang Xin's words.
The eyes of several cadres instantly became as big as Director Zhang's, as big as bells.
"Collective Medal of Merit?!"
"Or is it a collective medal of honor issued by the military district?!"
The collective honor engraved in the bones of every people's comrade made their faces turn red with excitement when they heard these words.
"It seems that everyone is very interested." Liang Xin said with a smile: "To get this collective medal of honor, the strength of every person in Jiangmen Farm is indispensable. Director Zhang has already started working with the cadres and employees of the farm and the chicken farm. I hope that the cadres of each department will also tell every employee about the situation we are currently facing outside. I hope to fight another battle for Jiangmen Farm before I leave, but my strength is limited. Only if we act together, do not miss any business information, surround the city from the countryside, and actively expand the sales market, can we win this battle and let Conscience Instant Noodles thoroughly penetrate the market and will not be beaten to death on the beach by the waves behind."
The atmosphere in the conference room changed from being full of frustration and anger at the beginning, to being relaxed, and now it was full of fighting spirit as if someone had injected a lot of chicken blood!
Within a few days, the warmth in the conference room quickly spread to the entire factory.
Every family member of the employee is angry at the outside world for imitating them and wanting to kill them for their shameless means, but they also want the collective medal of honor that Director Liang mentioned. They are also reluctant to see Director Liang go, but are also moved by the fact that Director Liang is leaving, yet still racking his brains to worry about their well-being.
Therefore, everyone was as eager and enthusiastic as the cadres in the conference room.
I wish I could stay up all night to work overtime on New Year’s Eve!
In an environment where the machines in local and most military factories have become dusty due to failed decisions, imitation and fierce market competition, the employees in the family factories have not only not received less salary, but often received more than half of their salary through sales bonuses, and their enthusiasm has never disappeared.
Seeing that the employees were more motivated than before after being instigated in many ways by the factory cadres, Liang Xin left work with a satisfied smile.
This year's Chinese New Year may be the last year of reunion for the 11th Division. Not only Liang Xin and Lu Chongfeng attach great importance to it, but the families of the cadres of the 11th Division also attach great importance to it.
Fried fish, braised meat, braised pork elbow, meatballs, smoked chicken...any family would send over their specialties, but Liang Xin still refused because there would only be mother and daughter and Sister Ji at home soon, and accepting so many dishes would be a waste of food.
When they refused, she would give the family members of the cadres who delivered the food a pair of window decorations she had cut herself, and if there were children accompanying them, she would give them two pieces of candy.
Li Mao came in with a bowl of sweet and sour pork, "You won't refuse something I give you, right?"
"When have I ever refused something you gave me?"
Liang Xin was sitting on a small stool, scraping the pork skin with a knife. "But tomorrow is New Year's Eve. If you send the sweet and sour pork over now, it will be soft tomorrow."
"Last time Dudu came to our house for dinner, she ate several pieces of sweet and sour pork. I happened to make it today, so I brought it over to her."
Li Mao looked around the living room, "Where's Dudu?"
"Guangming bought new comic books from Beijing, and they are all reading comic books next door."
Liang Xin stood up and walked towards the garden. When she reached the wall, she shouted, "Dudu, come back and get some sweet and sour pork!"
"These kids are so engrossed in comic books that they can't listen. Do you think it's still the same as when we lived together?"
Li Mao pointed at the phone and said, "Why don't you just dial the number?"
Liang Xin turned on the tap and washed her hands. "I've become stupid from shaving pig hair."
Li Mao burst out laughing, "It's rare to see you being silly!"
When Liang Xin turned around to get the towel, she saw the crow's feet at the corners of Li Mao's eyes due to laughing. She paused and said, "When I first came, although you always had a bad face, you didn't have a single wrinkle on your face."
Li Mao raised his hand and touched his face. "My eldest son is already in college. He's getting old."
Zhong Xuelian suddenly walked into the door and said, "She must be so rude because you are educated."
"Did you hear that? I just dried my hands and was about to call you."
Liang Xin walked back to the large iron basin in the corridor and sat down, teasing, "Why does she look so grumpy when she hears that someone is educated?"
"Of course it's because of her!"
Li Mao pushed the plate in his hand into Zhong Xuelian's hand. "It's all because she has studied a few more years. When she sees us, she can't help but feel superior. She also likes to deliberately quibble with words, either using idioms or quoting classics. It's so annoying to hear."
"Listen to the way you talk now. You've read a lot of books, so you keep using idioms."
Zhong Xuelian looked at the pork in the big basin and said, "It was obviously because of your inferiority complex that..."
"I have low self-esteem? Just you, tsk!"
Li Mao shook his head, "I am now the deputy director of the core production department of the entire factory!"
"It's as if everyone is not the deputy director."
Liang Xin lowered her head to shave the pig, listening to the two people bickering with a smile on her face.
Lu Chongfeng came in carrying a tin bucket, "Got it!"
The three were attracted over there.
Li Mao asked curiously: "What did you get?"
“Pig intestines.”
Lu Chongfeng strode towards Liang Xin, "Liang Xin in my family loves to eat it. I will make more this year. If there is no holiday for the Spring Festival next year, she won't be able to eat it."
Li Mao was stunned. "The service center won't be sold next year? Even if the service center doesn't sell, the canteen will still kill pigs. How can we not have food?"
Lu Chongfeng glanced at Li Mao indifferently.
I don’t know whether Captain Lei has no talent for love or Captain Lei’s family has no talent for love.
I guess neither of them.
“No matter how many service centers and canteens there are, they are not built by me personally, so how can they be the same?”
Li Mao: “….”
Zhong Xuelian laughed out loud, "Not bad, our old Ji still needs to learn from Deputy Commander Lu!"
Although Lu Chongfeng has been promoted to the rank of division commander, he does not yet have a position, and the families of the cadres in the division still call him by his previous position as usual.
Liang Xin looked at the bucket and said, "It will be troublesome to wash so many buckets."
"I'll wash it anyway. I don't mind the trouble."
Lu Chongfeng brought over a large enamel basin, poured the large intestine that had been washed several times outside to remove debris, went into the house, took out salt and vinegar, poured them in, squatted down and rubbed it with both hands.
Li Mao stood aside and watched. Suddenly, he "tsk tsk" twice, and rarely agreed with Zhong Xuelian's words. "That's right. This quasi-deputy military cadre is basically a done deal. I have seen many promoted cadres who are arrogant. I didn't expect that Deputy Division Commander Lu would be promoted to such a high position. He can even rub pig intestines with his hands for his family. Deputy Division Commander Lu has set a good example for the majority of cadres!"
Lu Chongfeng turned his head to look at Li Mao and shook his head secretly.
People who don't understand love can be so surprised by the smallest things.
As soon as she saw Lu Chongfeng's expression, Liang Xin knew what he was thinking. She held back her laughter and stood up with the pork in her hand. "I'm making braised pork. I only have time to make it today because I'm on holiday. Fortunately, everyone has a refrigerator at home. I'll deliver it to you tomorrow morning after it's frozen."
"Okay, I'll come to your house to watch TV this year."
Li Mao said this with regret, "If only the professors in the factory had developed their own braised eggs, we could see a new advertisement for our conscientious instant noodles at this year's Spring Festival Gala!"
"Scientific research is not that easy to do."
Liang Xin picked up the pork rump and said, "I'll go to the kitchen and blanch it in boiling water."
On the 29th day of the lunar year, every household was busy preparing meals for the New Year. Li Mao and Zhong Xuelian were no exception. They did not stay here any longer. They said goodbye to Liang Xin and left.
After Liang Xin washed the pork and brought it out, Lu Chongfeng also washed the large intestine.
"come over."
Lu Chongfeng had just washed his hands twice with soap. When he heard Liang Xin calling him, he walked over while wiping his hands with a towel and said, "Let me do it?"
Liang Xin: "Bow your head."
Lu Chongfeng lowered his head, but raised the corner of his mouth and offered his left cheek.
Liang Xin brushed his fluffy black hair.
Lu Chongfeng: “…”
"Is there something on my head?"
Liang Xin shook her head, "No."
Just as Lu Chongfeng was about to speak, Liang Xin leaned over and kissed him on the face.
Liang Xin smiled and said, "I was just teasing you."
If you tease him, he will be happy.
This was the first time Liang Xin took the initiative to kiss him in the yard!
Lu Chongfeng said: "I can wash ten more buckets of pig intestines!"
Even though Liang Xin really likes eating pig intestines, she felt a little uncomfortable when she thought of so many pig intestines piled together. "...Thank you, but you definitely don't have to."
Lu Chongfeng slapped Liang Xin in the face and said, "I don't know how to cook this braised pork either. You have to do it. I'll make you nine-turn large intestine."
"Mother!"
Dudu ran in with an empty plate in both hands, "We've finished eating the sweet and sour pork, do you have any more?"
Lu Chongfeng turned around in surprise and asked, "You finished that huge plate of sweet and sour pork just now?"
Dudu savored the sweet and sour crispy pot-fried pork, "Brother Guangming, sister Meiman, brother Erqiang, brother Xiaoshan, sister Xiaodan..."
After hearing his daughter enumerate the names of more than ten children, the surprise on Lu Chongfeng's face faded, "I thought you finished the whole plate by yourself."
"there is none left."
Liang Xin used saltpeter and peppercorns to rub the pork and marinate it. "This is what your Aunt Li sent you to eat. If you want more, ask your dad to cut you a piece of pork. Give Aunt Li some of the chocolate with liqueur that your aunt sent you, and then bring back another plate."
Dudu followed his mother's instructions, picked up the pork and chocolate with liqueur, and ran out again with the plate in his hand. "I'll have to taste it when I get it back." Lu Chongfeng suddenly said, "I can only make it when my daughter wants to eat this dish again."
“Can you make it just by tasting it?”
"...Then go ask Captain Lei's family about the key details of making this dish."
Liang Xin raised the corner of her mouth, put the kneaded pork into the basin to marinate, stood up and said: "You make the nine-turn large intestine, and I'll make the five-spice fish."
Many dishes are sold ready-made in restaurants and grocery stores, but the process from opening the body to removing the internal organs, cleaning them step by step, pickling them step by step, and then cooking them step by step... until they are served on the table, these processes are part of the rich flavor of the New Year.
Early in the morning on New Year's Eve, Lu Chongfeng came back from drill, took a shower, took Dudu, who had finally been able to wear his new clothes, and walked out of the gate holding the Spring Festival couplets.
From the front door to the living room door, festive Spring Festival couplets were posted one by one.
Dudu took the paper-cuts and small lanterns that his mother had made and went to the garden, hanging them on every branch and small tree.
Lu Chongfeng took large lanterns and hung them on the second-floor balcony, the first-floor corridor, and the pergola.
The two-story building and the yard were decorated by the father and daughter in a prosperous manner, giving it a full festive atmosphere.
Liang Xin carried the glutinous rice balls and dumplings from the kitchen to the dining table, "Let's set off firecrackers."
Dad doesn't smoke, so Dudu ran into the kitchen and took out a match from the small hole in the middle of the stove.
Her father has been holding her and watching her set off firecrackers since she was a child, so she is no longer afraid of them.
The sound of firecrackers on New Year's Eve rang out outside the gate, and before it stopped, the sound of firecrackers from other houses also began to "crackle".
As usual, Sister Ji went to the next door to celebrate the New Year. This year, Political Commissar Ji’s parents and Zhong Xuelian’s parents all came to the school to celebrate the New Year.
Zhong Xuelian's parents rarely came here before, but since Zhong Xuelian became the deputy director of Liangxin Instant Noodles, the old couple came to the school early every year, and found various excuses to visit the factory whenever they had the chance.
Liang Xin helped her daughter to get two black sesame rice balls and four dumplings. "If you eat too much rice cake, you won't be able to digest it. If you want to eat more, you can get two more."
"Mom, can I ask Sister Meiman and the others to come over to watch TV?"
"Of course, it's not like I haven't been here before, why are you asking this all of a sudden?"
Dudu held a white porcelain spoon and blew on the black sesame dumplings in the spoon. "Sister Meiman dares to come, but others don't dare to come. They have to wait until I ask them."
Liang Xin glanced at Lu Chongfeng.
Lu Chongfeng immediately said: "Don't force others if you don't want to come!"
Liang Xin: “….”
Liang Xin said, "You can come, so that everyone doesn't have to be afraid of your dad. You can share the fried dough twists, honey three-knife, small sesame cakes, melon seeds, peanuts, candied fruits and candies that you just bought from the service center and bakery with the sisters. You can also invite the children in your kindergarten to come to your house to play if you want."
Dudu was happy, "Thank you, Mom!"
Lu Chongfeng looked at Liang Xin in confusion, "They are afraid of me? Why are they afraid of me?"
Liang Xin pulled out a chair and sat down, "What do you think?"
Children have simple minds, but adults’ minds become more and more complicated as Lu Chongfeng’s official position rises.
Lu Chongfeng stood up and looked in the mirror. "Maybe I'm too handsome, not kind at all."
Dudu looked at his mother and said, "Dad is always conceited."
Liang Xin smiled and stuffed a dumpling into her mouth, not continuing the topic.
In the afternoon, all the children gathered in the living room to watch the color version of "The Legend of the Condor Heroes". Liang Xin fried sugar with tea leaves and made a full steel pot of milk tea, which she shared with the children.
"Auntie Liang, I've never tasted anything so delicious!"
"Auntie Liang, it turns out there is such delicious water in the world, better than orange soda, fruit juice, and Jianlibao!"
Because Liang Xin made a drink that they had never had before, the children, who were originally a little nervous and only dared to watch TV and not make a sound, now relaxed happily after tasting the delicious drink.
Liang Xin also likes to see these children, who are full of innocence and youthfulness, playing at home, and she serves up dishes in a happy mood.
Clear and white crystal braised pork, refreshing and greasy cold cucumber salad, freshly fried crispy five-spice fish, fat but not greasy braised pork, Lu Chongfeng's personally stir-fried nine-turn large intestine, indispensable yellow croaker rice cake, steamed sea bass, cured meat platter, fried prawns, smoked chicken, braised pork, eight-treasure rice, spring rolls...
In the 1980s, almost every household had chicken, duck, fish, meat, eggs, dumplings and glutinous rice balls on their table for the New Year’s Eve dinner.
As evening approached, the children were called back by their parents one after another to have the New Year's Eve dinner.
Lu Chongfeng took the red wine, picked up the milk tea Liang Xin left and took a sip, "It's delicious!"
"I don't drink red wine." Liang Xin took out two bottles of Jianlibao and put them on the table. "Dudu and I will drink beverages together."
Lu Chongfeng put the red wine back into the cabinet and said, "Then I'll drink a beverage too."
"You can drink it. It's more festive to drink some wine during the New Year."
Liang Xin took out chopsticks and a spoon from the kitchen and said, "You won't be able to drink it for the whole next year."
Lu Chongfeng then took out Jianlibao and said, "I don't want to drink it. I want to drink the same thing as you guys."
The phone suddenly rang.
Dudu just loved answering the phone, and without waiting for his parents to respond, he ran over to answer it, "Hello, this is Comrade Lu Zewei, Comrade Liang Xin, and Comrade Lu An's home. Who are you looking for?"
Liang Xin and Lu Chongfeng watched their daughter answer the phone, waiting for her reaction.
"Mom." Dudu handed the phone to Liang Xin. "It's Jiang Jing calling. An auntie."
Liang Xin walked over with confusion and answered the phone. When she heard the voice, she smiled, "I thought it was someone else. Are you going back to China for the New Year?"
The person on the other end of the phone was Qian Shuyao: "It's not for the Chinese New Year. I don't have any relatives in China anymore. I have some things to deal with. He will only come back for the Chinese New Year if he is free."
"I just wanted to find you. The Jiangjing Bakery is about to renew its contract." Liang Xin said with a smile, "I was thinking about whether to transfer foreign currency to you or give you RMB. I didn't expect you to come back. It's just right. We have to go back to Jiangjing after the New Year. When will you leave?"
Qian Shuyao: "I was just about to tell you this. My parents are old, and I have taken over the family company. It will be difficult for me to come back in the future, so I plan to sell all the properties in China. Liang Xin, are you personally interested in the storefront of Jiangjing Bakery?"
Liang Xin paused, and immediately looked at Dudu, "...Yes, there is, but the storefront of Jiangjing Bakery is in a position where there is a high price but no market. According to the current trend, it will only become more and more valuable in the future. It would be a pity if you sell it now."
Qian Shuyao laughed on the phone, "Liang Xin, you are always so likable."
"Because of facilitating your cooperation with Sanjing Corporation, our family's business has not only stabilized over the years, but has also expanded several times. My father has always wanted to thank you in person, but he tolerated it after I repeatedly explained that this would cause trouble for you and Deputy Commander Lu. Now I am not energetic enough and I am abroad. Signing a contract and renting a house are more troublesome for me. If you want, I can sell it to you at the market price, which will not cause you any trouble."
Liang Xin stopped trying to persuade him. "If you really want to sell it, I'll buy it. Most of the storefronts in Jiangjing's area are currently owned by the state or leased collectively. There are very few transactions. I estimate it to be around 20,000 yuan. If you are sure you want to sell it, you can go to the real estate store and the real estate bureau to learn more about it."
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